{"id":17445,"date":"2025-09-13T13:00:58","date_gmt":"2025-09-13T11:00:58","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&amp;p=12298"},"modified":"2025-09-13T13:00:58","modified_gmt":"2025-09-13T11:00:58","slug":"dofollow-links","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/dofollow-links\/","title":{"rendered":"Dofollow-Links"},"content":{"rendered":"<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-68ac71ca-7170-8332-b024-69e3a7c02ec1-0\" data-testid=\"conversation-turn-35\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-sm:[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d32a97a8-0ddd-4126-8d2a-0258a2b5f8a1\" data-message-model-slug=\"gpt-5-instant\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\">\n<p data-start=\"22\" data-end=\"276\"><strong>Dofollow-Links<\/strong> sind <strong>Hyperlinks<\/strong>, die von Suchmaschinen wie Google vollst\u00e4ndig verfolgt und in die Bewertung einer <a href=\"https:\/\/media-beats.com\/en\/website\/\" target=\"_blank\" rel=\"noopener\">Website<\/a> einbezogen werden. Sie \u00fcbertragen sogenannten <em data-start=\"189\" data-end=\"200\">Linkjuice<\/em> und tragen damit direkt zur <a href=\"https:\/\/media-beats.com\/en\/ai-and-seo-new-rules-visibility-success\/\" target=\"_blank\" rel=\"noopener\">Visibility<\/a> und zum <a href=\"https:\/\/media-beats.com\/en\/auswirkungen-chatgpt-google-suchergebnisse-website-rankings\/\" target=\"_blank\" rel=\"noopener\">Ranking<\/a> einer Seite bei.<\/p>\n<p data-start=\"278\" data-end=\"511\">Im Unterschied zu <strong data-start=\"296\" data-end=\"314\">Nofollow-Links<\/strong>, die keinen <a href=\"https:\/\/media-beats.com\/en\/glossar\/search-engine-optimization-seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>-Wert weitergeben, haben <strong>Dofollow-Verlinkungen<\/strong> einen hohen Einfluss auf die <a href=\"https:\/\/media-beats.com\/en\/glossar\/domain-authority-da\/\" target=\"_blank\" rel=\"noopener\">Autorit\u00e4t<\/a> und Relevanz einer <a href=\"https:\/\/media-beats.com\/en\/glossar\/domain\/\" target=\"_blank\" rel=\"noopener\">Domain<\/a>. Deshalb gelten sie im Bereich <a href=\"https:\/\/media-beats.com\/en\/linkbuilding-online-marketing\/\" target=\"_blank\" rel=\"noopener\">Linkbuilding<\/a> als besonders wertvoll.<\/p>\n<p data-start=\"513\" data-end=\"789\">Ein Beispiel: Ein Fachmagazin verlinkt in einem Artikel auf die <a href=\"https:\/\/media-beats.com\/en\/webdesign\/\" target=\"_blank\" rel=\"noopener\">Website<\/a> eines Softwareunternehmens. Da der <a href=\"https:\/\/media-beats.com\/en\/glossar\/backlinks\/\" target=\"_blank\" rel=\"noopener\">Link<\/a> als <strong>Dofollow<\/strong> gesetzt ist, profitiert das Unternehmen nicht nur von zus\u00e4tzlichem <a href=\"https:\/\/media-beats.com\/en\/glossar\/referral-marketing\/\" target=\"_blank\" rel=\"noopener\">Referral-Traffic<\/a>, sondern auch von einem positiven Effekt auf sein <strong>Google-Ranking<\/strong>.<\/p>\n<p data-start=\"791\" data-end=\"1087\">Der <strong>Vorteil von Dofollow-Links<\/strong> liegt in ihrer doppelten Wirkung: Sie bringen qualifizierte Besucher und st\u00e4rken gleichzeitig die <a href=\"https:\/\/media-beats.com\/en\/performance-marketing\/\" target=\"_blank\" rel=\"noopener\">SEO-Performance<\/a>. Allerdings ist Qualit\u00e4t entscheidend \u2013 <strong>Links<\/strong> von seri\u00f6sen, thematisch passenden Seiten sind deutlich wertvoller als solche von irrelevanten Quellen.<\/p>\n<p data-start=\"1089\" data-end=\"1284\" data-is-last-node=\"\" data-is-only-node=\"\">F\u00fcr <a href=\"https:\/\/media-beats.com\/en\/seo\/\" target=\"_blank\" rel=\"noopener\">nachhaltige SEO-Strategien<\/a> sind <strong>Dofollow-Links<\/strong> ein zentrales Element. Sie helfen, <strong>Autorit\u00e4t<\/strong> aufzubauen, <strong>Rankings<\/strong> zu verbessern und die <strong>Visibility<\/strong> in <a href=\"https:\/\/media-beats.com\/en\/modern-optimization-strategies-online-marketing\/\" target=\"_blank\" rel=\"noopener\">Suchmaschinen<\/a> langfristig zu steigern.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Dofollow-Links sind Hyperlinks, die von Suchmaschinen wie Google vollst\u00e4ndig verfolgt und in die Bewertung einer Website einbezogen werden. Sie \u00fcbertragen sogenannten Linkjuice und tragen damit direkt zur Sichtbarkeit und zum Ranking einer Seite bei. Im Unterschied zu Nofollow-Links, die keinen SEO-Wert weitergeben, haben Dofollow-Verlinkungen einen hohen Einfluss auf die Autorit\u00e4t und Relevanz einer Domain. Deshalb&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[45,46,49,50,52,186,55,56],"class_list":["post-17445","glossary","type-glossary","status-publish","hentry","glossary-cat-branding-glossar","glossary-cat-e-commerce-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-seo-glossar","glossary-cat-technologien-im-online-marketing-glossar","glossary-cat-webdesign-glossar","glossary-cat-webentwicklung-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dofollow-Links - Media Beats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/dofollow-links\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dofollow-Links - Media Beats\" \/>\n<meta property=\"og:description\" content=\"Dofollow-Links sind Hyperlinks, die von Suchmaschinen wie Google vollst\u00e4ndig verfolgt und in die Bewertung einer Website einbezogen werden. Sie \u00fcbertragen sogenannten Linkjuice und tragen damit direkt zur Sichtbarkeit und zum Ranking einer Seite bei. Im Unterschied zu Nofollow-Links, die keinen SEO-Wert weitergeben, haben Dofollow-Verlinkungen einen hohen Einfluss auf die Autorit\u00e4t und Relevanz einer Domain. Deshalb...