{"id":9765,"date":"2025-01-22T11:00:48","date_gmt":"2025-01-22T09:00:48","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&amp;p=9765"},"modified":"2025-01-22T11:00:48","modified_gmt":"2025-01-22T09:00:48","slug":"cost-per-mille-cpm","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/cost-per-mille-cpm\/","title":{"rendered":"Cost per mille (CPM)"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden @container\/thread\">\n<div class=\"h-full\">\n<div class=\"react-scroll-to-bottom--css-mwtuz-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-mwtuz-1n7m0yu\">\n<div class=\"flex flex-col text-sm md:pb-9\">\n<article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-265\" data-scroll-anchor=\"true\">\n<div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"fc5f8b17-8f21-4e23-aa62-549a2b2008c2\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p><strong>Cost per Mille (CPM)<\/strong> ist ein Abrechnungsmodell im <a href=\"https:\/\/media-beats.com\/en\/online-marketing\/\" target=\"_blank\" rel=\"noopener\">Online-Marketing<\/a>, bei dem Werbetreibende pro 1.000 Impressionen, also Sichtkontakte mit einer <a href=\"https:\/\/media-beats.com\/en\/display-ads\/\" target=\"_blank\" rel=\"noopener\">Anzeige<\/a>, zahlen. Dieses Modell wird h\u00e4ufig f\u00fcr Kampagnen eingesetzt, die auf <a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_blank\" rel=\"noopener\">Reach<\/a> und <a href=\"https:\/\/media-beats.com\/en\/glossar\/branding\/\" target=\"_blank\" rel=\"noopener\">Markenbekanntheit<\/a> abzielen, da es die Kosten basierend auf der H\u00e4ufigkeit der Anzeigenansicht berechnet, unabh\u00e4ngig davon, ob ein <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noopener\">Nutzer<\/a> darauf klickt.<\/p>\n<p>Ein wichtiger Aspekt von CPM ist die <strong>Fokuslegung auf Sichtbarkeit<\/strong>. Es eignet sich ideal f\u00fcr Werbetreibende, die sicherstellen m\u00f6chten, dass ihre Botschaft m\u00f6glichst viele Menschen erreicht. Die Abrechnung erfolgt pro 1.000 Impressionen, was eine klare Kalkulation der Kosten f\u00fcr Reichweite erm\u00f6glicht und besonders in Display- und <a href=\"https:\/\/media-beats.com\/en\/glossar\/video-advertising\/\" target=\"_blank\" rel=\"noopener\">Video-Werbung<\/a> weit verbreitet ist.<\/p>\n<p>Ein weiterer Vorteil von CPM ist die <strong>Planbarkeit<\/strong>. Da die Kosten pro 1.000 Impressionen festgelegt werden, k\u00f6nnen Werbetreibende ihre Budgets und die erwartete Reichweite pr\u00e4zise planen. Dies macht CPM-Kampagnen besonders attraktiv f\u00fcr <a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noopener\">Marken<\/a>, die ein breites Publikum ansprechen m\u00f6chten, ohne direkt auf Klicks oder <a href=\"https:\/\/media-beats.com\/en\/glossar\/konversionsrate\/\" target=\"_blank\" rel=\"noopener\">Conversions<\/a> abzuzielen.<\/p>\n<p>Beispiel: Eine Modemarke k\u00f6nnte eine CPM-Kampagne starten, bei der die Anzeige 100.000 Mal ausgespielt wird. Wenn der CPM 5 Euro betr\u00e4gt, belaufen sich die Gesamtkosten der Kampagne auf 500 Euro.<\/p>\n<p>CPM ist ein effektives Modell f\u00fcr Kampagnen, die Markenpr\u00e4senz und Sichtbarkeit in den Vordergrund stellen. Es bietet Werbetreibenden die M\u00f6glichkeit, ihre Botschaften gro\u00dffl\u00e4chig zu verbreiten und gleichzeitig die Kosten \u00fcberschaubar zu halten.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-2 flex gap-3 empty:hidden -ml-2\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div class=\"flex items-center\">\n<p>&nbsp;<\/p>\n<div class=\"flex\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pr-2 lg:pr-0\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<div class=\"absolute\">\n<div class=\"flex items-center justify-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"md:pt-0 dark:border-white\/20 md:border-transparent md:dark:border-transparent w-full\">\n<div>\n<div class=\"m-auto text-base px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"flex justify-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cost per Mille (CPM) ist ein Abrechnungsmodell im Online-Marketing, bei dem Werbetreibende pro 1.000 Impressionen, also Sichtkontakte mit einer Anzeige, zahlen. Dieses Modell wird h\u00e4ufig f\u00fcr Kampagnen eingesetzt, die auf Reichweite und Markenbekanntheit abzielen, da es die Kosten basierend auf der H\u00e4ufigkeit der Anzeigenansicht berechnet, unabh\u00e4ngig davon, ob ein Nutzer darauf klickt. Ein wichtiger Aspekt&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[46,47,49,50,51,52,53],"class_list":["post-9765","glossary","type-glossary","status-publish","hentry","glossary-cat-e-commerce-glossar","glossary-cat-e-mail-markerting-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-sea-glossar","glossary-cat-seo-glossar","glossary-cat-social-media-marketing-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cost per mille (CPM) - Media Beats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/cost-per-mille-cpm\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cost per mille (CPM) - Media Beats\" \/>\n<meta property=\"og:description\" content=\"Cost per Mille (CPM) ist ein Abrechnungsmodell im Online-Marketing, bei dem Werbetreibende pro 1.000 Impressionen, also Sichtkontakte mit einer Anzeige, zahlen. 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