{"id":5834,"date":"2024-02-28T13:38:48","date_gmt":"2024-02-28T13:38:48","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&#038;p=5834"},"modified":"2026-01-14T11:27:28","modified_gmt":"2026-01-14T10:27:28","slug":"email-marketing","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/email-marketing\/","title":{"rendered":"Email marketing"},"content":{"rendered":"<p class=\"translation-block\">Email <a href=\"https:\/\/media-beats.com\/en\/e-mail-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a> describes the targeted sending of messages to defined recipient lists. You use this channel to communicate information, offers, or content directly. <a href=\"https:\/\/media-beats.com\/en\/glossar\/content-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personalization<\/a> and segmentation significantly increase relevance and acceptance. With clear objectives and structured content, you achieve measurable results. This method is suitable for <a href=\"https:\/\/media-beats.com\/en\/glossar\/kundenbindung\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer retention<\/a>, activation, and sustainable growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does email marketing work?<\/h2>\n\n\n\n<p class=\"translation-block\">You send campaigns or automated messages to selected contacts. Data controls content, sending times, and <a href=\"https:\/\/media-beats.com\/en\/emails-mit-ki-marketing-personalisierung-predictive-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalization<\/a>. Analytics show you <a href=\"https:\/\/media-beats.com\/en\/glossar\/oeffnungsrate\/\" target=\"_blank\" rel=\"noreferrer noopener\">opens<\/a>, <a href=\"https:\/\/media-beats.com\/en\/glossar\/klickrate-ctr\/\" target=\"_blank\" rel=\"noreferrer noopener\">clicks<\/a>, and other responses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the advantages of email marketing?<\/h2>\n\n\n\n<p class=\"translation-block\">Direct delivery ensures high control over <a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_blank\" rel=\"noreferrer noopener\">reach<\/a> and timing. You also reach <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">users<\/a> independently of platform <a href=\"https:\/\/media-beats.com\/en\/glossar\/algorithmus\/\" target=\"_blank\" rel=\"noreferrer noopener\">algorithms<\/a>. Measurable metrics enable continuous optimization. <a href=\"https:\/\/media-beats.com\/en\/glossar\/content-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personalized content<\/a> strengthens relationships and promotes recurring <a href=\"https:\/\/media-beats.com\/en\/glossar\/interaktionsrate\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactions<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Areas of application for email marketing<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><a href=\"https:\/\/media-beats.com\/en\/newsletter-gestaltung\/\" target=\"_blank\" rel=\"noreferrer noopener\">Newsletters<\/a> provide regular updates on news and content.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Automated sequences<\/strong> guide <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">users<\/a> along defined journeys.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Transactional emails<\/strong> deliver important information after actions.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Promotional campaigns<\/strong> promote offers in a targeted and time-limited manner.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Reactivations<\/strong> address inactive contacts again.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunities and challenges<\/h2>\n\n\n\n<p class=\"translation-block\">High efficiency results from direct communication and clear measurability. At the same time, data quality and consent are crucial for success. Inappropriate content or overly frequent <a href=\"https:\/\/media-beats.com\/en\/glossar\/mailing-liste\/\" target=\"_blank\" rel=\"noreferrer noopener\">mailings<\/a> can encourage unsubscribes. <a href=\"https:\/\/media-beats.com\/en\/analyse-und-strategie\/\" target=\"_blank\" rel=\"noreferrer noopener\">Successful strategies<\/a> therefore rely on <strong>segmentation, relevant content, and clean timing<\/strong>. If you consider these factors, a stable channel with sustainable impact emerges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"translation-block\">Direct communication strengthens relationships and supports measurable marketing goals. If you want to build <a href=\"https:\/\/media-beats.com\/en\/glossar\/e-mail-kampagne\/\" target=\"_blank\" rel=\"noreferrer noopener\">campaigns<\/a> professionally, we support you with <strong>strategy, structure, and implementation<\/strong>. Together, we develop solutions that work reliably and create long-term value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is email marketing?