{"version":"1.0","provider_name":"Media Beats","provider_url":"https:\/\/media-beats.com\/en\/","author_name":"admin_bigus","author_url":"https:\/\/media-beats.com\/en\/author\/admin_bigus\/","title":"Mobile Marketing - Media Beats","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"8X0yMJWzPA\"><a href=\"https:\/\/media-beats.com\/en\/glossar\/mobile-marketing\/\">Mobile marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/media-beats.com\/en\/glossar\/mobile-marketing\/embed\/#?secret=8X0yMJWzPA\" width=\"600\" height=\"338\" title=\"&#8220;Mobile Marketing&#8221; &#8212; Media Beats\" data-secret=\"8X0yMJWzPA\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/media-beats.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","description":"Mobile Marketing bezeichnet Marketingstrategien, die speziell darauf ausgerichtet sind, Zielgruppen \u00fcber mobile Endger\u00e4te wie Smartphones und Tablets zu erreichen. Es umfasst eine Vielzahl von Taktiken, darunter mobile Apps, mobile Websites, SMS-Marketing, Push-Benachrichtigungen, In-App-Werbung und standortbasierte Werbung. Ein zentraler Aspekt des Mobile Marketings ist die Personalisierung. Mobile Ger\u00e4te bieten die M\u00f6glichkeit, individuelle Daten wie Standort, Vorlieben..."}