{"id":10026,"date":"2025-02-26T12:00:03","date_gmt":"2025-02-26T10:00:03","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&#038;p=10026"},"modified":"2026-05-26T17:24:06","modified_gmt":"2026-05-26T15:24:06","slug":"page-authority","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/page-authority\/","title":{"rendered":"Page-Authority"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\"><strong>Page Authority<\/strong> (<strong>page authority<\/strong>) is a <strong>metric<\/strong> for assessing the <strong>strength and <a href=\"https:\/\/media-beats.com\/en\/auswirkungen-chatgpt-google-suchergebnisse-website-rankings\/\" target=\"_blank\" rel=\"noreferrer noopener\">ranking<\/a> probability of an individual <a href=\"https:\/\/media-beats.com\/en\/website-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">web page<\/a><\/strong>. The value is intended to show how well a specific page could rank in <strong><a href=\"https:\/\/media-beats.com\/en\/moderne-optimierungsstrategien-online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">search engines<\/a><\/strong>. Various factors such as <a href=\"https:\/\/media-beats.com\/en\/glossar\/backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">links<\/a> and structure are taken into account. <strong>Page authority<\/strong> is mainly used as a <strong>comparison and analysis value<\/strong> in the <strong><a href=\"https:\/\/media-beats.com\/en\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO field<\/a><\/strong>. The <strong>metric<\/strong> originally comes from Moz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">The assessment is based on a <strong>scale<\/strong> that usually ranges <strong>from 1 to 100<\/strong>. <strong>Higher values<\/strong> indicate <strong>stronger pages<\/strong> with <strong>greater <a href=\"https:\/\/media-beats.com\/en\/google-rang-seo-strategien\/\" target=\"_blank\" rel=\"noreferrer noopener\">ranking<\/a> potential<\/strong>. The basis includes incoming <strong><a href=\"https:\/\/media-beats.com\/en\/linkbuilding-online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">links<\/a><\/strong> and their <strong>quality<\/strong>. At the same time, additional signals are included in the calculation. It is important that <strong>page authority<\/strong> is <strong>not an official Google metric<\/strong>. Rather, it serves as guidance within <a href=\"https:\/\/media-beats.com\/en\/website-audit-kostenlose-analyse\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SEO analyses<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why page authority is important<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">The <strong>metric for page authority<\/strong> helps you <strong>compare<\/strong> individual pages more effectively. You can identify more quickly which content appears particularly strong or weak. Especially in connection with <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/suchmaschinenoptimierung-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimization<\/a><\/strong>, the metric provides additional insights. At the same time, it supports <strong><a href=\"https:\/\/media-beats.com\/en\/website-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">competitor and link analyses<\/a><\/strong>. This makes it easier to identify <strong>optimization potential<\/strong> more precisely.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Typical influencing factors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Several <strong>factors<\/strong> influence the <strong>strength of a page<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">quality and number of incoming <a href=\"https:\/\/media-beats.com\/en\/glossar\/backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">links<\/a><\/li>\n\n\n\n<li>relevance and structure of the content<\/li>\n\n\n\n<li class=\"translation-block\"><a href=\"https:\/\/media-beats.com\/en\/glossar\/internal-linking\/\" target=\"_blank\" rel=\"noreferrer noopener\">internal linking<\/a> within the <a href=\"https:\/\/media-beats.com\/en\/website\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a><\/li>\n\n\n\n<li>technical quality of the site<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">These elements influence the perceived potential of an individual <a href=\"https:\/\/media-beats.com\/en\/glossar\/url\/\" target=\"_blank\" rel=\"noreferrer noopener\">URL<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategic Classification<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Page authority<\/strong> is a helpful guide, but <strong>not a direct ranking factor<\/strong>. You should therefore never view the metric in isolation. High-quality content and <a href=\"https:\/\/media-beats.com\/en\/glossar\/user-experience-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\">user experience<\/a> remain crucial. At the same time, the <strong>evaluation models<\/strong> of different <strong><a