{"id":6328,"date":"2024-04-18T17:02:13","date_gmt":"2024-04-18T17:02:13","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&#038;p=6328"},"modified":"2026-04-10T16:18:29","modified_gmt":"2026-04-10T14:18:29","slug":"e-commerce","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/e-commerce\/","title":{"rendered":"E-Commerce"},"content":{"rendered":"<p class=\"translation-block\"><a href=\"https:\/\/media-beats.com\/en\/glossar\/e-commerce-agentur\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-Commerce<\/a> refers to the buying and selling of <a href=\"https:\/\/media-beats.com\/en\/glossar\/produktmanagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">products<\/a> or services via digital channels. You typically use <a href=\"https:\/\/media-beats.com\/en\/online-shop-werbung\/\" target=\"_blank\" rel=\"noreferrer noopener\">online shops<\/a>, platforms, or marketplaces for this purpose. The entire process, from <a href=\"https:\/\/media-beats.com\/en\/glossar\/produktlebenszyklus\/\" target=\"_blank\" rel=\"noreferrer noopener\">product selection<\/a> to payment, takes place online. This creates new opportunities for <a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_blank\" rel=\"noreferrer noopener\">reach<\/a>, <a href=\"https:\/\/media-beats.com\/en\/glossar\/skalierbarkeit\/\" target=\"_blank\" rel=\"noreferrer noopener\">scalability<\/a>, and automated sales processes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is e-commerce all about?<\/h2>\n\n\n\n<p class=\"translation-block\">At its core, <a href=\"https:\/\/media-beats.com\/en\/nfts-im-e-commerce-leitfaden\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-Commerce<\/a> describes digital trade between businesses, customers, or both. You differentiate between various models depending on the participants involved. The following forms are the most common:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><a href=\"https:\/\/media-beats.com\/en\/glossar\/b2c-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2C<\/a>: Businesses sell directly to end customers<\/li>\n\n\n\n<li class=\"translation-block\"><a href=\"https:\/\/media-beats.com\/en\/glossar\/b2b-business-to-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B<\/a>: Businesses trade with other businesses<\/li>\n\n\n\n<li class=\"translation-block\"><a href=\"https:\/\/media-beats.com\/en\/glossar\/c2c\/\" target=\"_blank\" rel=\"noreferrer noopener\">C2C<\/a>: Private individuals sell to each other, for example on marketplaces<\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">Regardless of the model, the goal remains the same. You provide products digitally and guide <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">users<\/a> systematically to complete the purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is e-commerce so important?<\/h2>\n\n\n\n<p class=\"translation-block\">Digital commerce enables you to sell independently of location and opening hours. This allows you to reach significantly more potential customers than in a physical store. At the same time, processes can be <a href=\"https:\/\/media-beats.com\/en\/deepseek-r1-automatisierung\/\" target=\"_blank\" rel=\"noreferrer noopener\">automated<\/a> and <a href=\"https:\/\/media-beats.com\/en\/glossar\/skalierbarkeit\/\" target=\"_blank\" rel=\"noreferrer noopener\">scaled<\/a>. In <a href=\"https:\/\/media-beats.com\/en\/online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">online marketing<\/a>, <a href=\"https:\/\/media-beats.com\/en\/glossar\/e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce<\/a> therefore forms the foundation for many business models. Companies can specifically manage <a href=\"https:\/\/media-beats.com\/en\/glossar\/e-mail-kampagne\/\" target=\"_blank\" rel=\"noreferrer noopener\">campaigns<\/a> and measurably increase revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Typical components of an online store<\/h2>\n\n\n\n<p class=\"translation-block\">A functioning <a href=\"https:\/\/media-beats.com\/en\/online-shop-werbung\/\" target=\"_blank\" rel=\"noreferrer noopener\">shop<\/a> consists of several coordinated elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Product pages<\/strong> with clear information and images<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Shopping cart<\/strong> and checkout process<\/li>\n\n\n\n<li><strong>Payment and Shipping Options<\/strong><\/li>\n\n\n\n<li class=\"translation-block\"><strong>User accounts<\/strong> and <strong>order management<\/strong><\/li>\n\n\n\n<li class=\"translation-block\"><a href=\"https:\/\/media-beats.com\/en\/glossar\/tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tracking<\/strong><\/a> and <a href=\"https:\/\/media-beats.com\/en\/analyse-und-strategie\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>analysis<\/strong><\/a> of <a href=\"https:\/\/media-beats.com\/en\/glossar\/nutzerverhalten\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>user behavior<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>These components work together to ensure a smooth purchasing process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where e-commerce is actually used<\/h2>\n\n\n\n<p class=\"translation-block\"><strong>Digital sales models<\/strong> appear in <strong>various scenarios<\/strong>:<\/p>\n\n\n\n<div class=\"mb-table-card\"> <style> .mb-table-card { background:#fafafa; border:1px solid #e5e7eb; border-radius:16px; padding:20px; margin:30px 0; box-shadow:0 4px 12px rgba(0,0,0,.06); font-family:system-ui; } .mb-table-card table { width:100%; border-collapse:collapse; font-size:16px; color:#111; } .mb-table-card th { text-align:left; padding:12px; background:#fff; border-bottom:2px solid #e5e7eb; } .mb-table-card td { padding:12px; border-bottom:1px solid #e5e7eb; } <\/style> <table> <tr> <th>Area of application<\/th> <th>Example<\/th> <\/tr> <tr> <td>online stores<\/td> <td>own website with direct sales<\/td> <\/tr> <tr> <td>Marketplaces<\/td> <td>Multi-vendor platforms<\/td> <\/tr> <tr> <td>Digital products<\/td> <td>Downloads, courses, or software<\/td> <\/tr> <tr> <td>Subscription models<\/td> <td>recurring deliveries or services<\/td> <\/tr> <\/table> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Strategic Classification<\/h2>\n\n\n\n<p class=\"translation-block\"><strong>Successful digital commerce<\/strong> does not depend on technology alone. Key factors are <a href=\"https:\/\/media-beats.com\/en\/glossar\/user-experience-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\">user experience<\/a>, <a href=\"https:\/\/media-beats.com\/en\/vertrauensaufbau-digitales-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">trust<\/a>, and clear processes. <a href=\"https:\/\/media-beats.com\/en\/glossar\/pagespeed\/\" target=\"_blank\" rel=\"noreferrer noopener\">loading times<\/a>, <a href=\"https:\/\/media-beats.com\/en\/mobile-first-webdesign\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile optimization<\/a>, and simple <a href=\"https:\/\/media-beats.com\/en\/stablecoins-innovation-online-marketing-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">payment processes<\/a> directly influence <a href=\"https:\/\/media-beats.com\/en\/glossar\/konversionsrate\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversion<\/a>. At the same time, a well-planned <a href=\"https:\/\/media-beats.com\/en\/ecommerce-seo-strategien-online-shops\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO strategy<\/a> plays an important role in building <a href=\"https:\/\/media-beats.com\/en\/glossar\/sichtbarkeit\/\" target=\"_blank\" rel=\"noreferrer noopener\">visibility<\/a>. The real strength lies in cleanly connecting <a href=\"https:\/\/media-beats.com\/en\/online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a>, technology, and your offering.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"translation-block\"><strong>Digital commerce<\/strong> opens up new opportunities for growth and <a href=\"https:\/\/media-beats.com\/en\/glossar\/skalierbarkeit\/\" target=\"_blank\" rel=\"noreferrer noopener\">scaling<\/a>. Those who structure processes clearly and guide <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">users<\/a> in a targeted way sustainably increase revenue and efficiency. At the same time, measures can be precisely measured and optimized. That is why it is worthwhile to closely align <a href=\"https:\/\/media-beats.com\/en\/analyse-und-strategie\/\" target=\"_blank\" rel=\"noreferrer noopener\">strategy<\/a>, technology, and <a href=\"https:\/\/media-beats.com\/en\/online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is e-commerce, explained simply?<\/h3>\n\n\n\n<p class=\"translation-block\"><strong>E-Commerce<\/strong> refers to the <a href=\"https:\/\/media-beats.com\/en\/wachstum-video-commerce-suedostasien\/\" target=\"_blank\" rel=\"noreferrer noopener\">online sale<\/a> of <strong>products<\/strong> or <strong>services<\/strong> via <a href=\"https:\/\/media-beats.com\/en\/website\/\" target=\"_blank\" rel=\"noreferrer noopener\">websites<\/a>, <a href=\"https:\/\/media-beats.com\/en\/glossar\/tiktok-shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">shops<\/a>, or <a href=\"https:\/\/media-beats.com\/en\/wie-gut-sind-unternehmen-auf-die-digitalisierung-vorbereitet\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital platforms<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What types of e-commerce are there?