{"id":10626,"date":"2025-03-11T15:00:23","date_gmt":"2025-03-11T13:00:23","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&amp;p=10626"},"modified":"2025-03-11T15:00:23","modified_gmt":"2025-03-11T13:00:23","slug":"x-ads","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/x-ads\/","title":{"rendered":"X Ads"},"content":{"rendered":"<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"08a231ba-a8e1-4a02-aa4f-7110276a37e6\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p data-start=\"13\" data-end=\"411\"><strong data-start=\"13\" data-end=\"22\">X Ads<\/strong> bezeichnet die Werbeanzeigen auf der Plattform <strong data-start=\"70\" data-end=\"93\"><a href=\"https:\/\/x.com\/BeatsGmbh\" target=\"_blank\" rel=\"noopener\">X<\/a> (ehemals Twitter)<\/strong>, mit denen Unternehmen gezielt <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noopener\">Nutzer<\/a> anhand ihrer Interessen, demografischen Daten und ihrem Verhalten ansprechen k\u00f6nnen. Die <a href=\"https:\/\/media-beats.com\/en\/display-ads\/\" target=\"_blank\" rel=\"noopener\">Anzeigen<\/a> erscheinen im Feed, in der Suchfunktion oder in den Trends und bieten <a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noopener\">Marken<\/a> eine M\u00f6glichkeit, ihre <a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_blank\" rel=\"noopener\">Reach<\/a> zu vergr\u00f6\u00dfern, Engagement zu steigern und <a href=\"https:\/\/media-beats.com\/en\/glossar\/konversionsrate\/\" target=\"_blank\" rel=\"noopener\">Conversions<\/a> zu generieren.<\/p>\n<p data-start=\"413\" data-end=\"827\">Das Werbesystem von <strong>X Ads<\/strong> basiert auf einem <strong data-start=\"457\" data-end=\"475\">Auktionsmodell<\/strong>, \u00e4hnlich wie <a href=\"https:\/\/media-beats.com\/en\/glossar\/google-ads\/\" target=\"_blank\" rel=\"noopener\">Google<\/a> or <a href=\"https:\/\/media-beats.com\/en\/glossar\/facebook-marketing\/\" target=\"_blank\" rel=\"noopener\">Facebook Ads<\/a>. Werbetreibende k\u00f6nnen zwischen verschiedenen <a href=\"https:\/\/media-beats.com\/en\/sea-ads-plattformen\/\" target=\"_blank\" rel=\"noopener\">Anzeigenformaten<\/a> w\u00e4hlen, darunter <strong data-start=\"594\" data-end=\"613\">Promoted Tweets<\/strong>, die wie normale Beitr\u00e4ge erscheinen, <strong data-start=\"652\" data-end=\"673\">Promoted Accounts<\/strong>, um mehr Follower zu gewinnen, oder <strong data-start=\"710\" data-end=\"729\">Promoted Trends<\/strong>, mit denen Marken \u00fcber einen bestimmten <a href=\"https:\/\/media-beats.com\/en\/glossar\/hashtag\/\" target=\"_blank\" rel=\"noopener\">Hashtag<\/a> in den Trending Topics platziert werden k\u00f6nnen.<\/p>\n<p data-start=\"829\" data-end=\"1264\">Ein Beispiel f\u00fcr den Einsatz von <strong>X Ads<\/strong> w\u00e4re eine Tech-Marke, die eine neue Smartphone-Serie bewirbt. Durch gezieltes <a href=\"https:\/\/media-beats.com\/en\/glossar\/en-targeting\/\" target=\"_blank\" rel=\"noopener\">Targeting<\/a> anhand von Interessen und <a href=\"https:\/\/media-beats.com\/en\/glossar\/keyword\/\" target=\"_blank\" rel=\"noopener\">Keywords<\/a> k\u00f6nnten die Anzeigen bevorzugt an Nutzer ausgespielt werden, die sich f\u00fcr mobile Technologien und Gadgets interessieren. Zus\u00e4tzlich k\u00f6nnte eine <strong data-start=\"1135\" data-end=\"1166\">interaktive Umfrage-Anzeige<\/strong> genutzt werden, um Nutzer zur Beteiligung zu motivieren und so mehr Aufmerksamkeit zu erzeugen.<\/p>\n<p data-start=\"1266\" data-end=\"1638\">Ein gro\u00dfer Vorteil von X Ads ist die <strong data-start=\"1303\" data-end=\"1339\">direkte und schnelle Interaktion<\/strong> mit der <a href=\"https:\/\/media-beats.com\/en\/glossar\/target-group-analysis\/\" target=\"_blank\" rel=\"noopener\">Target audience<\/a>. Durch die M\u00f6glichkeit, Anzeigen zu liken, zu kommentieren oder zu teilen, k\u00f6nnen Unternehmen organische <a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_blank\" rel=\"noopener\">Reach<\/a> generieren und virale Effekte nutzen. Zudem bietet <strong>X<\/strong> Werbetreibenden detaillierte <strong data-start=\"1557\" data-end=\"1573\">Analysetools<\/strong>, um die <a href=\"https:\/\/media-beats.com\/en\/performance-marketing\/\" target=\"_blank\" rel=\"noopener\">Performance<\/a> von Kampagnen zu messen und zu optimieren.