{"id":8124,"date":"2024-09-12T16:10:57","date_gmt":"2024-09-12T14:10:57","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&#038;p=8124"},"modified":"2026-04-20T20:54:09","modified_gmt":"2026-04-20T18:54:09","slug":"mobiles-marketing","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/mobiles-marketing\/","title":{"rendered":"Mobile marketing"},"content":{"rendered":"<p class=\"translation-block\"><strong>Mobile marketing<\/strong> includes all <strong>marketing measures<\/strong> that specifically take place on <strong>mobile devices such as smartphones or tablets<\/strong>. It allows you to reach users anytime and regardless of location. Due to the <strong>high usage of mobile devices<\/strong>, this approach has become a central component of <strong>modern strategies<\/strong>. You address your <a href=\"https:\/\/media-beats.com\/en\/glossar\/zielgruppenanalyse\/\" target=\"_blank\" rel=\"noreferrer noopener\">target audience<\/a> directly in their daily lives, using <strong>personalized and context-based content<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What defines Mobile marketing<\/h2>\n\n\n\n<p class=\"translation-block\">The term describes the targeted approach to <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">users<\/a> via mobile channels. These include <a href=\"https:\/\/media-beats.com\/en\/app-design-und-entwicklung\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>apps<\/strong><\/a>, <strong>mobile websites<\/strong>, and <strong>messaging services<\/strong>. Unlike traditional <a href=\"https:\/\/media-beats.com\/en\/online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">online marketing<\/a>, the <strong>focus is on small screens<\/strong> and <strong>fast <a href=\"https:\/\/media-beats.com\/en\/glossar\/interaktionsrate\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactions<\/a><\/strong>. Content must therefore be compact, clear, and intuitive. At the same time, the <strong>usage context<\/strong> plays a greater role, such as <strong>location<\/strong> or <strong>time of day<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Mobile Marketing Is crucial<\/h2>\n\n\n\n<p class=\"translation-block\">A large portion of digital usage now takes place on <strong>mobile devices<\/strong>. This allows you to reach your <a href=\"https:\/\/media-beats.com\/en\/barrierefreies-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">target audience<\/a> more directly and more frequently. <a href=\"https:\/\/media-beats.com\/en\/mobile-marketing-url-verkuerzung\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile marketing<\/a> increases the <strong>relevance of your content<\/strong> because you can adapt it to specific situations. Combined with <a href=\"https:\/\/media-beats.com\/en\/online-marketing-strategien-so-fuehrt-ihr-vorhaben-zum-erfolg\/\" target=\"_blank\" rel=\"noreferrer noopener\">online marketing strategies<\/a>, it creates a consistent <a href=\"https:\/\/media-beats.com\/en\/glossar\/user-experience-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\">user experience<\/a>. At the same time, you improve <a href=\"https:\/\/media-beats.com\/en\/glossar\/conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversion rates<\/a> through easy access and fast <a href=\"https:\/\/media-beats.com\/en\/glossar\/interaktionsrate\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactions<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key channels and typical applications<\/h2>\n\n\n\n<p class=\"translation-block\">In <a href=\"https:\/\/media-beats.com\/en\/mobile-first-webdesign\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile marketing<\/a>, you use various formats and channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Mobile websites<\/strong> with <a href=\"https:\/\/media-beats.com\/en\/glossar\/responsive-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">responsive design<\/a><\/li>\n\n\n\n<li class=\"translation-block\"><strong><a href=\"https:\/\/media-beats.com\/en\/app-design-und-entwicklung\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apps<\/a><\/strong> with <a href=\"https:\/\/media-beats.com\/en\/glossar\/push-benachrichtigungen\/\" target=\"_blank\" rel=\"noreferrer noopener\">push notifications<\/a><\/li>\n\n\n\n<li class=\"translation-block\"><strong>SMS<\/strong> and <strong>messenger marketing<\/strong><\/li>\n\n\n\n<li class=\"translation-block\"><strong>Mobile ads<\/strong> in <a