{"id":7996,"date":"2024-09-11T10:30:21","date_gmt":"2024-09-11T08:30:21","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&p=7996"},"modified":"2026-04-20T20:21:04","modified_gmt":"2026-04-20T18:21:04","slug":"reichweite","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/reichweite\/","title":{"rendered":"Reach"},"content":{"rendered":"

Reach<\/strong> describes the number of people who come into contact with a content<\/a>, an ad<\/a>, or a brand<\/a>. It shows how visible your messages actually are. In online marketing<\/a>, it serves as a fundamental metric for attention and brand presence<\/strong>. This allows you to understand how large your potential audience is. At the same time, it forms the basis for further analyses such as engagement<\/a> or conversion<\/a>.<\/p>\n\n\n\n

What's behind reach<\/h2>\n\n\n\n

The term includes all contacts generated through a channel or a campaign. You differentiate between organic<\/strong> and paid<\/strong> reach<\/a>. Organic<\/a> reach is generated without an advertising budget, for example through search engines<\/a> or social media<\/a>. Paid reach is achieved through ads<\/a> and campaigns<\/a>. In addition, there is gross and net reach<\/strong>, depending on whether multiple contacts<\/strong> are counted or not.<\/p>\n\n\n\n

A key metric<\/h2>\n\n\n\n

A high reach<\/strong> increases the likelihood of reaching new users and building brand awareness. It shows you whether your content is visible enough. At the same time, it forms the basis for many other metrics in online marketing. Without it, even good content remains ineffective. That is why it is often the first step in any marketing strategy.<\/p>\n\n\n\n

Typical applications in marketing<\/h2>\n\n\n\n

Reach<\/a> is used and evaluated in various scenarios:<\/p>\n\n\n\n