{"version":"1.0","provider_name":"Media Beats","provider_url":"https:\/\/media-beats.com\/en\/","author_name":"admin_bigus","author_url":"https:\/\/media-beats.com\/en\/author\/admin_bigus\/","title":"Intent-Based Targeting - Media Beats","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"MbUAM71r2m\"><a href=\"https:\/\/media-beats.com\/en\/glossar\/intent-based-targeting\/\">Intent-Based Targeting<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/media-beats.com\/en\/glossar\/intent-based-targeting\/embed\/#?secret=MbUAM71r2m\" width=\"600\" height=\"338\" title=\"&#8220;Intent-Based Targeting&#8221; &#8212; Media Beats\" data-secret=\"MbUAM71r2m\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/media-beats.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","description":"Intent-Based Targeting ist eine gezielte Werbestrategie, bei der Nutzer basierend auf ihrer konkreten Kauf- oder Handlungsabsicht angesprochen werden. Im Mittelpunkt steht nicht nur, wer jemand ist, sondern was diese Person gerade sucht oder plant zu tun. Das Verhalten des Nutzers \u2013 etwa Suchbegriffe, Webseitenbesuche oder Interaktionen mit bestimmten Inhalten \u2013 liefert Hinweise darauf, in welcher..."}