{"version":"1.0","provider_name":"Media Beats","provider_url":"https:\/\/media-beats.com\/en\/","author_name":"admin_bigus","author_url":"https:\/\/media-beats.com\/en\/author\/admin_bigus\/","title":"Attribution Model - Media Beats","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"zqD2dCj6jy\"><a href=\"https:\/\/media-beats.com\/en\/glossar\/attribution-model\/\">Attribution Model<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/media-beats.com\/en\/glossar\/attribution-model\/embed\/#?secret=zqD2dCj6jy\" width=\"600\" height=\"338\" title=\"&#8220;Attribution Model&#8221; &#8212; Media Beats\" data-secret=\"zqD2dCj6jy\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/media-beats.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","description":"Ein Attribution Model ist ein Analyseverfahren im digitalen Marketing, das den Beitrag einzelner Marketingkan\u00e4le zur Conversion messbar macht. Ziel ist es, nachvollziehbar zu machen, welche Touchpoints entlang der Customer Journey tats\u00e4chlich zur Zielerreichung \u2013 etwa einem Kauf oder einer Anmeldung \u2013 beigetragen haben. Dadurch lassen sich Marketingbudgets gezielter einsetzen und Strategien datenbasiert optimieren. Je nach..."}