href=\"https:\/\/media-beats.com\/en\/sea\/\" target=\"_blank\" rel=\"noreferrer noopener\">search engines<\/a> and <a href=\"https:\/\/media-beats.com\/en\/social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"translation-block\">An example is a location-based ad that shows a <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">user<\/a> an offer nearby. You can also use <a href=\"https:\/\/media-beats.com\/en\/glossar\/push-benachrichtigungen\/\" target=\"_blank\" rel=\"noreferrer noopener\">push notifications<\/a> to bring <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">users<\/a> back to the <a href=\"https:\/\/media-beats.com\/en\/app-design-und-entwicklung\/\" target=\"_blank\" rel=\"noreferrer noopener\">app<\/a> directly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategic Classification and Distinctive Features<\/h2>\n\n\n\n<p class=\"translation-block\"><strong><a href=\"https:\/\/media-beats.com\/en\/mobile-marketing-url-verkuerzung\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile marketing<\/a><\/strong> requires a <strong>shift in thinking<\/strong> in both <strong>design<\/strong> and <strong>planning<\/strong>. Content must be quickly digestible and <a href=\"https:\/\/media-beats.com\/en\/glossar\/responsive-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">technically optimized<\/a>. At the same time, expectations for <a href=\"https:\/\/media-beats.com\/en\/glossar\/content-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>personalization<\/strong><\/a> and <strong>usability<\/strong> are increasing. Data protection and consent play an important role, especially in <a href=\"https:\/\/media-beats.com\/en\/emails-mit-ki-marketing-personalisierung-predictive-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalized measures<\/a>. The strength lies in reaching <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">users<\/a> at exactly the right moment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"translation-block\">The focus on <a href=\"https:\/\/media-beats.com\/en\/glossar\/mobile-first-indexing\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile devices<\/a> changes how you think about and implement <a href=\"https:\/\/media-beats.com\/en\/online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a>. <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">Users<\/a> expect fast, relevant, and simple experiences. If you align your <a href=\"https:\/\/media-beats.com\/en\/glossar\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">content<\/a> accordingly, you significantly increase <a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_self\">R<\/a><a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_blank\" rel=\"noreferrer noopener\">e<\/a><a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_self\">ach<\/a> and impact. A clear <a href=\"https:\/\/media-beats.com\/en\/mobile-marketing-url-verkuerzung\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile strategy<\/a> thus becomes a decisive <a href=\"https:\/\/media-beats.com\/en\/erfolgsfaktoren-online-werbung-deutscher-markt\/\" target=\"_blank\" rel=\"noreferrer noopener\">success factor in digital competition<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What does mobile marketing involve?<\/h3>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/media-beats.com\/en\/mobile-marketing-url-verkuerzung\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile marketing<\/a> includes all measures on <a href=\"https:\/\/media-beats.com\/en\/mobile-first-webdesign\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile devices<\/a>, including <a href=\"https:\/\/media-beats.com\/en\/app-design-und-entwicklung\/\" target=\"_blank\" rel=\"noreferrer noopener\">apps<\/a>, mobile <a href=\"https:\/\/media-beats.com\/en\/website\/\" target=\"_blank\" rel=\"noreferrer noopener\">websites<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is mobile marketing so important?<\/h3>\n\n\n\n<p class=\"translation-block\">Most <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">users<\/a> access content via smartphones. This allows you to reach them more directly and communicate more precisely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does mobile marketing differ from traditional online marketing?<\/h3>\n\n\n\n<p class=\"translation-block\"><strong>Mobile marketing<\/strong> takes the usage context more into account and optimizes <a href=\"https:\/\/media-beats.com\/en\/glossar\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">content<\/a> specifically for small screens and fast <a href=\"https:\/\/media-beats.com\/en\/glossar\/interaktionsrate\/\" target=\"_blank\" rel=\"noreferrer noopener\">interactions<\/a>.