{"id":11225,"date":"2025-05-14T11:00:15","date_gmt":"2025-05-14T09:00:15","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&p=11225"},"modified":"2026-06-14T13:12:25","modified_gmt":"2026-06-14T11:12:25","slug":"tausenderkontaktpreis-tkp","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/tausenderkontaktpreis-tkp\/","title":{"rendered":"Cost Per Thousand Impressions (CPM)"},"content":{"rendered":"

The cost per mille (CPM)<\/strong> is a metric in marketing<\/strong><\/a> and advertising<\/strong><\/a>. It indicates the costs<\/strong> incurred to reach 1,000 people<\/strong> with an advertising message. CPM<\/strong> is used to compare the profitability of different advertising channels and campaigns<\/a>. This metric plays an important role especially in reach campaigns<\/a>. In digital marketing<\/a>, CPM<\/strong> is also often referred to as CPM (cost per mille)<\/strong><\/a>.<\/p>\n\n\n\n

What does cost per thousand impressions mean?<\/h2>\n\n\n\n

The cost per mille<\/strong> shows the cost of 1,000 visual contacts<\/strong> for an advertisement<\/strong><\/a>. To calculate it, the total advertising costs are divided by the number of contacts achieved and then multiplied by 1,000.<\/p>\n\n\n\n

C<\/mi>P<\/mi>M<\/mi>=<\/mo>A<\/mi>d<\/mi>v<\/mi>e<\/mi>r<\/mi>t<\/mi>i<\/mi>s<\/mi>i<\/mi>n<\/mi>g<\/mi> <\/mtext>c<\/mi>o<\/mi>s<\/mi>t<\/mi>s<\/mi><\/mrow>C<\/mi>o<\/mi>n<\/mi>t<\/mi>a<\/mi>c<\/mi>t<\/mi>s<\/mi><\/mrow><\/mfrac>\u00d7<\/mo>1000<\/mn><\/mrow>CPM=\\frac{Advertising\\ costs}{Contacts}\\times1000<\/annotation><\/semantics><\/math><\/p>\n\n\n\n

This creates a comparable metric<\/strong> for different advertising media<\/strong> and campaigns<\/strong>. Companies can use it to better assess how efficiently reach<\/strong><\/a> is purchased.<\/p>\n\n\n\n

Why is the CPM important?<\/h2>\n\n\n\n

Advertisers want to reach their target group<\/a> as cost-efficiently as possible. The cost per mille<\/strong> helps compare different channels with one another. Especially in the field of display advertising<\/a><\/strong> and branding campaigns<\/a><\/strong>, CPM<\/strong> is one of the most important performance metrics. This allows budgets<\/a> to be planned and distributed in a more targeted way. At the same time, the metric provides an initial indication of reach costs<\/strong><\/a>.<\/p>\n\n\n\n