<\/h3>\n\n\n\n<p class=\"translation-block\">It is the targeted sending of messages to <a href=\"https:\/\/media-beats.com\/en\/glossar\/e-mail-liste\/\" target=\"_blank\" rel=\"noreferrer noopener\">recipient lists<\/a> for information or activation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How often should I send emails?<\/h3>\n\n\n\n<p class=\"translation-block\">The frequency depends on the <a href=\"https:\/\/media-beats.com\/en\/glossar\/zielgruppenanalyse\/\" target=\"_blank\" rel=\"noreferrer noopener\">target group<\/a>, the content, and the value provided to recipients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which key figures are important?<\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/media-beats.com\/en\/glossar\/oeffnungsrate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Opens<\/a>, <a href=\"https:\/\/media-beats.com\/en\/glossar\/klickrate-ctr\/\" target=\"_blank\" rel=\"noreferrer noopener\">clicks<\/a>, and <a href=\"https:\/\/media-beats.com\/en\/glossar\/konversionsrate\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversions<\/a> show you the success of your <a href=\"https:\/\/media-beats.com\/en\/glossar\/e-mail-kampagne\/\" target=\"_blank\" rel=\"noreferrer noopener\">campaigns<\/a>.<\/p>\n\n\n\n<script type=\"application\/ld+json\"> { \"@context\":\"https:\/\/schema.org\", \"@type\":\"FAQPage\", \"mainEntity\":[ { \"@type\":\"Question\", \"name\":\"Was ist E-Mail Marketing?\", \"acceptedAnswer\":{ \"@type\":\"Answer\", \"text\":\"Es ist der gezielte Versand von Nachrichten an Empf\u00e4ngerlisten zur Information oder Aktivierung.\" } }, { \"@type\":\"Question\", \"name\":\"Wie oft sollte ich E-Mails versenden?\", \"acceptedAnswer\":{ \"@type\":\"Answer\", \"text\":\"Die Frequenz richtet sich nach Zielgruppe, Inhalt und Mehrwert f\u00fcr Empf\u00e4nger.\" } }, { \"@type\":\"Question\", \"name\":\"Welche Kennzahlen sind wichtig?\", \"acceptedAnswer\":{ \"@type\":\"Answer\", \"text\":\"\u00d6ffnungen, Klicks und Conversions zeigen Dir den Erfolg Deiner Kampagnen.\" } } ] } <\/script>","protected":false},"excerpt":{"rendered":"<p>E-Mail Marketing beschreibt den gezielten Versand von Nachrichten an definierte Empf\u00e4ngerlisten. Du nutzt diesen Kanal, um Informationen, Angebote oder Inhalte direkt zu kommunizieren. Personalisierung und Segmentierung erh\u00f6hen Relevanz und Akzeptanz deutlich. Durch klare Ziele und strukturierte Inhalte erzielst Du messbare Ergebnisse. Diese Methode eignet sich f\u00fcr Kundenbindung, Aktivierung und nachhaltiges Wachstum. Wie funktioniert E-Mail Marketing?&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[46,47,49,50],"class_list":["post-5834","glossary","type-glossary","status-publish","hentry","glossary-cat-e-commerce-glossar","glossary-cat-e-mail-markerting-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Mail Marketing im Online Marketing<\/title>\n<meta name=\"description\" content=\"E-Mail Marketing erreicht Nutzer direkt und messbar. Erfahre, wie Du Kampagnen personalisierst und langfristige Beziehungen aufbaust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Mail Marketing im Online Marketing\" \/>\n<meta property=\"og:description\" content=\"E-Mail Marketing erreicht Nutzer direkt und messbar. Erfahre, wie Du Kampagnen personalisierst und langfristige Beziehungen aufbaust.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media-beats.com\/en\/glossar\/email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Beats\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediabeatsagentur\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T10:27:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media-beats.com\/glossar\/e-mail-marketing\/\",\"url\":\"https:\/\/media-beats.com\/glossar\/e-mail-marketing\/\",\"name\":\"E-Mail Marketing im Online Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/#website\"},\"datePublished\":\"2024-02-28T13:38:48+00:00\",\"dateModified\":\"2026-01-14T10:27:28+00:00\",\"description\":\"E-Mail Marketing erreicht Nutzer direkt und messbar. Erfahre, wie Du Kampagnen personalisierst und langfristige Beziehungen aufbaust.\",\"breadcrumb\":{\"@id\":\"https:\/\/media-beats.com\/glossar\/e-mail-marketing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/media-beats.com\/glossar\/e-mail-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/media-beats.com\/glossar\/e-mail-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/media-beats.