{"id":17433,"date":"2025-09-05T10:00:41","date_gmt":"2025-09-05T08:00:41","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&amp;p=12088"},"modified":"2025-09-05T10:00:41","modified_gmt":"2025-09-05T08:00:41","slug":"shoppable-pin","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/shoppable-pin\/","title":{"rendered":"Shoppable Pin"},"content":{"rendered":"<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-68ac71ca-7170-8332-b024-69e3a7c02ec1-1\" data-testid=\"conversation-turn-27\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1d771f11-033f-4a9b-9561-b5b7e2ecccfd\" data-message-model-slug=\"gpt-5-instant\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\">\n<p data-start=\"21\" data-end=\"264\">Ein <strong>Shoppable Pin<\/strong> ist ein spezielles Format auf <a href=\"https:\/\/media-beats.com\/en\/glossar\/pinterest-ads\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a>, das es <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noopener\">Nutzern<\/a> erm\u00f6glicht, Produkte direkt aus einem <strong>Pin<\/strong> heraus zu kaufen. Statt nur Inspiration zu liefern, verkn\u00fcpfen <strong>Shoppable Pins<\/strong> visuelle Inhalte mit einer direkten Kaufoption.<\/p>\n<p data-start=\"266\" data-end=\"493\">Im Gegensatz zu herk\u00f6mmlichen Pins enthalten <strong>Shoppable Pins<\/strong> zus\u00e4tzliche Produktinformationen wie Preis, Verf\u00fcgbarkeit und <a href=\"https:\/\/media-beats.com\/en\/glossar\/backlinks\/\" target=\"_blank\" rel=\"noopener\">Link<\/a> zum <a href=\"https:\/\/media-beats.com\/en\/online-shop-werbung\/\" target=\"_blank\" rel=\"noopener\">Online-Shop<\/a>. Dadurch wird der Weg vom Entdecken eines Produkts bis zum Kauf deutlich verk\u00fcrzt.<\/p>\n<p data-start=\"495\" data-end=\"688\">Ein Beispiel: Eine Interior-Marke pr\u00e4sentiert ein Wohnzimmer-Design auf <strong>Pinterest<\/strong>. Klickt ein Nutzer auf die Couch im Bild, sieht er sofort den Preis und kann das M\u00f6belst\u00fcck direkt bestellen.<\/p>\n<p data-start=\"690\" data-end=\"910\">Der Vorteil von <strong>Shoppable Pins<\/strong> liegt in der Kombination aus Inspiration und <a href=\"https:\/\/media-beats.com\/en\/glossar\/e-commerce\/\" target=\"_blank\" rel=\"noopener\">Commerce<\/a>. Nutzer entdecken Produkte im Kontext ansprechender Bilder, w\u00e4hrend Unternehmen ihre <a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_blank\" rel=\"noopener\">Reach<\/a> in einem kaufaffinen Umfeld steigern.<\/p>\n<p data-start=\"912\" data-end=\"1140\" data-is-last-node=\"\" data-is-only-node=\"\">F\u00fcr <a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noopener\">Marken<\/a> und <a href=\"https:\/\/media-beats.com\/en\/glossar\/tiktok-shop\/\" target=\"_blank\" rel=\"noopener\">online stores<\/a> ist dieses Format eine effiziente M\u00f6glichkeit, <a href=\"https:\/\/media-beats.com\/en\/glossar\/social-commerce\/\" target=\"_blank\" rel=\"noopener\">Social Commerce<\/a> zu betreiben. Mit <strong>Shoppable Pins<\/strong> lassen sich visuelle Inhalte in direkte Ums\u00e4tze verwandeln und die <a href=\"https:\/\/media-beats.com\/en\/glossar\/customer-journey\/\" target=\"_blank\" rel=\"noopener\">Customer journey<\/a> nahtlos verk\u00fcrzen.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>Ein Shoppable Pin ist ein spezielles Format auf Pinterest, das es Nutzern erm\u00f6glicht, Produkte direkt aus einem Pin heraus zu kaufen. Statt nur Inspiration zu liefern, verkn\u00fcpfen Shoppable Pins visuelle Inhalte mit einer direkten Kaufoption. Im Gegensatz zu herk\u00f6mmlichen Pins enthalten Shoppable Pins zus\u00e4tzliche Produktinformationen wie Preis, Verf\u00fcgbarkeit und Link zum Online-Shop. Dadurch wird der&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[45,46,47,187,49,50,51,52,53,186,55,56],"class_list":["post-17433","glossary","type-glossary","status-publish","hentry","glossary-cat-branding-glossar","glossary-cat-e-commerce-glossar","glossary-cat-e-mail-markerting-glossar","glossary-cat-kuenstliche-intelligenz-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-sea-glossar","glossary-cat-seo-glossar","glossary-cat-social-media-marketing-glossar","glossary-cat-technologien-im-online-marketing-glossar","glossary-cat-webdesign-glossar","glossary-cat-webentwicklung-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shoppable Pin - Media Beats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/shoppable-pin\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shoppable Pin - Media Beats\" \/>\n<meta property=\"og:description\" content=\"Ein Shoppable Pin ist ein spezielles Format auf Pinterest, das es Nutzern erm\u00f6glicht, Produkte direkt aus einem Pin heraus zu kaufen. 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