<\/h3>\n\n\n\n<p class=\"translation-block\">The most important forms include <a href=\"https:\/\/media-beats.com\/en\/glossar\/b2c-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2C<\/a>, <a href=\"https:\/\/media-beats.com\/en\/glossar\/b2b-business-to-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B<\/a>, and <a href=\"https:\/\/media-beats.com\/en\/glossar\/c2c\/\" target=\"_blank\" rel=\"noreferrer noopener\">C2C<\/a>, depending on who is trading with whom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What makes a successful online store?<\/h3>\n\n\n\n<p class=\"translation-block\">A successful <a href=\"https:\/\/media-beats.com\/en\/checkliste-shopify-online-shop-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">shop<\/a> combines effective user guidance, <a href=\"https:\/\/media-beats.com\/en\/glossar\/pagespeed\/\" target=\"_blank\" rel=\"noreferrer noopener\">fast loading times<\/a>, <a href=\"https:\/\/media-beats.com\/en\/vertrauensaufbau-digitales-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">trust<\/a>, and a simple <strong>purchase process<\/strong>.<\/p>\n\n\n\n<script type=\"application\/ld+json\"> { \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [ { \"@type\": \"Question\", \"name\": \"Was bedeutet E-Commerce einfach erkl\u00e4rt?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"E-Commerce bezeichnet den Online-Verkauf von Produkten oder Dienstleistungen \u00fcber Websites, Shops oder digitale Plattformen.\" } }, { \"@type\": \"Question\", \"name\": \"Welche Arten von E-Commerce gibt es?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Zu den wichtigsten Formen geh\u00f6ren B2C, B2B und C2C, je nachdem, wer miteinander handelt.\" } }, { \"@type\": \"Question\", \"name\": \"Was macht einen erfolgreichen Online-Shop aus?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Ein erfolgreicher Shop kombiniert gute Nutzerf\u00fchrung, schnelle Ladezeiten, Vertrauen und einen einfachen Kaufprozess.\" } } ] } <\/script>","protected":false},"excerpt":{"rendered":"<p>E-Commerce bezeichnet den Kauf und Verkauf von Produkten oder Dienstleistungen \u00fcber digitale Kan\u00e4le. Du nutzt daf\u00fcr meist Online-Shops, Plattformen oder Marktpl\u00e4tze. Der gesamte Prozess, von der Produktauswahl bis zur Bezahlung, l\u00e4uft online ab. Dadurch entstehen neue M\u00f6glichkeiten f\u00fcr Reichweite, Skalierung und automatisierte Verkaufsprozesse. Was steckt hinter E-Commerce? Im Kern beschreibt E-Commerce den digitalen Handel zwischen&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[46,47,49,50,51,52,53],"class_list":["post-6328","glossary","type-glossary","status-publish","hentry","glossary-cat-e-commerce-glossar","glossary-cat-e-mail-markerting-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-sea-glossar","glossary-cat-seo-glossar","glossary-cat-social-media-marketing-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Commerce: Bedeutung, Modelle und Strategien<\/title>\n<meta name=\"description\" content=\"E-Commerce erkl\u00e4rt, wie Unternehmen Produkte online verkaufen, welche Modelle es gibt und worauf es im digitalen Handel ankommt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce: Bedeutung, Modelle und Strategien\" \/>\n<meta property=\"og:description\" content=\"E-Commerce erkl\u00e4rt, wie Unternehmen Produkte online verkaufen, welche Modelle es gibt und worauf es im digitalen Handel ankommt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media-beats.com\/en\/glossar\/e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Beats\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediabeatsagentur\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T14:18:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media-beats.com\/glossar\/e-commerce\/\",\"url\":\"https:\/\/media-beats.com\/glossar\/e-commerce\/\",\"name\":\"E-Commerce: Bedeutung, Modelle und Strategien\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/#website\"},\"datePublished\":\"2024-04-18T17:02:13+00:00\",\"dateModified\":\"2026-04-10T14:18:29+00:00\",\"description\":\"E-Commerce erkl\u00e4rt, wie Unternehmen Produkte online verkaufen, welche Modelle es gibt und worauf es im digitalen Handel ankommt.\",\"breadcrumb\":{\"@id\":\"https:\/\/media-beats.com\/glossar\/e-commerce\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/media-beats.com\/glossar\/e-commerce\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/media-beats.com\/glossar\/e-commerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/media-beats.