{"id":17422,"date":"2025-07-21T16:05:44","date_gmt":"2025-07-21T14:05:44","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&amp;p=12035"},"modified":"2025-07-21T16:05:44","modified_gmt":"2025-07-21T14:05:44","slug":"pay-per-install-ppi","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/pay-per-install-ppi\/","title":{"rendered":"Pay-per-Install (PPI)"},"content":{"rendered":"<p data-start=\"29\" data-end=\"390\"><strong data-start=\"29\" data-end=\"54\">Pay-per-Install (PPI)<\/strong> ist ein <a href=\"https:\/\/media-beats.com\/en\/online-marketing\/\" target=\"_blank\" rel=\"noopener\">Online-Marketing<\/a>-Modell, bei dem Werbetreibende nur dann bezahlen, wenn <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noopener\">Nutzer<\/a> eine <a href=\"https:\/\/media-beats.com\/en\/app-design-and-development\/\" target=\"_blank\" rel=\"noopener\">App<\/a> or <a href=\"https:\/\/media-beats.com\/en\/glossar\/e-mail-marketing-software\/\" target=\"_blank\" rel=\"noopener\">Software<\/a> tats\u00e4chlich herunterladen und installieren. Dieses Modell wird vor allem im Bereich von mobilen Apps und Software-Distribution eingesetzt und stellt sicher, dass Werbekosten direkt an messbare Nutzeraktionen gekoppelt sind.<\/p>\n<p data-start=\"392\" data-end=\"725\">Im Gegensatz zu Modellen wie <a href=\"https:\/\/media-beats.com\/en\/glossar\/cpc-cost-per-click\/\" target=\"_blank\" rel=\"noopener\">Cost per click (CPC)<\/a>, bei denen f\u00fcr jeden Klick gezahlt wird, oder <a href=\"https:\/\/media-beats.com\/en\/glossar\/pay-per-impression-ppi\/\" target=\"_blank\" rel=\"noopener\">Cost-per-Impression (CPM)<\/a>, das auf Sichtkontakten basiert, liegt beim <strong>PPI<\/strong> der Fokus auf der <strong data-start=\"580\" data-end=\"627\">Effektivit\u00e4t und Qualit\u00e4t der Nutzerakquise<\/strong>. Werbetreibende zahlen also nur f\u00fcr tats\u00e4chliche Installationen und vermeiden so Streuverluste.<\/p>\n<p data-start=\"727\" data-end=\"945\">Ein Beispiel: Ein Spieleentwickler schaltet <a href=\"https:\/\/media-beats.com\/en\/sea\/\" target=\"_blank\" rel=\"noopener\">Online-Anzeigen<\/a>, die Nutzer zur Installation seines neuen Mobile <a href=\"https:\/\/media-beats.com\/en\/in-game-advertising-future-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Games<\/a> animieren. Die Abrechnung erfolgt erst, wenn die App erfolgreich heruntergeladen und gestartet wurde.<\/p>\n<p data-start=\"947\" data-end=\"1215\">Der <strong>Vorteil von Pay-per-Install<\/strong> liegt in der <strong data-start=\"992\" data-end=\"1043\">hohen Kosteneffizienz und klaren Erfolgsmessung<\/strong>. Durch das gezielte Bezahlen f\u00fcr abgeschlossene Installationen k\u00f6nnen Unternehmen ihr <a href=\"https:\/\/media-beats.com\/en\/google-ads-success-small-budgets\/\" target=\"_blank\" rel=\"noopener\">Marketingbudget<\/a> optimal steuern und die <a href=\"https:\/\/media-beats.com\/en\/performance-marketing\/\" target=\"_blank\" rel=\"noopener\">Performance<\/a> ihrer Kampagnen genau bewerten.<\/p>\n<p data-start=\"1217\" data-end=\"1479\" data-is-last-node=\"\" data-is-only-node=\"\">F\u00fcr <a href=\"https:\/\/media-beats.com\/en\/app-design-and-development\/\" target=\"_blank\" rel=\"noopener\">App-Anbieter<\/a> und Softwarehersteller ist <strong>PPI<\/strong> eine bew\u00e4hrte Methode, um schnell und effektiv qualifizierte <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noopener\">Nutzer<\/a> zu gewinnen. In Kombination mit gezieltem <a href=\"https:\/\/media-beats.com\/en\/glossar\/en-targeting\/\" target=\"_blank\" rel=\"noopener\">Targeting<\/a> und ansprechenden <a href=\"https:\/\/media-beats.com\/en\/glossar\/creative\/\" target=\"_blank\" rel=\"noopener\">Creatives<\/a> lassen sich so <a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_blank\" rel=\"noopener\">Reach<\/a> und Downloadzahlen signifikant steigern.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pay-per-Install (PPI) ist ein Online-Marketing-Modell, bei dem Werbetreibende nur dann bezahlen, wenn Nutzer eine App oder Software tats\u00e4chlich herunterladen und installieren. Dieses Modell wird vor allem im Bereich von mobilen Apps und Software-Distribution eingesetzt und stellt sicher, dass Werbekosten direkt an messbare Nutzeraktionen gekoppelt sind. Im Gegensatz zu Modellen wie Cost-per-Click (CPC), bei denen f\u00fcr&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[46,47,187,49,50,51,52,53,186,55,56],"class_list":["post-17422","glossary","type-glossary","status-publish","hentry","glossary-cat-e-commerce-glossar","glossary-cat-e-mail-markerting-glossar","glossary-cat-kuenstliche-intelligenz-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-sea-glossar","glossary-cat-seo-glossar","glossary-cat-social-media-marketing-glossar","glossary-cat-technologien-im-online-marketing-glossar","glossary-cat-webdesign-glossar","glossary-cat-webentwicklung-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pay-per-Install (PPI) - Media Beats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/pay-per-install-ppi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pay-per-Install (PPI) - Media Beats\" \/>\n<meta property=\"og:description\" content=\"Pay-per-Install (PPI) ist ein Online-Marketing-Modell, bei dem Werbetreibende nur dann bezahlen, wenn Nutzer eine App oder Software tats\u00e4chlich herunterladen und installieren. 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