href=\"https:\/\/media-beats.com\/en\/ueberblick-ueber-die-6-besten-ki-tools-im-online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO tools<\/a><\/strong> differ. <strong><a href=\"https:\/\/media-beats.com\/en\/online-marketing-strategie\/\" target=\"_blank\" rel=\"noreferrer noopener\">Successful strategies<\/a><\/strong> combine metrics with genuine <strong>content quality <\/strong>and<strong> technical optimization<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">With such <strong>metrics<\/strong>, you receive additional <strong>insights into the strength of individual <a href=\"https:\/\/media-beats.com\/en\/website\/\" target=\"_blank\" rel=\"noreferrer noopener\">web pages<\/a><\/strong>. However, values alone do not determine actual success. Those who combine content, technology, and structure effectively improve long-term <a href=\"https:\/\/media-beats.com\/en\/glossar\/sichtbarkeit\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>visibility<\/strong><\/a> and <strong>relevance<\/strong>. This makes <strong>page authority<\/strong> a supporting tool within <a href=\"https:\/\/media-beats.com\/en\/website-audit-kostenlose-analyse\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>modern SEO analyses<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is Page Authority, explained simply?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Page Authority<\/strong> is a metric that estimates the <a href=\"https:\/\/media-beats.com\/en\/google-rang-seo-strategien\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ranking potential<\/strong><\/a> of an individual web page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who developed the Page Authority metric?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">The metric was developed by the <a href=\"https:\/\/media-beats.com\/en\/glossar\/suchmaschinenoptimierung-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> company Moz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is Page Authority an official Google metric?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">No, <strong>Page Authority<\/strong> is <strong>not an official Google metric<\/strong>, but an <strong>analysis value from an <a href=\"https:\/\/media-beats.com\/en\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> tool<\/strong>.<\/p>\n\n\n\n<script type=\"application\/ld+json\"> { \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [ { \"@type\": \"Question\", \"name\": \"Was ist Page Authority einfach erkl\u00e4rt?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Page Authority ist eine Kennzahl, die das Ranking-Potenzial einer einzelnen Webseite einsch\u00e4tzt.\" } }, { \"@type\": \"Question\", \"name\": \"Wer hat die Kennzahl Page Authority entwickelt?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Die Kennzahl wurde vom SEO-Unternehmen Moz entwickelt.\" } }, { \"@type\": \"Question\", \"name\": \"Ist Page Authority ein offizieller Google-Wert?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Nein, Page Authority ist keine offizielle Kennzahl von Google, sondern ein Analysewert eines SEO-Tools.\" } } ] } <\/script>","protected":false},"excerpt":{"rendered":"<p>Page Authority (Seitenautorit\u00e4t) ist eine Kennzahl zur Einsch\u00e4tzung der St\u00e4rke und Ranking-Wahrscheinlichkeit einer einzelnen Webseite. Der Wert soll zeigen, wie gut eine bestimmte Seite in Suchmaschinen ranken k\u00f6nnte. Dabei werden verschiedene Faktoren wie Links und Struktur ber\u00fccksichtigt. Seitenautorit\u00e4t dient vor allem als Vergleichs- und Analysewert im SEO-Bereich. Die Kennzahl stammt urspr\u00fcnglich von Moz. Die Bewertung&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[46,49,50,52],"class_list":["post-10026","glossary","type-glossary","status-publish","hentry","glossary-cat-e-commerce-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-seo-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Page Authority einfach erkl\u00e4rt<\/title>\n<meta name=\"description\" content=\"Page Authority bewertet die St\u00e4rke einzelner Webseiten. Du verstehst Bedeutung, Einfluss und Einsatz im SEO-Bereich.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/page-authority\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Page Authority einfach erkl\u00e4rt\" \/>\n<meta property=\"og:description\" content=\"Page Authority bewertet die St\u00e4rke einzelner Webseiten. Du verstehst Bedeutung, Einfluss und Einsatz im SEO-Bereich.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media-beats.com\/en\/glossar\/page-authority\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Beats\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediabeatsagentur\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T15:24:06+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media-beats.com\/glossar\/page-authority\/\",\"url\":\"https:\/\/media-beats.com\/glossar\/page-authority\/\",\"name\":\"Page Authority einfach erkl\u00e4rt\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/#website\"},\"datePublished\":\"2025-02-26T10:00:03+00:00\",\"dateModified\":\"2026-05-26T15:24:06+00:00\",\"description\":\"Page Authority bewertet die St\u00e4rke einzelner Webseiten. Du verstehst Bedeutung, Einfluss und Einsatz im SEO-Bereich.