{"id":9406,"date":"2025-01-14T12:03:16","date_gmt":"2025-01-14T10:03:16","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&p=9406"},"modified":"2026-05-10T18:39:44","modified_gmt":"2026-05-10T16:39:44","slug":"c2c","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/c2c\/","title":{"rendered":"Consumer-to-Consumer (C2C)"},"content":{"rendered":"

Consumer-to-consumer (C2C)<\/strong> describes a business model<\/strong> in which private individuals trade directly with other private individuals<\/strong>. You sell or buy products<\/a> and services without a traditional retailer in between. Digital platforms<\/a> usually handle the mediation. This model has become especially widespread in online commerce<\/a>. This creates flexible marketplaces for used and new offers.<\/p>\n\n\n\n

What's behind C2C<\/h2>\n\n\n\n

In the C2C model<\/strong>, consumers trade directly with each other. Platforms such as eBay<\/strong> or Vinted<\/strong> provide the technical infrastructure for this. Users<\/a> create offers, communicate with each other, and process transactions<\/a>. The platform itself usually does not sell products. Instead, it provides functions such as search<\/strong><\/a>, payment<\/strong><\/a>, or reviews<\/strong>.<\/p>\n\n\n\n

Why C2C matters<\/h2>\n\n\n\n

The model enables easy access to digital commerce<\/strong> without having your own company. You can sell products<\/a>, pass them on, or exchange them. At the same time, new forms of sustainable consumption emerge through reuse. C2C<\/strong> plays an important role, especially in the field of e-commerce<\/a>. Platforms also benefit from network effects<\/strong> and high user activity<\/strong>.<\/p>\n\n\n\n

Typical areas of application<\/h2>\n\n\n\n

C2C<\/strong> appears in various digital marketplaces and applications:<\/p>\n\n\n\n