{"id":17401,"date":"2025-06-24T09:00:38","date_gmt":"2025-06-24T07:00:38","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&p=11766"},"modified":"2026-06-16T12:44:49","modified_gmt":"2026-06-16T10:44:49","slug":"webinar","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/webinar\/","title":{"rendered":"Webinar"},"content":{"rendered":"

A webinar<\/strong> is a digital event<\/strong> that is held live<\/strong> over the internet<\/strong>. The term is made up of the words \u201cweb\u201d and \u201cseminar\u201d. Participants can take part in presentations<\/strong>, training sessions<\/strong> or lectures<\/strong> from almost anywhere. There are often opportunities for interaction<\/a> through chats, surveys or Q&A sessions. As a result, webinars<\/strong> combine the reach<\/a> of digital media with the advantages of personal exchange<\/strong>.<\/p>\n\n\n\n

What is a Webinar?<\/h2>\n\n\n\n

In a webinar<\/strong>, companies, experts or organizations present content via an online platform<\/strong>. Participants follow the event in real time<\/a> on their computer, tablet or smartphone. Presentations<\/strong>, screen sharing<\/strong> or videos<\/strong> are often used. Many formats also allow questions and discussions during or after the presentation<\/strong>. This creates an interactive learning experience<\/strong>.<\/p>\n\n\n\n

Why are webinars important?<\/h2>\n\n\n\n

Digital events<\/strong> enable the sharing of knowledge without spatial limitations<\/strong>. As a result, companies can reach prospects, customers or employees regardless of location. Especially in the field of online marketing<\/a><\/strong>, they are often used for lead generation<\/a><\/strong>, customer loyalty<\/a><\/strong> and knowledge sharing<\/strong>. At the same time, they offer a cost-efficient alternative to in-person events<\/strong>.<\/p>\n\n\n\n

Typical areas of application<\/h2>\n\n\n\n

Online seminars<\/strong> are used in many fields:<\/p>\n\n\n\n