<\/p>\n<p data-start=\"1640\" data-end=\"1965\" data-is-last-node=\"\" data-is-only-node=\"\">F\u00fcr <a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noopener\">Marken<\/a>, die Echtzeit-Marketing betreiben oder sich aktiv in gesellschaftliche Diskussionen einbringen m\u00f6chten, sind <strong>X Ads<\/strong> eine effektive Werbem\u00f6glichkeit. Besonders f\u00fcr Nachrichtenunternehmen, Tech- und Lifestyle-Marken oder politische Kampagnen bietet die Plattform eine hohe Reichweite und direkte Zielgruppenansprache.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>X Ads bezeichnet die Werbeanzeigen auf der Plattform X (ehemals Twitter), mit denen Unternehmen gezielt Nutzer anhand ihrer Interessen, demografischen Daten und ihrem Verhalten ansprechen k\u00f6nnen. Die Anzeigen erscheinen im Feed, in der Suchfunktion oder in den Trends und bieten Marken eine M\u00f6glichkeit, ihre Reichweite zu vergr\u00f6\u00dfern, Engagement zu steigern und Conversions zu generieren. Das&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[45,46,47,187,49,50,51,53,55,56],"class_list":["post-10626","glossary","type-glossary","status-publish","hentry","glossary-cat-branding-glossar","glossary-cat-e-commerce-glossar","glossary-cat-e-mail-markerting-glossar","glossary-cat-kuenstliche-intelligenz-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-sea-glossar","glossary-cat-social-media-marketing-glossar","glossary-cat-webdesign-glossar","glossary-cat-webentwicklung-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>X Ads - Media Beats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/x-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"X Ads - Media Beats\" \/>\n<meta property=\"og:description\" content=\"X Ads bezeichnet die Werbeanzeigen auf der Plattform X (ehemals Twitter), mit denen Unternehmen gezielt Nutzer anhand ihrer Interessen, demografischen Daten und ihrem Verhalten ansprechen k\u00f6nnen. Die Anzeigen erscheinen im Feed, in der Suchfunktion oder in den Trends und bieten Marken eine M\u00f6glichkeit, ihre Reichweite zu vergr\u00f6\u00dfern, Engagement zu steigern und Conversions zu generieren. Das...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media-beats.com\/en\/glossar\/x-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Beats\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediabeatsagentur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media-beats.com\/glossar\/x-ads\/\",\"url\":\"https:\/\/media-beats.com\/glossar\/x-ads\/\",\"name\":\"X Ads - Media Beats\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/#website\"},\"datePublished\":\"2025-03-11T13:00:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/media-beats.com\/glossar\/x-ads\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/media-beats.com\/glossar\/x-ads\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/media-beats.com\/glossar\/x-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/media-beats.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"X Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/media-beats.com\/#website\",\"url\":\"https:\/\/media-beats.com\/\",\"name\":\"Media Beats\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/media-beats.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/media-beats.com\/#organization\",\"name\":\"Media Beats\",\"url\":\"https:\/\/media-beats.