\",\"breadcrumb\":{\"@id\":\"https:\/\/media-beats.com\/glossar\/page-authority\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/media-beats.com\/glossar\/page-authority\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/media-beats.com\/glossar\/page-authority\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/media-beats.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Page-Authority\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/media-beats.com\/#website\",\"url\":\"https:\/\/media-beats.com\/\",\"name\":\"Media Beats\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/media-beats.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/media-beats.com\/#organization\",\"name\":\"Media Beats\",\"url\":\"https:\/\/media-beats.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"contentUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"width\":114,\"height\":16,\"caption\":\"Media Beats\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediabeatsagentur\",\"https:\/\/x.com\/BeatsGmbh\",\"https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/\",\"https:\/\/www.instagram.com\/media_beats_gmbh\/\",\"https:\/\/medium.com\/@mediabeats\",\"https:\/\/www.xing.com\/pages\/mediabeatsgmbh\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Page Authority einfach erkl\u00e4rt","description":"Page Authority bewertet die St\u00e4rke einzelner Webseiten. Du verstehst Bedeutung, Einfluss und Einsatz im SEO-Bereich.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/media-beats.com\/en\/glossar\/page-authority\/","og_locale":"en_GB","og_type":"article","og_title":"Page Authority einfach erkl\u00e4rt","og_description":"Page Authority bewertet die St\u00e4rke einzelner Webseiten. Du verstehst Bedeutung, Einfluss und Einsatz im SEO-Bereich.","og_url":"https:\/\/media-beats.com\/en\/glossar\/page-authority\/","og_site_name":"Media Beats","article_publisher":"https:\/\/www.facebook.com\/mediabeatsagentur","article_modified_time":"2026-05-26T15:24:06+00:00","twitter_card":"summary_large_image","twitter_site":"@BeatsGmbh","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/media-beats.com\/glossar\/page-authority\/","url":"https:\/\/media-beats.com\/glossar\/page-authority\/","name":"Page Authority einfach erkl\u00e4rt","isPartOf":{"@id":"https:\/\/media-beats.com\/#website"},"datePublished":"2025-02-26T10:00:03+00:00","dateModified":"2026-05-26T15:24:06+00:00","description":"Page Authority bewertet die St\u00e4rke einzelner Webseiten. Du verstehst Bedeutung, Einfluss und Einsatz im SEO-Bereich.","breadcrumb":{"@id":"https:\/\/media-beats.com\/glossar\/page-authority\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/media-beats.com\/glossar\/page-authority\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/media-beats.com\/glossar\/page-authority\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/media-beats.com\/"},{"@type":"ListItem","position":2,"name":"Page-Authority"}]},{"@type":"WebSite","@id":"https:\/\/media-beats.com\/#website","url":"https:\/\/media-beats.com\/","name":"Media Beats","description":"","publisher":{"@id":"https:\/\/media-beats.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/media-beats.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/media-beats.com\/#organization","name":"Media Beats","url":"https:\/\/media-beats.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/","url":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","contentUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","width":114,"height":16,"caption":"Media Beats"},"image":{"@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediabeatsagentur","https:\/\/x.com\/BeatsGmbh","https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/","https:\/\/www.instagram.com\/media_beats_gmbh\/","https:\/\/medium.com\/@mediabeats","https:\/\/www.xing.com\/pages\/mediabeatsgmbh"]}]}},"taxonomy_info":{"glossary-cat":[{"value":46,"label":"E-Commerce Glossar"},{"value":49,"label":"Online Marketing Glossar"},{"value":50,"label":"Performance Marketing Glossar"},{"value":52,"label":"SEO Glossar"}]},"featured_image_src_large":false,"author_info":{"display_name":"Oriol","author_link":"https:\/\/media-beats.com\/en\/author\/oriol\/"},"comment_info":"","related_terms":"Seitenautorit\u00e4t","external_url":"","internal_reference_id":"","_links":{"self":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/10026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":8,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/10026\/revisions"}],"predecessor-version":[{"id":21901,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/10026\/revisions\/21901"}],"wp:attachment":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/media?parent=10026"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=10026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}