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-Mail Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/media-beats.com\/#website\",\"url\":\"https:\/\/media-beats.com\/\",\"name\":\"Media Beats\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/media-beats.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/media-beats.com\/#organization\",\"name\":\"Media Beats\",\"url\":\"https:\/\/media-beats.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"contentUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"width\":114,\"height\":16,\"caption\":\"Media Beats\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediabeatsagentur\",\"https:\/\/x.com\/BeatsGmbh\",\"https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/\",\"https:\/\/www.instagram.com\/media_beats_gmbh\/\",\"https:\/\/medium.com\/@mediabeats\",\"https:\/\/www.xing.com\/pages\/mediabeatsgmbh\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email marketing in online marketing","description":"Email marketing reaches users directly and measurably. Learn how to personalize campaigns and build long-term relationships.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/media-beats.com\/en\/glossar\/email-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"E-Mail Marketing im Online Marketing","og_description":"E-Mail Marketing erreicht Nutzer direkt und messbar. Erfahre, wie Du Kampagnen personalisierst und langfristige Beziehungen aufbaust.","og_url":"https:\/\/media-beats.com\/en\/glossar\/email-marketing\/","og_site_name":"Media Beats","article_publisher":"https:\/\/www.facebook.com\/mediabeatsagentur","article_modified_time":"2026-01-14T10:27:28+00:00","twitter_card":"summary_large_image","twitter_site":"@BeatsGmbh","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/media-beats.com\/glossar\/e-mail-marketing\/","url":"https:\/\/media-beats.com\/glossar\/e-mail-marketing\/","name":"Email marketing in online marketing","isPartOf":{"@id":"https:\/\/media-beats.com\/#website"},"datePublished":"2024-02-28T13:38:48+00:00","dateModified":"2026-01-14T10:27:28+00:00","description":"Email marketing reaches users directly and measurably. Learn how to personalize campaigns and build long-term relationships.","breadcrumb":{"@id":"https:\/\/media-beats.com\/glossar\/e-mail-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/media-beats.com\/glossar\/e-mail-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/media-beats.com\/glossar\/e-mail-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/media-beats.com\/"},{"@type":"ListItem","position":2,"name":"E-Mail Marketing"}]},{"@type":"WebSite","@id":"https:\/\/media-beats.com\/#website","url":"https:\/\/media-beats.com\/","name":"Media Beats","description":"","publisher":{"@id":"https:\/\/media-beats.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/media-beats.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/media-beats.com\/#organization","name":"Media Beats","url":"https:\/\/media-beats.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/","url":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","contentUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","width":114,"height":16,"caption":"Media Beats"},"image":{"@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediabeatsagentur","https:\/\/x.com\/BeatsGmbh","https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/","https:\/\/www.instagram.com\/media_beats_gmbh\/","https:\/\/medium.com\/@mediabeats","https:\/\/www.xing.com\/pages\/mediabeatsgmbh"]}]}},"taxonomy_info":{"glossary-cat":[{"value":46,"label":"E-Commerce Glossar"},{"value":47,"label":"E-Mail Marketing Glossar"},{"value":49,"label":"Online Marketing Glossar"},{"value":50,"label":"Performance Marketing Glossar"}]},"featured_image_src_large":false,"author_info":{"display_name":"Oriol","author_link":"https:\/\/media-beats.com\/en\/author\/oriol\/"},"comment_info":"","related_terms":"E-Mail-Kampagne, Werbe-E-Mail","external_url":"","internal_reference_id":"","_links":{"self":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/5834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":7,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/5834\/revisions"}],"predecessor-version":[{"id":18868,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/5834\/revisions\/18868"}],"wp:attachment":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/media?parent=5834"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=5834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}