{"id":11220,"date":"2025-05-12T10:00:44","date_gmt":"2025-05-12T08:00:44","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&p=11220"},"modified":"2026-06-13T20:27:04","modified_gmt":"2026-06-13T18:27:04","slug":"quality-score","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/quality-score\/","title":{"rendered":"Quality Score"},"content":{"rendered":"

The Quality Score<\/strong> (quality factor<\/strong>) is a metric<\/strong> used by advertising platforms<\/a><\/strong> to evaluate the quality and relevance of ads<\/a><\/strong>, keywords<\/a><\/strong> and landing pages<\/a><\/strong>. The quality factor<\/strong> is particularly well known in connection with Google Ads<\/a><\/strong>. The rating helps assess how well an ad<\/a><\/strong> matches a search query<\/a> from a user<\/a>. A high score<\/strong> can improve ad performance<\/strong> and reduce advertising costs<\/strong>. That is why the quality factor<\/strong> is one of the most important metrics in search engine advertising<\/a><\/strong>.<\/p>\n\n\n\n

What is the quality score?<\/h2>\n\n\n\n

The quality factor<\/strong><\/strong> is an evaluation value<\/strong> that is usually displayed on a scale from 1 to 10<\/strong>. It is based on several factors that evaluate the user experience<\/a><\/strong> and relevance of an ad<\/a>. Advertising platforms use this value to assess the quality of campaigns<\/strong>. The higher the metric<\/strong>, the better the ad<\/a> is generally rated. As a result, it often influences competitiveness within ad auctions<\/strong>.<\/p>\n\n\n\n

What factors influence the quality score?<\/h2>\n\n\n\n

The evaluation value<\/strong> consists of several evaluation criteria<\/strong>:<\/p>\n\n\n\n