<\/p>\n\n\n\n<script type=\"application\/ld+json\"> { \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [ { \"@type\": \"Question\", \"name\": \"Was geh\u00f6rt alles zu Mobile Marketing?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Mobile Marketing umfasst alle Ma\u00dfnahmen auf mobilen Ger\u00e4ten, darunter Apps, mobile Websites, SMS und mobile Werbung.\" } }, { \"@type\": \"Question\", \"name\": \"Warum ist Mobile Marketing so wichtig?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Die meisten Nutzer greifen \u00fcber Smartphones auf Inhalte zu. Dadurch erreichst Du sie direkter und kannst gezielter kommunizieren.\" } }, { \"@type\": \"Question\", \"name\": \"Wie unterscheidet sich Mobile Marketing vom klassischen Online Marketing?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Mobile Marketing ber\u00fccksichtigt den Nutzungskontext st\u00e4rker und optimiert Inhalte speziell f\u00fcr kleine Bildschirme und schnelle Interaktionen.\" } } ] } <\/script>","protected":false},"excerpt":{"rendered":"<p>Mobiles Marketing umfasst alle Marketingma\u00dfnahmen, die gezielt auf mobilen Endger\u00e4ten wie Smartphones oder Tablets stattfinden. Es erm\u00f6glicht Dir, Nutzer jederzeit und ortsunabh\u00e4ngig zu erreichen. Durch die hohe Nutzung mobiler Ger\u00e4te hat sich dieser Ansatz zu einem zentralen Bestandteil moderner Strategien entwickelt. Du sprichst Deine Zielgruppe direkt im Alltag an und nutzt dabei personalisierte sowie kontextbezogene&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[45,46,47,49,50,51,52,53,186,274,55,56],"class_list":["post-8124","glossary","type-glossary","status-publish","hentry","glossary-cat-branding-glossar","glossary-cat-e-commerce-glossar","glossary-cat-e-mail-markerting-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-sea-glossar","glossary-cat-seo-glossar","glossary-cat-social-media-marketing-glossar","glossary-cat-technologien-im-online-marketing-glossar","glossary-cat-videomarketing-glossar","glossary-cat-webdesign-glossar","glossary-cat-webentwicklung-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobiles Marketing \u2013 Definition, Kan\u00e4le und Beispiele<\/title>\n<meta name=\"description\" content=\"Mobiles Marketing umfasst alle Ma\u00dfnahmen auf Smartphones. Du erf\u00e4hrst, welche Kan\u00e4le relevant sind und wie Du sie effektiv nutzt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/mobiles-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobiles Marketing \u2013 Definition, Kan\u00e4le und Beispiele\" \/>\n<meta property=\"og:description\" content=\"Mobiles Marketing umfasst alle Ma\u00dfnahmen auf Smartphones. Du erf\u00e4hrst, welche Kan\u00e4le relevant sind und wie Du sie effektiv nutzt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media-beats.com\/en\/glossar\/mobiles-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Beats\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediabeatsagentur\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T18:54:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media-beats.com\/glossar\/mobiles-marketing\/\",\"url\":\"https:\/\/media-beats.com\/glossar\/mobiles-marketing\/\",\"name\":\"Mobiles Marketing \u2013 Definition, Kan\u00e4le und Beispiele\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/#website\"},\"datePublished\":\"2024-09-12T14:10:57+00:00\",\"dateModified\":\"2026-04-20T18:54:09+00:00\",\"description\":\"Mobiles Marketing umfasst alle Ma\u00dfnahmen auf Smartphones. Du erf\u00e4hrst, welche Kan\u00e4le relevant sind und wie Du sie effektiv nutzt.\",\"breadcrumb\":{\"@id\":\"https:\/\/media-beats.com\/glossar\/mobiles-marketing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/media-beats.com\/glossar\/mobiles-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/media-beats.com\/glossar\/mobiles-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/media-beats.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/media-beats.com\/#website\",\"url\":\"https:\/\/media-beats.com\/\",\"name\":\"Media Beats\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/media-beats.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/media-beats.com\/#organization\",\"name\":\"Media Beats\",\"url\":\"https:\/\/media-beats.