{"id":17415,"date":"2025-07-11T10:00:08","date_gmt":"2025-07-11T08:00:08","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&#038;p=11959"},"modified":"2026-06-16T18:29:04","modified_gmt":"2026-06-16T16:29:04","slug":"brand-awareness","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/brand-awareness\/","title":{"rendered":"Brand Awareness"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\"><strong>Brand awareness<\/strong> describes the <strong>level of recognition<\/strong> of a <a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>brand<\/strong><\/a> within a specific <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/zielgruppenanalyse\/\" target=\"_blank\" rel=\"noreferrer noopener\">target audience<\/a><\/strong>. It shows how well people recognize a <strong><a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand<\/a><\/strong>, remember it or associate it with specific <a href=\"https:\/\/media-beats.com\/en\/glossar\/produktmarketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">products<\/a> and characteristics. High <strong>brand awareness<\/strong> increases the likelihood that <strong>potential customers<\/strong> will think of the company when making a <strong>purchase decision<\/strong>. That is why <strong>brand awareness<\/strong> is one of the most important goals in <strong><a href=\"https:\/\/media-beats.com\/en\/kuenstliche-intelligenz-agentur\/\" target=\"_blank\" rel=\"noreferrer noopener\">modern marketing<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is brand awareness?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Brand awareness<\/strong> measures how <strong>present<\/strong> a <a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>brand<\/strong><\/a> is in the <strong>mind<\/strong> of the <a href=\"https:\/\/media-beats.com\/en\/barrierefreies-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">target audience<\/a>. A distinction is made between <strong>aided<\/strong> and <strong>unaided awareness<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">In the case of aided awareness <strong>, people <\/strong>recognize<\/strong> a <strong>brand<\/strong> when it is <strong>mentioned<\/strong>.<\/li>\n\n\n\n<li class=\"translation-block\">With <strong>unaided awareness<\/strong>, they independently <strong>remember<\/strong> the <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/brand-logo-und-brand-name\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand<\/a><\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">This makes it possible to assess <strong>how strongly<\/strong> a <strong><a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand<\/a><\/strong> is anchored in the market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is brand awareness important?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">People often choose <strong><a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">brands<\/a><\/strong> they already know or <a href=\"https:\/\/media-beats.com\/en\/vertrauensaufbau-digitales-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">trust<\/a>. A <strong>high level of awareness<\/strong> can therefore create a decisive <strong>competitive advantage<\/strong>. Especially in the field of <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">branding<\/a><\/strong>, it forms the foundation for <strong><a href=\"https:\/\/media-beats.com\/en\/vertrauensaufbau-digitales-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">trust<\/a><\/strong>, <strong>recognition<\/strong> and <a href=\"https:\/\/media-beats.com\/en\/glossar\/kundenbindung\/\" target=\"_self\"><strong>long-term customer relationships<\/strong><\/a>. In addition, a strong <strong>brand presence<\/strong> supports many other marketing measures.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can brand awareness be increased?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Companies use various measures to increase their <a href=\"https:\/\/media-beats.com\/en\/glossar\/sichtbarkeit\/\" target=\"_blank\" rel=\"noreferrer noopener\">visibility<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/media-beats.com\/en\/glossar\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/media-beats.com\/en\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search engine optimization<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/media-beats.com\/en\/social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/media-beats.com\/en\/sea\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online Advertising<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/media-beats.com\/en\/glossar\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influencer Partnerships<\/a><\/li>\n\n\n\n<li class=\"translation-block\"><a href=\"https:\/\/media-beats.com\/en\/glossar\/online-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR<\/a> and media relations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">The more often relevant <a href=\"https:\/\/media-beats.com\/en\/glossar\/zielgruppenanalyse\/\" target=\"_blank\" rel=\"noreferrer noopener\">target audiences<\/a> come into <strong>contact<\/strong> with a <a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>brand<\/strong><\/a>, the <strong>more strongly it becomes embedded<\/strong> in their memory.