{"id":11297,"date":"2025-05-19T10:00:52","date_gmt":"2025-05-19T08:00:52","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&amp;p=11297"},"modified":"2025-05-19T10:00:52","modified_gmt":"2025-05-19T08:00:52","slug":"intent-based-targeting","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/intent-based-targeting\/","title":{"rendered":"Intent-Based Targeting"},"content":{"rendered":"<p class=\"\" data-start=\"27\" data-end=\"480\"><strong>Intent-Based Targeting<\/strong> ist eine gezielte <a href=\"https:\/\/media-beats.com\/en\/analyse-und-strategie\/\" target=\"_blank\" rel=\"noopener\">Werbestrategie<\/a>, bei der <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noopener\">Nutzer<\/a> basierend auf ihrer konkreten Kauf- oder Handlungsabsicht angesprochen werden. Im Mittelpunkt steht nicht nur, <em data-start=\"210\" data-end=\"215\">wer<\/em> jemand ist, sondern <em data-start=\"236\" data-end=\"241\">was<\/em> diese Person gerade sucht oder plant zu tun. Das Verhalten des Nutzers \u2013 etwa Suchbegriffe, Webseitenbesuche oder Interaktionen mit bestimmten Inhalten \u2013 liefert Hinweise darauf, in welcher Phase der Entscheidungsfindung er sich befindet.<\/p>\n<p class=\"\" data-start=\"482\" data-end=\"873\">Im Gegensatz zu rein demografischen <a href=\"https:\/\/media-beats.com\/en\/glossar\/target-group-analysis\/\" target=\"_blank\" rel=\"noopener\">Zielgruppenans\u00e4tzen<\/a> nutzt <strong>Intent-Based Targeting<\/strong> Echtzeitdaten, um <a href=\"https:\/\/media-beats.com\/en\/sea\/\" target=\"_blank\" rel=\"noopener\">Werbung<\/a> genau dann auszuspielen, wenn das Interesse am h\u00f6chsten ist. So k\u00f6nnen beispielsweise Nutzer, die nach Produkttests oder Preisvergleichen suchen, gezielt mit passenden <a href=\"https:\/\/media-beats.com\/en\/display-ads\/\" target=\"_blank\" rel=\"noopener\">Anzeigen<\/a> angesprochen werden \u2013 ein Moment, in dem die Wahrscheinlichkeit f\u00fcr eine Conversion besonders hoch ist.<\/p>\n<p class=\"\" data-start=\"875\" data-end=\"1176\">Diese Form des <a href=\"https:\/\/media-beats.com\/en\/glossar\/en-targeting\/\" target=\"_blank\" rel=\"noopener\">Targetings<\/a> wird vor allem im <a href=\"https:\/\/media-beats.com\/en\/performance-marketing\/\" target=\"_blank\" rel=\"noopener\">Performance marketing<\/a> und im <a href=\"https:\/\/media-beats.com\/en\/glossar\/e-commerce\/\" target=\"_blank\" rel=\"noopener\">E-Commerce<\/a> eingesetzt, etwa \u00fcber Plattformen wie <a href=\"https:\/\/media-beats.com\/en\/glossar\/google-ads\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a> or <a href=\"https:\/\/media-beats.com\/en\/spotify-ads-advertising-streaming-platform\/\" target=\"_blank\" rel=\"noopener\">Programmatic Advertising-Netzwerke<\/a>. Durch die hohe Relevanz der Botschaften lassen sich Streuverluste minimieren und die Effizienz von Kampagnen deutlich steigern.<\/p>\n<p class=\"\" data-start=\"1178\" data-end=\"1420\"><strong>Intent-Based Targeting<\/strong> macht <a href=\"https:\/\/media-beats.com\/en\/online-marketing\/\" target=\"_blank\" rel=\"noopener\">Online marketing<\/a> nicht nur pr\u00e4ziser, sondern auch nutzerzentrierter. Es erm\u00f6glicht eine bessere Ansprache zur richtigen Zeit am richtigen Ort \u2013 und erh\u00f6ht damit die Chancen auf erfolgreiche Interaktionen und <a href=\"https:\/\/media-beats.com\/en\/glossar\/konversionsrate\/\" target=\"_blank\" rel=\"noopener\">Conversions<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Intent-Based Targeting ist eine gezielte Werbestrategie, bei der Nutzer basierend auf ihrer konkreten Kauf- oder Handlungsabsicht angesprochen werden. Im Mittelpunkt steht nicht nur, wer jemand ist, sondern was diese Person gerade sucht oder plant zu tun. Das Verhalten des Nutzers \u2013 etwa Suchbegriffe, Webseitenbesuche oder Interaktionen mit bestimmten Inhalten \u2013 liefert Hinweise darauf, in welcher&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[45,46,47,187,49,50,51,52,53],"class_list":["post-11297","glossary","type-glossary","status-publish","hentry","glossary-cat-branding-glossar","glossary-cat-e-commerce-glossar","glossary-cat-e-mail-markerting-glossar","glossary-cat-kuenstliche-intelligenz-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-sea-glossar","glossary-cat-seo-glossar","glossary-cat-social-media-marketing-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intent-Based Targeting - Media Beats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/intent-based-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intent-Based Targeting - Media Beats\" \/>\n<meta property=\"og:description\" content=\"Intent-Based Targeting ist eine gezielte Werbestrategie, bei der Nutzer basierend auf ihrer konkreten Kauf- oder Handlungsabsicht angesprochen werden. 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