{"id":9334,"date":"2024-12-19T10:08:26","date_gmt":"2024-12-19T08:08:26","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&amp;p=9334"},"modified":"2024-12-19T10:08:26","modified_gmt":"2024-12-19T08:08:26","slug":"yahoo-gemini","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/yahoo-gemini\/","title":{"rendered":"Yahoo Gemini"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden @container\/thread\">\n<div class=\"h-full\">\n<div class=\"react-scroll-to-bottom--css-fppks-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-fppks-1n7m0yu\">\n<div class=\"flex flex-col text-sm md:pb-9\">\n<article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-233\" data-scroll-anchor=\"true\">\n<div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1f00512e-a2b7-4233-968f-6a81c080c6c2\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p><strong>Yahoo Gemini<\/strong>, mittlerweile als Verizon Media Native Ads bekannt, ist eine Werbeplattform, die es Unternehmen erm\u00f6glicht, <a href=\"https:\/\/media-beats.com\/en\/display-ads\/\" target=\"_blank\" rel=\"noopener\">native Anzeigen<\/a> und Suchmaschinenwerbung in einem Netzwerk von <a href=\"https:\/\/media-beats.com\/en\/website-erstellen\/\" target=\"_blank\" rel=\"noopener\">Websites<\/a> und <a href=\"https:\/\/media-beats.com\/en\/app-design-and-development\/\" target=\"_blank\" rel=\"noopener\">Apps<\/a> zu schalten. Die Plattform kombiniert die Reichweite von <a href=\"http:\/\/www.yahoo.com\" target=\"_blank\" rel=\"noopener\">Yahoo<\/a>, AOL und weiteren Partnerseiten, um Unternehmen dabei zu helfen, ihre Zielgruppen gezielt anzusprechen.<\/p>\n<p>Ein Kernmerkmal von Yahoo Gemini ist die <strong>Integration von nativen Anzeigen<\/strong>. Diese Anzeigen f\u00fcgen sich nahtlos in das Design der Plattformen ein, auf denen sie geschaltet werden, und wirken wie organischer Content. Dadurch wird die Wahrscheinlichkeit erh\u00f6ht, dass <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noopener\">Nutzer<\/a> die Anzeigen wahrnehmen und mit ihnen interagieren, ohne sie als st\u00f6rend zu empfinden.<\/p>\n<p>Ein weiterer Vorteil ist die <strong>zielgerichtete Aussteuerung<\/strong> der Anzeigen. Die Plattform nutzt demografische Daten, Interessen, Standorte und Ger\u00e4teinformationen, um Anzeigen an die relevantesten <a href=\"https:\/\/media-beats.com\/en\/glossar\/target-group-analysis\/\" target=\"_blank\" rel=\"noopener\">Target groups<\/a> auszuspielen. Dies erm\u00f6glicht Werbetreibenden, ihre Kampagnen effektiv zu steuern und die bestm\u00f6gliche Leistung zu erzielen.<\/p>\n<p>Beispiel: Ein Reiseveranstalter k\u00f6nnte Yahoo Gemini nutzen, um native Anzeigen f\u00fcr Urlaubsangebote in Artikeln zu platzieren, die sich mit Reisetipps besch\u00e4ftigen. Diese Anzeigen w\u00fcrden optisch und thematisch in den Kontext des Artikels passen und so die Wahrscheinlichkeit erh\u00f6hen, dass interessierte Leser darauf klicken.<\/p>\n<p>Yahoo Gemini bietet Unternehmen eine effiziente M\u00f6glichkeit, durch native Werbung und <a href=\"https:\/\/media-beats.com\/en\/sea\/\" target=\"_blank\" rel=\"noopener\">Suchmaschinenanzeigen<\/a> Nutzer auf mehreren Plattformen zu erreichen. Die Kombination aus <a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_blank\" rel=\"noopener\">Reach<\/a>, ansprechender Integration und pr\u00e4zisem <a href=\"https:\/\/media-beats.com\/en\/glossar\/en-targeting\/\" target=\"_blank\" rel=\"noopener\">Targeting<\/a> macht die Plattform zu einem n\u00fctzlichen Werkzeug f\u00fcr gezielte <a href=\"https:\/\/media-beats.com\/en\/online-shop-werbung\/\" target=\"_blank\" rel=\"noopener\">Werbekampagnen<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center\">\n<p>&nbsp;<\/p>\n<div class=\"flex\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pr-2 lg:pr-0\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<div class=\"absolute\">\n<div class=\"flex items-center justify-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"md:pt-0 dark:border-white\/20 md:border-transparent md:dark:border-transparent w-full\">\n<div>\n<div class=\"m-auto text-base px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"flex justify-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Yahoo Gemini, mittlerweile als Verizon Media Native Ads bekannt, ist eine Werbeplattform, die es Unternehmen erm\u00f6glicht, native Anzeigen und Suchmaschinenwerbung in einem Netzwerk von Websites und Apps zu schalten. Die Plattform kombiniert die Reichweite von Yahoo, AOL und weiteren Partnerseiten, um Unternehmen dabei zu helfen, ihre Zielgruppen gezielt anzusprechen. Ein Kernmerkmal von Yahoo Gemini ist&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[45,46,49,50,51,53,186],"class_list":["post-9334","glossary","type-glossary","status-publish","hentry","glossary-cat-branding-glossar","glossary-cat-e-commerce-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-sea-glossar","glossary-cat-social-media-marketing-glossar","glossary-cat-technologien-im-online-marketing-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yahoo Gemini - Media Beats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/yahoo-gemini\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yahoo Gemini - Media Beats\" \/>\n<meta property=\"og:description\" content=\"Yahoo Gemini, mittlerweile als Verizon Media Native Ads bekannt, ist eine Werbeplattform, die es Unternehmen erm\u00f6glicht, native Anzeigen und Suchmaschinenwerbung in einem Netzwerk von Websites und Apps zu schalten. Die Plattform kombiniert die Reichweite von Yahoo, AOL und weiteren Partnerseiten, um Unternehmen dabei zu helfen, ihre Zielgruppen gezielt anzusprechen. Ein Kernmerkmal von Yahoo Gemini ist...