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of High Brand Awareness<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">A <strong>strong presence<\/strong> in the market offers numerous <strong>advantages<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Higher <a href=\"https:\/\/media-beats.com\/en\/vertrauensaufbau-digitales-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">trust<\/a> among potential customers<\/li>\n\n\n\n<li>Improved Recognition<\/li>\n\n\n\n<li class=\"translation-block\">More attention for <a href=\"https:\/\/media-beats.com\/en\/glossar\/produktmarketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">products<\/a> and services<\/li>\n\n\n\n<li class=\"translation-block\">Support for <a href=\"https:\/\/media-beats.com\/en\/glossar\/leadgenerierung\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer acquisition<\/a><\/li>\n\n\n\n<li class=\"translation-block\">Stronger <a href=\"https:\/\/media-beats.com\/en\/glossar\/ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">competitive position<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">This enables companies to make their <strong>marketing activities more effective<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategic Classification<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Brand awareness<\/strong> alone does not guarantee sales. Nevertheless, it often forms the foundation for later <strong>purchase decisions<\/strong>. That is why companies should not only build <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_blank\" rel=\"noreferrer noopener\">reach<\/a><\/strong>, but also strengthen <strong>trust<\/strong> and <strong>credibility<\/strong> at the same time. <strong>Consistent brand communication<\/strong> across all channels plays a central role in this. This creates a <strong>positive brand image<\/strong> in the long term.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Brand awareness<\/strong> describes how <strong>well-known<\/strong> and <strong>present<\/strong> a <a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>brand<\/strong><\/a> is in the minds of the <a href=\"https:\/\/media-beats.com\/en\/glossar\/zielgruppenanalyse\/\" target=\"_blank\" rel=\"noreferrer noopener\">target audience<\/a>. High <strong>brand awareness<\/strong> improves <strong>recognition<\/strong> and supports the development of <a href=\"https:\/\/media-beats.com\/en\/vertrauensaufbau-digitales-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">trust<\/a>. Those who continuously communicate relevant content and a clear <strong>brand message<\/strong> strengthen their <a href=\"https:\/\/media-beats.com\/en\/glossar\/ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">position<\/a> in the competition over the long term. As a result, <strong>brand awareness<\/strong> remains an important success factor in <a href=\"https:\/\/media-beats.com\/en\/online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is brand awareness, explained simply?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong>Brand awareness<\/strong> refers to the <strong>level of recognition of a <a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand<\/a><\/strong> and shows how well it is recognized or remembered by a <a href=\"https:\/\/media-beats.com\/en\/glossar\/zielgruppenanalyse\/\" target=\"_blank\" rel=\"noreferrer noopener\">target audience<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is brand awareness important?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">It increases <strong>brand recognition<\/strong>, builds <strong>trust<\/strong>, and supports future <strong>purchasing decisions<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can you increase brand awareness?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Companies use measures such as <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing<\/a><\/strong>, <strong><a href=\"https:\/\/media-beats.com\/en\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a><\/strong>, <strong><a href=\"https:\/\/media-beats.com\/en\/social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a><\/strong>, <strong><a href=\"https:\/\/media-beats.com\/en\/sea\/\" target=\"_blank\" rel=\"noreferrer noopener\">advertising<\/a><\/strong> and <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/online-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PR measures<\/a><\/strong>.<\/p>\n\n\n\n<script type=\"application\/ld+json\"> { \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [ { \"@type\": \"Question\", \"name\": \"Was ist Brand Awareness einfach erkl\u00e4rt?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Brand Awareness bezeichnet den Bekanntheitsgrad einer Marke und zeigt, wie gut sie von einer Zielgruppe erkannt oder erinnert wird.\" } }, { \"@type\": \"Question\", \"name\": \"Warum ist Brand Awareness wichtig?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Sie erh\u00f6ht die Wiedererkennung, st\u00e4rkt das Vertrauen und unterst\u00fctzt sp\u00e4tere Kaufentscheidungen.\" } }, { \"@type\": \"Question\", \"name\": \"Wie kann man Brand Awareness steigern?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Unternehmen nutzen daf\u00fcr unter anderem Content Marketing, SEO, Social Media, Werbung und PR-Ma\u00dfnahmen.\" } } ] } <\/script>","protected":false},"excerpt":{"rendered":"<p>Brand Awareness (Markenbekanntheit) beschreibt den Bekanntheitsgrad einer Marke innerhalb einer bestimmten Zielgruppe. Sie zeigt, wie gut Menschen eine Marke erkennen, sich an sie erinnern oder sie mit bestimmten Produkten und Eigenschaften verbinden. Eine hohe Markenbekanntheit erh\u00f6ht die Wahrscheinlichkeit, dass potenzielle Kunden bei einer Kaufentscheidung an das Unternehmen denken. Deshalb z\u00e4hlt Brand Awareness zu den wichtigsten&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[45,46,47,187,49,50,51,52,53,274,55],"class_list":["post-17415","glossary","type-glossary","status-publish","hentry","glossary-cat-branding-glossar","glossary-cat-e-commerce-glossar","glossary-cat-e-mail-markerting-glossar","glossary-cat-kuenstliche-intelligenz-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-sea-glossar","glossary-cat-seo-glossar","glossary-cat-social-media-marketing-glossar","glossary-cat-videomarketing-glossar","glossary-cat-webdesign-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Awareness einfach erkl\u00e4rt<\/title>\n<meta name=\"description\" content=\"Brand Awareness beschreibt die Bekanntheit einer Marke. Du lernst Bedeutung, Vorteile und Strategien zur Steigerung der Markenbekanntheit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/brand-awareness\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Awareness einfach erkl\u00e4rt\" \/>\n<meta property=\"og:description\" content=\"Brand Awareness beschreibt die Bekanntheit einer Marke. Du lernst Bedeutung, Vorteile und Strategien zur Steigerung der Markenbekanntheit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media-beats.com\/en\/glossar\/brand-awareness\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Beats\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediabeatsagentur\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T16:29:04+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media-beats.com\/glossar\/brand-awareness\/\",\"url\":\"https:\/\/media-beats.com\/glossar\/brand-awareness\/\",\"name\":\"Brand Awareness einfach erkl\u00e4rt\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/#website\"},\"datePublished\":\"2025-07-11T08:00:08+00:00\",\"dateModified\":\"2026-06-16T16:29:04+00:00\",\"description\":\"Brand Awareness beschreibt die Bekanntheit einer Marke. Du lernst Bedeutung, Vorteile und Strategien zur Steigerung der Markenbekanntheit.