{"id":11758,"date":"2025-06-20T11:00:19","date_gmt":"2025-06-20T09:00:19","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&#038;p=11758"},"modified":"2026-06-16T11:03:13","modified_gmt":"2026-06-16T09:03:13","slug":"off-page-seo","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/off-page-seo\/","title":{"rendered":"Off-Page-SEO"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\"><strong>Off-page SEO<\/strong> includes all <strong>measures outside your own <a href=\"https:\/\/media-beats.com\/en\/website\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a><\/strong> that aim to improve the <a href=\"https:\/\/media-beats.com\/en\/glossar\/sichtbarkeit\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>visibility<\/strong><\/a> and <a href=\"https:\/\/media-beats.com\/en\/glossar\/domain-authority-da\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>authority<\/strong><\/a> of a <a href=\"https:\/\/media-beats.com\/en\/glossar\/domain\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>domain<\/strong><\/a>. The focus is on external signals that <a href=\"https:\/\/media-beats.com\/en\/glossar\/suchmaschinenoptimierung-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>search engines<\/strong><\/a> evaluate as indicators of trust and quality. These include, in particular, <a href=\"https:\/\/media-beats.com\/en\/glossar\/backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>backlinks<\/strong><\/a> from other <a href=\"https:\/\/media-beats.com\/en\/websiteoptimierung-mit-lead-magneten\/\" target=\"_blank\" rel=\"noreferrer noopener\">websites<\/a>. In contrast to <a href=\"https:\/\/media-beats.com\/en\/glossar\/on-page-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">on-page optimization<\/a>, these activities do not take place directly on your own site. <strong>Off-page search engine optimization<\/strong> is therefore an important part of a holistic <strong><a href=\"https:\/\/media-beats.com\/en\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">search engine strategy<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is off-page SEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><a href=\"https:\/\/media-beats.com\/en\/moderne-optimierungsstrategien-online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Search engines<\/strong><\/a> evaluate not only the <strong>content<\/strong> and <strong>technology<\/strong> of a <a href=\"https:\/\/media-beats.com\/en\/website-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>website<\/strong><\/a>. They also analyze how other <a href=\"https:\/\/media-beats.com\/en\/webseiten-optimierung-online-marketing-agentur\/\" target=\"_blank\" rel=\"noreferrer noopener\">websites<\/a> respond to this content. <a href=\"https:\/\/media-beats.com\/en\/glossar\/internal-linking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Links<\/a>, mentions and recommendations can serve as indicators of <strong>relevance<\/strong> and <a href=\"https:\/\/media-beats.com\/en\/vertrauensaufbau-digitales-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>trustworthiness<\/strong><\/a>. The higher the quality of the <strong>external signals<\/strong>, the more positively this can affect the <strong>perception of a website<\/strong>. As a result, the <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/domain\/\" target=\"_blank\" rel=\"noreferrer noopener\">domain<\/a><\/strong> gains authority in the long term.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is off-page SEO important?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">A <strong>technically clean <a href=\"https:\/\/media-beats.com\/en\/website\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a><\/strong> with good content forms the foundation, but it is often not enough on its own. <strong>External recommendations<\/strong> help <a href=\"https:\/\/media-beats.com\/en\/beste-geo-strategie-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>search engines<\/strong><\/a> better assess the importance of a <a href=\"https:\/\/media-beats.com\/en\/moderne-website-erstellen-responsive-barrierefreiheit\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>. Especially in the field of <strong><a href=\"https:\/\/media-beats.com\/en\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimization<\/a><\/strong>, high-quality <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">backlinks<\/a><\/strong> are considered an important ranking factor. At the same time, they can bring additional visitors to your own site via other <a href=\"https:\/\/media-beats.com\/en\/relevanz-der-website-optimierung\/\" target=\"_blank\" rel=\"noreferrer noopener\">websites<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Measures<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Off-page optimization<\/strong> involves various activities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Building high-quality <a href=\"https:\/\/media-beats.com\/en\/glossar\/backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">backlinks<\/a><\/li>\n\n\n\n<li class=\"translation-block\"><a href=\"https:\/\/media-beats.com\/en\/glossar\/online-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital PR<\/a> and press relations<\/li>\n\n\n\n<li class=\"translation-block\"><a href=\"https:\/\/media-beats.com\/en\/gastbeitraege-linktausch-seo-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guest posts<\/a> on relevant <a href=\"https:\/\/media-beats.com\/en\/website\/\" target=\"_blank\" rel=\"noreferrer noopener\">websites<\/a><\/li>\n\n\n\n<li>Industry Directories and Company Profiles<\/li>\n\n\n\n<li class=\"translation-block\">Mentions of <a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">brands<\/a> and companies<\/li>\n\n\n\n<li>Collaborations with Partners and the Media<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">These measures enhance the <strong>visibility of a website<\/strong> in the digital environment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advantages of External Signals<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">A <strong>successful off-page strategy<\/strong> can generate several <strong>positive effects<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Higher <a href=\"https:\/\/media-beats.com\/en\/glossar\/domain-authority-da\/\" target=\"_blank\" rel=\"noreferrer noopener\">authority<\/a> of the <a href=\"https:\/\/media-beats.com\/en\/glossar\/domain\/\" target=\"_blank\" rel=\"noreferrer noopener\">domain<\/a><\/li>\n\n\n\n<li class=\"translation-block\">Improved <a href=\"https:\/\/media-beats.com\/en\/ki-und-seo-neue-regeln-sichtbarkeit-erfolg\/\" target=\"_blank\" rel=\"noreferrer noopener\">visibility in search engines<\/a><\/li>\n\n\n\n<li class=\"translation-block\">More <a href=\"https:\/\/media-beats.com\/en\/vertrauensaufbau-digitales-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">trust<\/a> among search engines and <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_self\">us<\/a><a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">e<\/a><a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_self\">rs<\/a><\/li>\n\n\n\n<li class=\"translation-block\">Additional <a href=\"https:\/\/media-beats.com\/en\/glossar\/referral-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">referral traffic<\/a><\/li>\n\n\n\n<li class=\"translation-block\">Stronger <a href=\"https:\/\/media-beats.com\/en\/glossar\/branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, the digital presence grows in a long-term and sustainable way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategic Classification<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Not every <a href=\"https:\/\/media-beats.com\/en\/glossar\/dofollow-links\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>link<\/strong><\/a> has the same value. <strong>Quality<\/strong> is significantly more important than sheer quantity. <strong>References<\/strong> from trustworthy and thematically relevant <a href=\"https:\/\/media-beats.com\/en\/website-relaunch-online-marketing-agentur\/\" target=\"_blank\" rel=\"noreferrer noopener\">websites<\/a> often have a stronger impact than numerous low-quality <strong>links<\/strong>. At the same time, measures should be built naturally and over the long term. <strong>Manipulative methods<\/strong>, on the other hand, can have <strong>negative effects<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>External recommendations<\/strong> play an important role in the <strong>evaluation of <a href=\"https:\/\/media-beats.com\/en\/website-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">websites<\/a><\/strong>. <strong>Off-page search engine optimization<\/strong> helps build trust, authority and <a href=\"https:\/\/media-beats.com\/en\/glossar\/sichtbarkeit\/\" target=\"_blank\" rel=\"noreferrer noopener\">visibility<\/a>. Those who gain high-quality <a href=\"https:\/\/media-beats.com\/en\/linkbuilding-online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>links<\/strong><\/a> and relevant mentions strengthen their own presence sustainably. As a result, <strong>off-page optimization<\/strong> remains a central component of <strong><a href=\"https:\/\/media-beats.com\/en\/ecommerce-seo-strategien-online-shops\/\" target=\"_self\">successful SEO str<\/a><a href=\"https:\/\/media-beats.com\/en\/ecommerce-seo-strategien-online-shops\/\" target=\"_blank\" rel=\"noreferrer noopener\">a<\/a><a href=\"https:\/\/media-beats.com\/en\/ecommerce-seo-strategien-online-shops\/\" target=\"_self\">tegies<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is off-page SEO, explained simply?