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media-beats.com\/en\/glossar\/yahoo-gemini\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Beats\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediabeatsagentur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media-beats.com\/glossar\/yahoo-gemini\/\",\"url\":\"https:\/\/media-beats.com\/glossar\/yahoo-gemini\/\",\"name\":\"Yahoo Gemini - Media Beats\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/#website\"},\"datePublished\":\"2024-12-19T08:08:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/media-beats.com\/glossar\/yahoo-gemini\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/media-beats.com\/glossar\/yahoo-gemini\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/media-beats.com\/glossar\/yahoo-gemini\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/media-beats.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Yahoo Gemini\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/media-beats.com\/#website\",\"url\":\"https:\/\/media-beats.com\/\",\"name\":\"Media Beats\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/media-beats.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/media-beats.com\/#organization\",\"name\":\"Media Beats\",\"url\":\"https:\/\/media-beats.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"contentUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"width\":114,\"height\":16,\"caption\":\"Media Beats\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediabeatsagentur\",\"https:\/\/x.com\/BeatsGmbh\",\"https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/\",\"https:\/\/www.instagram.com\/media_beats_gmbh\/\",\"https:\/\/medium.com\/@mediabeats\",\"https:\/\/www.xing.com\/pages\/mediabeatsgmbh\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yahoo Gemini - Media Beats","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/media-beats.com\/en\/glossar\/yahoo-gemini\/","og_locale":"en_GB","og_type":"article","og_title":"Yahoo Gemini - Media Beats","og_description":"Yahoo Gemini, mittlerweile als Verizon Media Native Ads bekannt, ist eine Werbeplattform, die es Unternehmen erm\u00f6glicht, native Anzeigen und Suchmaschinenwerbung in einem Netzwerk von Websites und Apps zu schalten. Die Plattform kombiniert die Reichweite von Yahoo, AOL und weiteren Partnerseiten, um Unternehmen dabei zu helfen, ihre Zielgruppen gezielt anzusprechen. Ein Kernmerkmal von Yahoo Gemini ist...","og_url":"https:\/\/media-beats.com\/en\/glossar\/yahoo-gemini\/","og_site_name":"Media Beats","article_publisher":"https:\/\/www.facebook.com\/mediabeatsagentur","twitter_card":"summary_large_image","twitter_site":"@BeatsGmbh","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/media-beats.com\/glossar\/yahoo-gemini\/","url":"https:\/\/media-beats.com\/glossar\/yahoo-gemini\/","name":"Yahoo Gemini - Media Beats","isPartOf":{"@id":"https:\/\/media-beats.com\/#website"},"datePublished":"2024-12-19T08:08:26+00:00","breadcrumb":{"@id":"https:\/\/media-beats.com\/glossar\/yahoo-gemini\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/media-beats.com\/glossar\/yahoo-gemini\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/media-beats.com\/glossar\/yahoo-gemini\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/media-beats.com\/"},{"@type":"ListItem","position":2,"name":"Yahoo Gemini"}]},{"@type":"WebSite","@id":"https:\/\/media-beats.com\/#website","url":"https:\/\/media-beats.com\/","name":"Media Beats","description":"","publisher":{"@id":"https:\/\/media-beats.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/media-beats.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/media-beats.com\/#organization","name":"Media Beats","url":"https:\/\/media-beats.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/","url":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","contentUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","width":114,"height":16,"caption":"Media Beats"},"image":{"@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediabeatsagentur","https:\/\/x.com\/BeatsGmbh","https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/","https:\/\/www.instagram.com\/media_beats_gmbh\/","https:\/\/medium.com\/@mediabeats","https:\/\/www.xing.com\/pages\/mediabeatsgmbh"]}]}},"taxonomy_info":{"glossary-cat":[{"value":45,"label":"Branding Glossar"},{"value":46,"label":"E-Commerce Glossar"},{"value":49,"label":"Online Marketing Glossar"},{"value":50,"label":"Performance Marketing Glossar"},{"value":51,"label":"SEA Glossar"},{"value":53,"label":"Social Media Marketing Glossar"},{"value":186,"label":"Technologien Glossar"}]},"featured_image_src_large":false,"author_info":{"display_name":"admin_bigus","author_link":"https:\/\/media-beats.com\/en\/author\/admin_bigus\/"},"comment_info":"","related_terms":"Verizon Media Native Ads","external_url":"","internal_reference_id":"","_links":{"self":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/9334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/9334\/revisions"}],"wp:attachment":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/media?parent=9334"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=9334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}