{"id":9312,"date":"2024-12-12T14:04:02","date_gmt":"2024-12-12T12:04:02","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&amp;p=9312"},"modified":"2024-12-12T14:04:02","modified_gmt":"2024-12-12T12:04:02","slug":"owned-media","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/owned-media\/","title":{"rendered":"Owned Media"},"content":{"rendered":"<p><strong>Owned Media<\/strong> bezeichnet alle Medienkan\u00e4le und Inhalte, die ein Unternehmen vollst\u00e4ndig kontrolliert und selbst besitzt. Dazu geh\u00f6ren die eigene <a href=\"https:\/\/media-beats.com\/en\/website-erstellen\/\" target=\"_blank\" rel=\"noopener\">Website<\/a>, <a href=\"https:\/\/media-beats.com\/en\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">Social-Media-Profile<\/a>, Blogs, <a href=\"https:\/\/media-beats.com\/en\/newsletter-gestaltung\/\" target=\"_blank\" rel=\"noopener\">E-Mail-Newsletter<\/a> und andere digitale oder physische Plattformen, die direkt von der <a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noopener\">Marke<\/a> betrieben werden. Diese Kan\u00e4le dienen dazu, Botschaften zu verbreiten, Kunden zu binden und die <a href=\"https:\/\/media-beats.com\/en\/brand-logo-und-brand-name\/\" target=\"_blank\" rel=\"noopener\">Markenidentit\u00e4t<\/a> zu st\u00e4rken.<\/p>\n<p>Ein Hauptvorteil von Owned Media ist die <strong>vollst\u00e4ndige Kontrolle<\/strong> \u00fcber die Inhalte und deren Pr\u00e4sentation. Unternehmen k\u00f6nnen entscheiden, welche Botschaften sie vermitteln m\u00f6chten, wie diese gestaltet werden und wann sie ver\u00f6ffentlicht werden. Dadurch bleibt die Kommunikation konsistent und die Marke kann sich klar positionieren, ohne von externen Plattformen oder Medienh\u00e4usern abh\u00e4ngig zu sein.<\/p>\n<p>Ein weiterer Pluspunkt ist die <strong>Kosteneffizienz und Nachhaltigkeit<\/strong>. W\u00e4hrend Paid Media wie Anzeigen kontinuierlich Budgets erfordert, entstehen bei Owned Media oft einmalige Kosten f\u00fcr die Erstellung von Inhalten oder die Pflege der Plattformen. Inhalte k\u00f6nnen langfristig bestehen bleiben und kontinuierlich neue Besucher anziehen, was die Effektivit\u00e4t im Laufe der Zeit steigert.<\/p>\n<p>Beispiel: Ein Unternehmen kann einen Blog auf seiner Website betreiben, um regelm\u00e4\u00dfig informative Artikel \u00fcber seine Produkte oder Branchenthemen zu ver\u00f6ffentlichen. Durch <a href=\"https:\/\/media-beats.com\/en\/seo\/\" target=\"_blank\" rel=\"noopener\">Search engine optimization (SEO)<\/a> kann dieser Blog \u00fcber Monate oder Jahre hinweg organischen <a href=\"https:\/\/media-beats.com\/en\/glossar\/traffic\/\" target=\"_blank\" rel=\"noopener\">Traffic<\/a> generieren, ohne zus\u00e4tzliche Ausgaben f\u00fcr Werbung.<\/p>\n<p>Owned Media ist eine zentrale S\u00e4ule im Marketingmix, die Unternehmen eine kosteneffiziente und nachhaltige M\u00f6glichkeit bietet, ihre <a href=\"https:\/\/media-beats.com\/en\/glossar\/target-group-analysis\/\" target=\"_blank\" rel=\"noopener\">Target groups<\/a> zu erreichen und langfristige Kundenbeziehungen aufzubauen. Sie bildet oft die Basis f\u00fcr erfolgreiche Kombinationen mit Paid Media und Earned Media.<\/p>","protected":false},"excerpt":{"rendered":"<p>Owned Media bezeichnet alle Medienkan\u00e4le und Inhalte, die ein Unternehmen vollst\u00e4ndig kontrolliert und selbst besitzt. Dazu geh\u00f6ren die eigene Website, Social-Media-Profile, Blogs, E-Mail-Newsletter und andere digitale oder physische Plattformen, die direkt von der Marke betrieben werden. Diese Kan\u00e4le dienen dazu, Botschaften zu verbreiten, Kunden zu binden und die Markenidentit\u00e4t zu st\u00e4rken. Ein Hauptvorteil von Owned&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[45,46,47,49,50,52,53,186,55,56],"class_list":["post-9312","glossary","type-glossary","status-publish","hentry","glossary-cat-branding-glossar","glossary-cat-e-commerce-glossar","glossary-cat-e-mail-markerting-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-seo-glossar","glossary-cat-social-media-marketing-glossar","glossary-cat-technologien-im-online-marketing-glossar","glossary-cat-webdesign-glossar","glossary-cat-webentwicklung-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Owned Media - Media Beats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/owned-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Owned Media - Media Beats\" \/>\n<meta property=\"og:description\" content=\"Owned Media bezeichnet alle Medienkan\u00e4le und Inhalte, die ein Unternehmen vollst\u00e4ndig kontrolliert und selbst besitzt. Dazu geh\u00f6ren die eigene Website, Social-Media-Profile, Blogs, E-Mail-Newsletter und andere digitale oder physische Plattformen, die direkt von der Marke betrieben werden. Diese Kan\u00e4le dienen dazu, Botschaften zu verbreiten, Kunden zu binden und die Markenidentit\u00e4t zu st\u00e4rken. Ein Hauptvorteil von Owned...