\",\"breadcrumb\":{\"@id\":\"https:\/\/media-beats.com\/glossar\/brand-awareness\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/media-beats.com\/glossar\/brand-awareness\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/media-beats.com\/glossar\/brand-awareness\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/media-beats.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Awareness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/media-beats.com\/#website\",\"url\":\"https:\/\/media-beats.com\/\",\"name\":\"Media Beats\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/media-beats.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/media-beats.com\/#organization\",\"name\":\"Media Beats\",\"url\":\"https:\/\/media-beats.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"contentUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"width\":114,\"height\":16,\"caption\":\"Media Beats\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediabeatsagentur\",\"https:\/\/x.com\/BeatsGmbh\",\"https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/\",\"https:\/\/www.instagram.com\/media_beats_gmbh\/\",\"https:\/\/medium.com\/@mediabeats\",\"https:\/\/www.xing.com\/pages\/mediabeatsgmbh\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Awareness einfach erkl\u00e4rt","description":"Brand Awareness beschreibt die Bekanntheit einer Marke. Du lernst Bedeutung, Vorteile und Strategien zur Steigerung der Markenbekanntheit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/media-beats.com\/en\/glossar\/brand-awareness\/","og_locale":"en_GB","og_type":"article","og_title":"Brand Awareness einfach erkl\u00e4rt","og_description":"Brand Awareness beschreibt die Bekanntheit einer Marke. Du lernst Bedeutung, Vorteile und Strategien zur Steigerung der Markenbekanntheit.","og_url":"https:\/\/media-beats.com\/en\/glossar\/brand-awareness\/","og_site_name":"Media Beats","article_publisher":"https:\/\/www.facebook.com\/mediabeatsagentur","article_modified_time":"2026-06-16T16:29:04+00:00","twitter_card":"summary_large_image","twitter_site":"@BeatsGmbh","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/media-beats.com\/glossar\/brand-awareness\/","url":"https:\/\/media-beats.com\/glossar\/brand-awareness\/","name":"Brand Awareness einfach erkl\u00e4rt","isPartOf":{"@id":"https:\/\/media-beats.com\/#website"},"datePublished":"2025-07-11T08:00:08+00:00","dateModified":"2026-06-16T16:29:04+00:00","description":"Brand Awareness beschreibt die Bekanntheit einer Marke. Du lernst Bedeutung, Vorteile und Strategien zur Steigerung der Markenbekanntheit.","breadcrumb":{"@id":"https:\/\/media-beats.com\/glossar\/brand-awareness\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/media-beats.com\/glossar\/brand-awareness\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/media-beats.com\/glossar\/brand-awareness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/media-beats.com\/"},{"@type":"ListItem","position":2,"name":"Brand Awareness"}]},{"@type":"WebSite","@id":"https:\/\/media-beats.com\/#website","url":"https:\/\/media-beats.com\/","name":"Media Beats","description":"","publisher":{"@id":"https:\/\/media-beats.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/media-beats.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/media-beats.com\/#organization","name":"Media Beats","url":"https:\/\/media-beats.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/","url":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","contentUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","width":114,"height":16,"caption":"Media Beats"},"image":{"@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediabeatsagentur","https:\/\/x.com\/BeatsGmbh","https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/","https:\/\/www.instagram.com\/media_beats_gmbh\/","https:\/\/medium.com\/@mediabeats","https:\/\/www.xing.com\/pages\/mediabeatsgmbh"]}]}},"taxonomy_info":{"glossary-cat":[{"value":45,"label":"Branding Glossar"},{"value":46,"label":"E-Commerce Glossar"},{"value":47,"label":"E-Mail Marketing Glossar"},{"value":187,"label":"K\u00fcnstliche Intelligenz Glossar"},{"value":49,"label":"Online Marketing Glossar"},{"value":50,"label":"Performance Marketing Glossar"},{"value":51,"label":"SEA Glossar"},{"value":52,"label":"SEO Glossar"},{"value":53,"label":"Social Media Marketing Glossar"},{"value":274,"label":"Videomarketing Glossar"},{"value":55,"label":"Webdesign Glossar"}]},"featured_image_src_large":false,"author_info":{"display_name":"Oriol","author_link":"https:\/\/media-beats.com\/en\/author\/oriol\/"},"comment_info":"","related_terms":"Markenbekanntheit","external_url":"","internal_reference_id":"","_links":{"self":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/17415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":7,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/17415\/revisions"}],"predecessor-version":[{"id":22813,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/17415\/revisions\/22813"}],"wp:attachment":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/media?parent=17415"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=17415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}