{"id":17446,"date":"2025-09-14T10:00:53","date_gmt":"2025-09-14T08:00:53","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&amp;p=12307"},"modified":"2025-09-14T10:00:53","modified_gmt":"2025-09-14T08:00:53","slug":"branded-search","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/branded-search\/","title":{"rendered":"Branded-Search"},"content":{"rendered":"<p data-start=\"22\" data-end=\"266\"><strong>Branded-Search<\/strong> bezeichnet Suchanfragen in Suchmaschinen, die den Markennamen oder eine direkte Markenbezeichnung enthalten. <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noopener\">Nutzer<\/a>, die einen solchen Begriff eingeben, kennen die <a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noopener\">Marke<\/a> bereits und suchen gezielt nach ihr oder ihren Produkten.<\/p>\n<p data-start=\"268\" data-end=\"518\">Im Unterschied zu generischen Suchanfragen (\u201eSneaker kaufen\u201c) zeigen Branded-Search-<a href=\"https:\/\/media-beats.com\/en\/glossar\/query\/\" target=\"_blank\" rel=\"noopener\">Queries<\/a> eine klare Markenpr\u00e4ferenz (\u201eNike Air Max kaufen\u201c). Sie deuten auf eine h\u00f6here Kaufbereitschaft hin und gelten daher als besonders wertvoll f\u00fcr Unternehmen.<\/p>\n<p data-start=\"520\" data-end=\"786\">Ein Beispiel: Gibt ein <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noopener\">Nutzer<\/a> \u201eMedia Beats Online Marketing\u201c bei Google ein, signalisiert er damit ein konkretes Interesse an den Leistungen dieser <a href=\"https:\/\/media-beats.com\/en\/glossar\/full-service-agency\/\" target=\"_blank\" rel=\"noopener\">Agentur<\/a>. Die Wahrscheinlichkeit einer <strong>Conversion<\/strong> ist in diesem Fall deutlich h\u00f6her als bei allgemeinen Suchanfragen.<\/p>\n<p data-start=\"788\" data-end=\"993\">Der <strong>Vorteil von Branded-Search<\/strong> liegt in der starken <a href=\"https:\/\/media-beats.com\/en\/glossar\/konversionsrate\/\" target=\"_blank\" rel=\"noopener\">Conversion-Rate<\/a> und im Vertrauensvorschuss. Marken profitieren, weil potenzielle Kunden bereits \u00fcberzeugt sind und nur noch den direkten Zugang suchen.<\/p>\n<p data-start=\"995\" data-end=\"1237\" data-is-last-node=\"\" data-is-only-node=\"\">F\u00fcr <a href=\"https:\/\/media-beats.com\/en\/modern-optimization-strategies-online-marketing\/\" target=\"_blank\" rel=\"noopener\">Suchmaschinenmarketing<\/a> ist <strong>Branded-Search<\/strong> ein unverzichtbarer Faktor. Unternehmen sollten ihre Markenbegriffe aktiv sch\u00fctzen, gezielt in <a href=\"https:\/\/media-beats.com\/en\/glossar\/google-ads\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a> einbinden und die <a href=\"https:\/\/media-beats.com\/en\/glossar\/organic-traffic\/\" target=\"_blank\" rel=\"noopener\">organische<\/a> Sichtbarkeit optimieren, um Wettbewerbsvorteile zu sichern.<\/p>","protected":false},"excerpt":{"rendered":"<p>Branded-Search bezeichnet Suchanfragen in Suchmaschinen, die den Markennamen oder eine direkte Markenbezeichnung enthalten. Nutzer, die einen solchen Begriff eingeben, kennen die Marke bereits und suchen gezielt nach ihr oder ihren Produkten. Im Unterschied zu generischen Suchanfragen (\u201eSneaker kaufen\u201c) zeigen Branded-Search-Queries eine klare Markenpr\u00e4ferenz (\u201eNike Air Max kaufen\u201c). Sie deuten auf eine h\u00f6here Kaufbereitschaft hin und&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[45,46,47,187,49,50,51,52,53],"class_list":["post-17446","glossary","type-glossary","status-publish","hentry","glossary-cat-branding-glossar","glossary-cat-e-commerce-glossar","glossary-cat-e-mail-markerting-glossar","glossary-cat-kuenstliche-intelligenz-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-sea-glossar","glossary-cat-seo-glossar","glossary-cat-social-media-marketing-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branded-Search - Media Beats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/branded-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branded-Search - Media Beats\" \/>\n<meta property=\"og:description\" content=\"Branded-Search bezeichnet Suchanfragen in Suchmaschinen, die den Markennamen oder eine direkte Markenbezeichnung enthalten. 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