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Off-Page-SEO<\/strong> umfasst alle <a href=\"https:\/\/media-beats.com\/en\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SEO-Ma\u00dfnahmen<\/strong><\/a> au\u00dferhalb der eigenen <a href=\"https:\/\/media-beats.com\/en\/website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a>, die deren <a href=\"https:\/\/media-beats.com\/en\/glossar\/domain-authority-da\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autorit\u00e4t<\/a> und <a href=\"https:\/\/media-beats.com\/en\/glossar\/visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visibility<\/a> verbessern.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What does off-page SEO involve?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">These include <a href=\"https:\/\/media-beats.com\/en\/glossar\/backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">backlinks<\/a>, <a href=\"https:\/\/media-beats.com\/en\/glossar\/online-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital PR<\/a>, <a href=\"https:\/\/media-beats.com\/en\/gastbeitraege-linktausch-seo-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">guest posts<\/a>, company profiles and <a href=\"https:\/\/media-beats.com\/en\/glossar\/branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand mentions<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is off-page SEO important?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">External signals help <a href=\"https:\/\/media-beats.com\/en\/glossar\/suchmaschinenoptimierung-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>search engines<\/strong><\/a> better assess the <a href=\"https:\/\/media-beats.com\/en\/vertrauensaufbau-digitales-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">trustworthiness<\/a> and <a href=\"https:\/\/media-beats.com\/en\/relevanz-der-website-optimierung\/\" target=\"_blank\" rel=\"noreferrer noopener\">relevance of a website<\/a>.<\/p>\n\n\n\n<script type=\"application\/ld+json\"> { \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [ { \"@type\": \"Question\", \"name\": \"Was ist Off-Page-SEO einfach erkl\u00e4rt?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Off-Page-SEO umfasst alle SEO-Ma\u00dfnahmen au\u00dferhalb der eigenen Website, die deren Autorit\u00e4t und Sichtbarkeit verbessern.\" } }, { \"@type\": \"Question\", \"name\": \"Was geh\u00f6rt zu Off-Page-SEO?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Dazu z\u00e4hlen Backlinks, digitale PR, Gastbeitr\u00e4ge, Unternehmensprofile und Markenerw\u00e4hnungen.\" } }, { \"@type\": \"Question\", \"name\": \"Warum ist Off-Page-SEO wichtig?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Externe Signale helfen Suchmaschinen dabei, die Vertrauensw\u00fcrdigkeit und Relevanz einer Website besser einzusch\u00e4tzen.\" } } ] } <\/script>","protected":false},"excerpt":{"rendered":"<p>Off-Page-SEO umfasst alle Ma\u00dfnahmen au\u00dferhalb der eigenen Website, die die Sichtbarkeit und Autorit\u00e4t einer Domain verbessern sollen. Im Mittelpunkt stehen externe Signale, die Suchmaschinen als Vertrauens- und Qualit\u00e4tsmerkmale bewerten. Dazu z\u00e4hlen insbesondere Backlinks von anderen Websites. Im Gegensatz zur Onpage-Optimierung finden diese Aktivit\u00e4ten nicht direkt auf der eigenen Seite statt. Off-Page-Suchmaschinenoptimierung ist deshalb ein wichtiger&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[45,46,49,50,51,52],"class_list":["post-11758","glossary","type-glossary","status-publish","hentry","glossary-cat-branding-glossar","glossary-cat-e-commerce-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-sea-glossar","glossary-cat-seo-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Off-Page-SEO einfach erkl\u00e4rt<\/title>\n<meta name=\"description\" content=\"Off-Page-SEO st\u00e4rkt die Autorit\u00e4t einer Website durch externe Signale. Du verstehst Ma\u00dfnahmen, Vorteile und Bedeutung f\u00fcr Rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/off-page-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Off-Page-SEO einfach erkl\u00e4rt\" \/>\n<meta property=\"og:description\" content=\"Off-Page-SEO st\u00e4rkt die Autorit\u00e4t einer Website durch externe Signale. Du verstehst Ma\u00dfnahmen, Vorteile und Bedeutung f\u00fcr Rankings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media-beats.com\/en\/glossar\/off-page-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Beats\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediabeatsagentur\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T09:03:13+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media-beats.com\/glossar\/off-page-seo\/\",\"url\":\"https:\/\/media-beats.com\/glossar\/off-page-seo\/\",\"name\":\"Off-Page-SEO einfach erkl\u00e4rt\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/#website\"},\"datePublished\":\"2025-06-20T09:00:19+00:00\",\"dateModified\":\"2026-06-16T09:03:13+00:00\",\"description\":\"Off-Page-SEO st\u00e4rkt die Autorit\u00e4t einer Website durch externe Signale. Du verstehst Ma\u00dfnahmen, Vorteile und Bedeutung f\u00fcr Rankings.