{"id":9423,"date":"2025-03-01T11:00:54","date_gmt":"2025-03-01T09:00:54","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&amp;p=9423"},"modified":"2025-03-01T11:00:54","modified_gmt":"2025-03-01T09:00:54","slug":"mailing-list","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/mailing-list\/","title":{"rendered":"Mailing-Liste"},"content":{"rendered":"<p data-start=\"21\" data-end=\"302\">Eine <strong data-start=\"26\" data-end=\"43\">Mailing-Liste<\/strong> ist eine Sammlung von E-Mail-Adressen, die f\u00fcr den regelm\u00e4\u00dfigen Versand von Nachrichten, <a href=\"https:\/\/media-beats.com\/en\/newsletter-gestaltung\/\" target=\"_blank\" rel=\"noopener\">Newslettern<\/a> or <a href=\"https:\/\/media-beats.com\/en\/glossar\/email-campaign\/\" target=\"_blank\" rel=\"noopener\">Marketingkampagnen<\/a> genutzt wird. Unternehmen und Organisationen setzen sie ein, um gezielt mit Abonnenten, Kunden oder Interessenten zu kommunizieren.<\/p>\n<p data-start=\"304\" data-end=\"684\">Mailing-Listen k\u00f6nnen manuell gepflegt oder \u00fcber E-Mail-Marketing-Tools wie <a href=\"https:\/\/mailchimp.com\/de\/\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a> or <a href=\"https:\/\/www.brevo.com\/de\/\" target=\"_blank\" rel=\"noopener\">Brevo<\/a> (ehemals Sendinblue) verwaltet werden. Eine gut segmentierte Liste verbessert die Relevanz der Inhalte und steigert die <a href=\"https:\/\/media-beats.com\/en\/email-campaigns-strategies-for-open-and-click-rates\/\" target=\"_blank\" rel=\"noopener\">\u00d6ffnungs- und Klickraten<\/a>. Beispielsweise k\u00f6nnen Kunden nach Interessen, Kaufverhalten oder Standort kategorisiert werden, um personalisierte E-Mails zu erhalten.<\/p>\n<p data-start=\"686\" data-end=\"925\">Ein Beispiel ist ein <a href=\"https:\/\/media-beats.com\/en\/online-shop-werbung\/\" target=\"_blank\" rel=\"noopener\">E-Commerce-Shop<\/a>, der w\u00f6chentliche Sonderangebote an Kunden versendet, die sich f\u00fcr eine bestimmte Produktkategorie interessieren. Durch gezielte Ansprache lassen sich Streuverluste minimieren und <a href=\"https:\/\/media-beats.com\/en\/glossar\/konversionsrate\/\" target=\"_blank\" rel=\"noopener\">Conversions<\/a> erh\u00f6hen.<\/p>\n<p data-start=\"927\" data-end=\"1135\" data-is-last-node=\"\">Mailing-Listen sind ein zentrales Element im <a href=\"https:\/\/media-beats.com\/en\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">Email marketing<\/a>. Sie erm\u00f6glichen eine direkte Kundenkommunikation und bieten hohe Conversion-Chancen, wenn sie strategisch genutzt und regelm\u00e4\u00dfig gepflegt werden.<\/p>","protected":false},"excerpt":{"rendered":"<p>Eine Mailing-Liste ist eine Sammlung von E-Mail-Adressen, die f\u00fcr den regelm\u00e4\u00dfigen Versand von Nachrichten, Newslettern oder Marketingkampagnen genutzt wird. Unternehmen und Organisationen setzen sie ein, um gezielt mit Abonnenten, Kunden oder Interessenten zu kommunizieren. Mailing-Listen k\u00f6nnen manuell gepflegt oder \u00fcber E-Mail-Marketing-Tools wie Mailchimp oder Brevo (ehemals Sendinblue) verwaltet werden. Eine gut segmentierte Liste verbessert die&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[46,47,49,50,56],"class_list":["post-9423","glossary","type-glossary","status-publish","hentry","glossary-cat-e-commerce-glossar","glossary-cat-e-mail-markerting-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-webentwicklung-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mailing-Liste - Media Beats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/mailing-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mailing-Liste - Media Beats\" \/>\n<meta property=\"og:description\" content=\"Eine Mailing-Liste ist eine Sammlung von E-Mail-Adressen, die f\u00fcr den regelm\u00e4\u00dfigen Versand von Nachrichten, Newslettern oder Marketingkampagnen genutzt wird. 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