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media-beats.com\/en\/glossar\/dofollow-links\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Beats\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediabeatsagentur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media-beats.com\/glossar\/dofollow-links\/\",\"url\":\"https:\/\/media-beats.com\/glossar\/dofollow-links\/\",\"name\":\"Dofollow-Links - Media Beats\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/#website\"},\"datePublished\":\"2025-09-13T11:00:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/media-beats.com\/glossar\/dofollow-links\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/media-beats.com\/glossar\/dofollow-links\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/media-beats.com\/glossar\/dofollow-links\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/media-beats.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dofollow-Links\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/media-beats.com\/#website\",\"url\":\"https:\/\/media-beats.com\/\",\"name\":\"Media Beats\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/media-beats.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/media-beats.com\/#organization\",\"name\":\"Media Beats\",\"url\":\"https:\/\/media-beats.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"contentUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"width\":114,\"height\":16,\"caption\":\"Media Beats\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediabeatsagentur\",\"https:\/\/x.com\/BeatsGmbh\",\"https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/\",\"https:\/\/www.instagram.com\/media_beats_gmbh\/\",\"https:\/\/medium.com\/@mediabeats\",\"https:\/\/www.xing.com\/pages\/mediabeatsgmbh\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dofollow-Links - Media Beats","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/media-beats.com\/en\/glossar\/dofollow-links\/","og_locale":"en_GB","og_type":"article","og_title":"Dofollow-Links - Media Beats","og_description":"Dofollow-Links sind Hyperlinks, die von Suchmaschinen wie Google vollst\u00e4ndig verfolgt und in die Bewertung einer Website einbezogen werden. Sie \u00fcbertragen sogenannten Linkjuice und tragen damit direkt zur Sichtbarkeit und zum Ranking einer Seite bei. Im Unterschied zu Nofollow-Links, die keinen SEO-Wert weitergeben, haben Dofollow-Verlinkungen einen hohen Einfluss auf die Autorit\u00e4t und Relevanz einer Domain. Deshalb...","og_url":"https:\/\/media-beats.com\/en\/glossar\/dofollow-links\/","og_site_name":"Media Beats","article_publisher":"https:\/\/www.facebook.com\/mediabeatsagentur","twitter_card":"summary_large_image","twitter_site":"@BeatsGmbh","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/media-beats.com\/glossar\/dofollow-links\/","url":"https:\/\/media-beats.com\/glossar\/dofollow-links\/","name":"Dofollow-Links - Media Beats","isPartOf":{"@id":"https:\/\/media-beats.com\/#website"},"datePublished":"2025-09-13T11:00:58+00:00","breadcrumb":{"@id":"https:\/\/media-beats.com\/glossar\/dofollow-links\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/media-beats.com\/glossar\/dofollow-links\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/media-beats.com\/glossar\/dofollow-links\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/media-beats.com\/"},{"@type":"ListItem","position":2,"name":"Dofollow-Links"}]},{"@type":"WebSite","@id":"https:\/\/media-beats.com\/#website","url":"https:\/\/media-beats.com\/","name":"Media Beats","description":"","publisher":{"@id":"https:\/\/media-beats.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/media-beats.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/media-beats.com\/#organization","name":"Media Beats","url":"https:\/\/media-beats.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/","url":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","contentUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","width":114,"height":16,"caption":"Media Beats"},"image":{"@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediabeatsagentur","https:\/\/x.com\/BeatsGmbh","https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/","https:\/\/www.instagram.com\/media_beats_gmbh\/","https:\/\/medium.com\/@mediabeats","https:\/\/www.xing.com\/pages\/mediabeatsgmbh"]}]}},"taxonomy_info":{"glossary-cat":[{"value":45,"label":"Branding Glossar"},{"value":46,"label":"E-Commerce Glossar"},{"value":49,"label":"Online Marketing Glossar"},{"value":50,"label":"Performance Marketing Glossar"},{"value":52,"label":"SEO Glossar"},{"value":186,"label":"Technologien Glossar"},{"value":55,"label":"Webdesign Glossar"},{"value":56,"label":"Webentwicklung Glossar"}]},"featured_image_src_large":false,"author_info":{"display_name":"admin_bigus","author_link":"https:\/\/media-beats.com\/en\/author\/admin_bigus\/"},"comment_info":"","related_terms":"","external_url":"","internal_reference_id":"","_links":{"self":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/17445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/17445\/revisions"}],"wp:attachment":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/media?parent=17445"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=17445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}