{"id":9411,"date":"2025-01-08T15:00:29","date_gmt":"2025-01-08T13:00:29","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&p=9411"},"modified":"2026-05-10T17:02:19","modified_gmt":"2026-05-10T15:02:19","slug":"bounce-message","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/bounce-message\/","title":{"rendered":"Bounce Message"},"content":{"rendered":"

A bounce message<\/strong> is an automatic error notification<\/strong> that occurs when an email cannot be delivered<\/strong>. You receive this message from the recipient\u2019s mail server or an intermediate system. It explains why delivery failed<\/strong>. In email marketing<\/a>, a bounce message<\/strong> is an important indication of technical or quality-related issues. This allows you to strategically improve deliverability<\/strong> and data quality<\/strong>.<\/p>\n\n\n\n

What's behind a Bounce Message<\/h2>\n\n\n\n

Such feedback<\/strong> occurs when a mail server rejects a message or cannot deliver it<\/strong>. The error message<\/strong> usually contains technical information about the problem<\/strong>. You distinguish between temporary<\/strong> and permanent errors<\/strong>:<\/p>\n\n\n\n

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  • temporary problems<\/strong> are referred to as a soft bounce<\/strong>.<\/li>\n\n\n\n
  • permanent errors<\/strong> are called hard bounces<\/strong> and often involve invalid addresses<\/strong>.<\/li>\n<\/ul>\n\n\n\n

    Both variants influence the quality of your email campaigns<\/strong>.<\/p>\n\n\n\n