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media-beats.com\/en\/glossar\/owned-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Beats\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediabeatsagentur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media-beats.com\/glossar\/owned-media\/\",\"url\":\"https:\/\/media-beats.com\/glossar\/owned-media\/\",\"name\":\"Owned Media - Media Beats\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/#website\"},\"datePublished\":\"2024-12-12T12:04:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/media-beats.com\/glossar\/owned-media\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/media-beats.com\/glossar\/owned-media\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/media-beats.com\/glossar\/owned-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/media-beats.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Owned Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/media-beats.com\/#website\",\"url\":\"https:\/\/media-beats.com\/\",\"name\":\"Media Beats\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/media-beats.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/media-beats.com\/#organization\",\"name\":\"Media Beats\",\"url\":\"https:\/\/media-beats.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"contentUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"width\":114,\"height\":16,\"caption\":\"Media Beats\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediabeatsagentur\",\"https:\/\/x.com\/BeatsGmbh\",\"https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/\",\"https:\/\/www.instagram.com\/media_beats_gmbh\/\",\"https:\/\/medium.com\/@mediabeats\",\"https:\/\/www.xing.com\/pages\/mediabeatsgmbh\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Owned Media - Media Beats","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/media-beats.com\/en\/glossar\/owned-media\/","og_locale":"en_GB","og_type":"article","og_title":"Owned Media - Media Beats","og_description":"Owned Media bezeichnet alle Medienkan\u00e4le und Inhalte, die ein Unternehmen vollst\u00e4ndig kontrolliert und selbst besitzt. Dazu geh\u00f6ren die eigene Website, Social-Media-Profile, Blogs, E-Mail-Newsletter und andere digitale oder physische Plattformen, die direkt von der Marke betrieben werden. Diese Kan\u00e4le dienen dazu, Botschaften zu verbreiten, Kunden zu binden und die Markenidentit\u00e4t zu st\u00e4rken. Ein Hauptvorteil von Owned...","og_url":"https:\/\/media-beats.com\/en\/glossar\/owned-media\/","og_site_name":"Media Beats","article_publisher":"https:\/\/www.facebook.com\/mediabeatsagentur","twitter_card":"summary_large_image","twitter_site":"@BeatsGmbh","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/media-beats.com\/glossar\/owned-media\/","url":"https:\/\/media-beats.com\/glossar\/owned-media\/","name":"Owned Media - Media Beats","isPartOf":{"@id":"https:\/\/media-beats.com\/#website"},"datePublished":"2024-12-12T12:04:02+00:00","breadcrumb":{"@id":"https:\/\/media-beats.com\/glossar\/owned-media\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/media-beats.com\/glossar\/owned-media\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/media-beats.com\/glossar\/owned-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/media-beats.com\/"},{"@type":"ListItem","position":2,"name":"Owned Media"}]},{"@type":"WebSite","@id":"https:\/\/media-beats.com\/#website","url":"https:\/\/media-beats.com\/","name":"Media Beats","description":"","publisher":{"@id":"https:\/\/media-beats.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/media-beats.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/media-beats.com\/#organization","name":"Media Beats","url":"https:\/\/media-beats.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/","url":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","contentUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","width":114,"height":16,"caption":"Media Beats"},"image":{"@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediabeatsagentur","https:\/\/x.com\/BeatsGmbh","https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/","https:\/\/www.instagram.com\/media_beats_gmbh\/","https:\/\/medium.com\/@mediabeats","https:\/\/www.xing.com\/pages\/mediabeatsgmbh"]}]}},"taxonomy_info":{"glossary-cat":[{"value":45,"label":"Branding Glossar"},{"value":46,"label":"E-Commerce Glossar"},{"value":47,"label":"E-Mail Marketing Glossar"},{"value":49,"label":"Online Marketing Glossar"},{"value":50,"label":"Performance Marketing Glossar"},{"value":52,"label":"SEO Glossar"},{"value":53,"label":"Social Media Marketing Glossar"},{"value":186,"label":"Technologien Glossar"},{"value":55,"label":"Webdesign Glossar"},{"value":56,"label":"Webentwicklung Glossar"}]},"featured_image_src_large":false,"author_info":{"display_name":"admin_bigus","author_link":"https:\/\/media-beats.com\/en\/author\/admin_bigus\/"},"comment_info":"","related_terms":"","external_url":"","internal_reference_id":"","_links":{"self":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/9312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/9312\/revisions"}],"wp:attachment":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/media?parent=9312"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=9312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}