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-Commerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/media-beats.com\/#website\",\"url\":\"https:\/\/media-beats.com\/\",\"name\":\"Media Beats\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/media-beats.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/media-beats.com\/#organization\",\"name\":\"Media Beats\",\"url\":\"https:\/\/media-beats.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"contentUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"width\":114,\"height\":16,\"caption\":\"Media Beats\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediabeatsagentur\",\"https:\/\/x.com\/BeatsGmbh\",\"https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/\",\"https:\/\/www.instagram.com\/media_beats_gmbh\/\",\"https:\/\/medium.com\/@mediabeats\",\"https:\/\/www.xing.com\/pages\/mediabeatsgmbh\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-commerce: Definition, Models, and Strategies","description":"E-commerce explains how companies sell products online, what business models are available, and what matters most in digital commerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/media-beats.com\/en\/glossar\/e-commerce\/","og_locale":"en_GB","og_type":"article","og_title":"E-Commerce: Bedeutung, Modelle und Strategien","og_description":"E-Commerce erkl\u00e4rt, wie Unternehmen Produkte online verkaufen, welche Modelle es gibt und worauf es im digitalen Handel ankommt.","og_url":"https:\/\/media-beats.com\/en\/glossar\/e-commerce\/","og_site_name":"Media Beats","article_publisher":"https:\/\/www.facebook.com\/mediabeatsagentur","article_modified_time":"2026-04-10T14:18:29+00:00","twitter_card":"summary_large_image","twitter_site":"@BeatsGmbh","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/media-beats.com\/glossar\/e-commerce\/","url":"https:\/\/media-beats.com\/glossar\/e-commerce\/","name":"E-commerce: Definition, Models, and Strategies","isPartOf":{"@id":"https:\/\/media-beats.com\/#website"},"datePublished":"2024-04-18T17:02:13+00:00","dateModified":"2026-04-10T14:18:29+00:00","description":"E-commerce explains how companies sell products online, what business models are available, and what matters most in digital commerce.","breadcrumb":{"@id":"https:\/\/media-beats.com\/glossar\/e-commerce\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/media-beats.com\/glossar\/e-commerce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/media-beats.com\/glossar\/e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/media-beats.com\/"},{"@type":"ListItem","position":2,"name":"E-Commerce"}]},{"@type":"WebSite","@id":"https:\/\/media-beats.com\/#website","url":"https:\/\/media-beats.com\/","name":"Media Beats","description":"","publisher":{"@id":"https:\/\/media-beats.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/media-beats.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/media-beats.com\/#organization","name":"Media Beats","url":"https:\/\/media-beats.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/","url":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","contentUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","width":114,"height":16,"caption":"Media Beats"},"image":{"@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediabeatsagentur","https:\/\/x.com\/BeatsGmbh","https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/","https:\/\/www.instagram.com\/media_beats_gmbh\/","https:\/\/medium.com\/@mediabeats","https:\/\/www.xing.com\/pages\/mediabeatsgmbh"]}]}},"taxonomy_info":{"glossary-cat":[{"value":46,"label":"E-Commerce Glossar"},{"value":47,"label":"E-Mail Marketing Glossar"},{"value":49,"label":"Online Marketing Glossar"},{"value":50,"label":"Performance Marketing Glossar"},{"value":51,"label":"SEA Glossar"},{"value":52,"label":"SEO Glossar"},{"value":53,"label":"Social Media Marketing Glossar"}]},"featured_image_src_large":false,"author_info":{"display_name":"Oriol","author_link":"https:\/\/media-beats.com\/en\/author\/oriol\/"},"comment_info":"","related_terms":"Online-Shop, Mobile Commerce, M-Commerce, E-Commerce-Plattform, E-Commerce sector","external_url":"","internal_reference_id":"","_links":{"self":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/6328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":11,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/6328\/revisions"}],"predecessor-version":[{"id":19936,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/6328\/revisions\/19936"}],"wp:attachment":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/media?parent=6328"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=6328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}