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"contentUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"width\":114,\"height\":16,\"caption\":\"Media Beats\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediabeatsagentur\",\"https:\/\/x.com\/BeatsGmbh\",\"https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/\",\"https:\/\/www.instagram.com\/media_beats_gmbh\/\",\"https:\/\/medium.com\/@mediabeats\",\"https:\/\/www.xing.com\/pages\/mediabeatsgmbh\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobiles Marketing \u2013 Definition, Kan\u00e4le und Beispiele","description":"Mobiles Marketing umfasst alle Ma\u00dfnahmen auf Smartphones. Du erf\u00e4hrst, welche Kan\u00e4le relevant sind und wie Du sie effektiv nutzt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/media-beats.com\/en\/glossar\/mobiles-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"Mobiles Marketing \u2013 Definition, Kan\u00e4le und Beispiele","og_description":"Mobiles Marketing umfasst alle Ma\u00dfnahmen auf Smartphones. Du erf\u00e4hrst, welche Kan\u00e4le relevant sind und wie Du sie effektiv nutzt.","og_url":"https:\/\/media-beats.com\/en\/glossar\/mobiles-marketing\/","og_site_name":"Media Beats","article_publisher":"https:\/\/www.facebook.com\/mediabeatsagentur","article_modified_time":"2026-04-20T18:54:09+00:00","twitter_card":"summary_large_image","twitter_site":"@BeatsGmbh","twitter_misc":{"Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/media-beats.com\/glossar\/mobiles-marketing\/","url":"https:\/\/media-beats.com\/glossar\/mobiles-marketing\/","name":"Mobiles Marketing \u2013 Definition, Kan\u00e4le und Beispiele","isPartOf":{"@id":"https:\/\/media-beats.com\/#website"},"datePublished":"2024-09-12T14:10:57+00:00","dateModified":"2026-04-20T18:54:09+00:00","description":"Mobiles Marketing umfasst alle Ma\u00dfnahmen auf Smartphones. Du erf\u00e4hrst, welche Kan\u00e4le relevant sind und wie Du sie effektiv nutzt.","breadcrumb":{"@id":"https:\/\/media-beats.com\/glossar\/mobiles-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/media-beats.com\/glossar\/mobiles-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/media-beats.com\/glossar\/mobiles-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/media-beats.com\/"},{"@type":"ListItem","position":2,"name":"Mobile Marketing"}]},{"@type":"WebSite","@id":"https:\/\/media-beats.com\/#website","url":"https:\/\/media-beats.com\/","name":"Media Beats","description":"","publisher":{"@id":"https:\/\/media-beats.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/media-beats.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/media-beats.com\/#organization","name":"Media Beats","url":"https:\/\/media-beats.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/","url":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","contentUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","width":114,"height":16,"caption":"Media Beats"},"image":{"@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediabeatsagentur","https:\/\/x.com\/BeatsGmbh","https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/","https:\/\/www.instagram.com\/media_beats_gmbh\/","https:\/\/medium.com\/@mediabeats","https:\/\/www.xing.com\/pages\/mediabeatsgmbh"]}]}},"taxonomy_info":{"glossary-cat":[{"value":45,"label":"Branding Glossar"},{"value":46,"label":"E-Commerce Glossar"},{"value":47,"label":"E-Mail Marketing Glossar"},{"value":49,"label":"Online Marketing Glossar"},{"value":50,"label":"Performance Marketing Glossar"},{"value":51,"label":"SEA Glossar"},{"value":52,"label":"SEO Glossar"},{"value":53,"label":"Social Media Marketing Glossar"},{"value":186,"label":"Technologien Glossar"},{"value":274,"label":"Videomarketing Glossar"},{"value":55,"label":"Webdesign Glossar"},{"value":56,"label":"Webentwicklung Glossar"}]},"featured_image_src_large":false,"author_info":{"display_name":"Oriol","author_link":"https:\/\/media-beats.com\/en\/author\/oriol\/"},"comment_info":"","related_terms":"","external_url":"","internal_reference_id":"","_links":{"self":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/8124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":8,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/8124\/revisions"}],"predecessor-version":[{"id":20937,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/8124\/revisions\/20937"}],"wp:attachment":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/media?parent=8124"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=8124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}