\",\"breadcrumb\":{\"@id\":\"https:\/\/media-beats.com\/glossar\/off-page-seo\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/media-beats.com\/glossar\/off-page-seo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/media-beats.com\/glossar\/off-page-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/media-beats.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Off-Page-SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/media-beats.com\/#website\",\"url\":\"https:\/\/media-beats.com\/\",\"name\":\"Media Beats\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/media-beats.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/media-beats.com\/#organization\",\"name\":\"Media Beats\",\"url\":\"https:\/\/media-beats.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"contentUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"width\":114,\"height\":16,\"caption\":\"Media Beats\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediabeatsagentur\",\"https:\/\/x.com\/BeatsGmbh\",\"https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/\",\"https:\/\/www.instagram.com\/media_beats_gmbh\/\",\"https:\/\/medium.com\/@mediabeats\",\"https:\/\/www.xing.com\/pages\/mediabeatsgmbh\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Off-Page-SEO einfach erkl\u00e4rt","description":"Off-Page-SEO st\u00e4rkt die Autorit\u00e4t einer Website durch externe Signale. Du verstehst Ma\u00dfnahmen, Vorteile und Bedeutung f\u00fcr Rankings.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/media-beats.com\/en\/glossar\/off-page-seo\/","og_locale":"en_GB","og_type":"article","og_title":"Off-Page-SEO einfach erkl\u00e4rt","og_description":"Off-Page-SEO st\u00e4rkt die Autorit\u00e4t einer Website durch externe Signale. Du verstehst Ma\u00dfnahmen, Vorteile und Bedeutung f\u00fcr Rankings.","og_url":"https:\/\/media-beats.com\/en\/glossar\/off-page-seo\/","og_site_name":"Media Beats","article_publisher":"https:\/\/www.facebook.com\/mediabeatsagentur","article_modified_time":"2026-06-16T09:03:13+00:00","twitter_card":"summary_large_image","twitter_site":"@BeatsGmbh","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/media-beats.com\/glossar\/off-page-seo\/","url":"https:\/\/media-beats.com\/glossar\/off-page-seo\/","name":"Off-Page-SEO einfach erkl\u00e4rt","isPartOf":{"@id":"https:\/\/media-beats.com\/#website"},"datePublished":"2025-06-20T09:00:19+00:00","dateModified":"2026-06-16T09:03:13+00:00","description":"Off-Page-SEO st\u00e4rkt die Autorit\u00e4t einer Website durch externe Signale. Du verstehst Ma\u00dfnahmen, Vorteile und Bedeutung f\u00fcr Rankings.","breadcrumb":{"@id":"https:\/\/media-beats.com\/glossar\/off-page-seo\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/media-beats.com\/glossar\/off-page-seo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/media-beats.com\/glossar\/off-page-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/media-beats.com\/"},{"@type":"ListItem","position":2,"name":"Off-Page-SEO"}]},{"@type":"WebSite","@id":"https:\/\/media-beats.com\/#website","url":"https:\/\/media-beats.com\/","name":"Media Beats","description":"","publisher":{"@id":"https:\/\/media-beats.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/media-beats.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/media-beats.com\/#organization","name":"Media Beats","url":"https:\/\/media-beats.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/","url":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","contentUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","width":114,"height":16,"caption":"Media Beats"},"image":{"@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediabeatsagentur","https:\/\/x.com\/BeatsGmbh","https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/","https:\/\/www.instagram.com\/media_beats_gmbh\/","https:\/\/medium.com\/@mediabeats","https:\/\/www.xing.com\/pages\/mediabeatsgmbh"]}]}},"taxonomy_info":{"glossary-cat":[{"value":45,"label":"Branding Glossar"},{"value":46,"label":"E-Commerce Glossar"},{"value":49,"label":"Online Marketing Glossar"},{"value":50,"label":"Performance Marketing Glossar"},{"value":51,"label":"SEA Glossar"},{"value":52,"label":"SEO Glossar"}]},"featured_image_src_large":false,"author_info":{"display_name":"Oriol","author_link":"https:\/\/media-beats.com\/en\/author\/oriol\/"},"comment_info":"","related_terms":"","external_url":"","internal_reference_id":"","_links":{"self":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/11758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":2,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/11758\/revisions"}],"predecessor-version":[{"id":22660,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/11758\/revisions\/22660"}],"wp:attachment":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/media?parent=11758"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=11758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}