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"contentUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"width\":114,\"height\":16,\"caption\":\"Media Beats\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediabeatsagentur\",\"https:\/\/x.com\/BeatsGmbh\",\"https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/\",\"https:\/\/www.instagram.com\/media_beats_gmbh\/\",\"https:\/\/medium.com\/@mediabeats\",\"https:\/\/www.xing.com\/pages\/mediabeatsgmbh\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"X Ads - Media Beats","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/media-beats.com\/en\/glossar\/x-ads\/","og_locale":"en_GB","og_type":"article","og_title":"X Ads - Media Beats","og_description":"X Ads bezeichnet die Werbeanzeigen auf der Plattform X (ehemals Twitter), mit denen Unternehmen gezielt Nutzer anhand ihrer Interessen, demografischen Daten und ihrem Verhalten ansprechen k\u00f6nnen. Die Anzeigen erscheinen im Feed, in der Suchfunktion oder in den Trends und bieten Marken eine M\u00f6glichkeit, ihre Reichweite zu vergr\u00f6\u00dfern, Engagement zu steigern und Conversions zu generieren. Das...","og_url":"https:\/\/media-beats.com\/en\/glossar\/x-ads\/","og_site_name":"Media Beats","article_publisher":"https:\/\/www.facebook.com\/mediabeatsagentur","twitter_card":"summary_large_image","twitter_site":"@BeatsGmbh","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/media-beats.com\/glossar\/x-ads\/","url":"https:\/\/media-beats.com\/glossar\/x-ads\/","name":"X Ads - Media Beats","isPartOf":{"@id":"https:\/\/media-beats.com\/#website"},"datePublished":"2025-03-11T13:00:23+00:00","breadcrumb":{"@id":"https:\/\/media-beats.com\/glossar\/x-ads\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/media-beats.com\/glossar\/x-ads\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/media-beats.com\/glossar\/x-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/media-beats.com\/"},{"@type":"ListItem","position":2,"name":"X Ads"}]},{"@type":"WebSite","@id":"https:\/\/media-beats.com\/#website","url":"https:\/\/media-beats.com\/","name":"Media Beats","description":"","publisher":{"@id":"https:\/\/media-beats.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/media-beats.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/media-beats.com\/#organization","name":"Media Beats","url":"https:\/\/media-beats.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/","url":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","contentUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","width":114,"height":16,"caption":"Media Beats"},"image":{"@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediabeatsagentur","https:\/\/x.com\/BeatsGmbh","https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/","https:\/\/www.instagram.com\/media_beats_gmbh\/","https:\/\/medium.com\/@mediabeats","https:\/\/www.xing.com\/pages\/mediabeatsgmbh"]}]}},"taxonomy_info":{"glossary-cat":[{"value":45,"label":"Branding Glossar"},{"value":46,"label":"E-Commerce Glossar"},{"value":47,"label":"E-Mail Marketing Glossar"},{"value":187,"label":"K\u00fcnstliche Intelligenz Glossar"},{"value":49,"label":"Online Marketing Glossar"},{"value":50,"label":"Performance Marketing Glossar"},{"value":51,"label":"SEA Glossar"},{"value":53,"label":"Social Media Marketing Glossar"},{"value":55,"label":"Webdesign Glossar"},{"value":56,"label":"Webentwicklung Glossar"}]},"featured_image_src_large":false,"author_info":{"display_name":"admin_bigus","author_link":"https:\/\/media-beats.com\/en\/author\/admin_bigus\/"},"comment_info":"","related_terms":"","external_url":"","internal_reference_id":"","_links":{"self":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/10626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/10626\/revisions"}],"wp:attachment":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/media?parent=10626"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=10626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}