{"id":9978,"date":"2025-02-13T12:00:04","date_gmt":"2025-02-13T10:00:04","guid":{"rendered":"https:\/\/media-beats.com\/?post_type=glossary&#038;p=9978"},"modified":"2026-05-17T15:39:32","modified_gmt":"2026-05-17T13:39:32","slug":"user-generated-content","status":"publish","type":"glossary","link":"https:\/\/media-beats.com\/en\/glossar\/user-generated-content\/","title":{"rendered":"User-Generated Content"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>User-Generated Content (UGC)<\/strong> beschreibt <strong>Inhalte<\/strong>, die nicht von Unternehmen, sondern <strong>von <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nutzern<\/a> selbst erstellt werden<\/strong>. Dazu geh\u00f6ren <strong>Bewertungen<\/strong>, <strong>Fotos<\/strong>, <strong>Videos<\/strong>, <strong>Kommentare<\/strong> or <a href=\"https:\/\/media-beats.com\/en\/social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Social-Media-Beitr\u00e4ge<\/strong><\/a>. Du findest solche Inhalte auf <a href=\"https:\/\/media-beats.com\/en\/sea-ads-plattformen\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Plattformen<\/strong><\/a>, <a href=\"https:\/\/media-beats.com\/en\/website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Websites<\/strong><\/a> oder in <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/community-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Communities<\/a><\/strong>. Unternehmen nutzen sie, um <a href=\"https:\/\/media-beats.com\/en\/building-trust-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vertrauen<\/a>, <a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reach<\/a> und <a href=\"https:\/\/media-beats.com\/en\/glossar\/interaktionsrate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interaktionen<\/a> zu st\u00e4rken. Im <a href=\"https:\/\/media-beats.com\/en\/online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">digitalen Marketing<\/a> z\u00e4hlt <strong>UGC<\/strong> zu den wichtigsten Formen <strong>authentischer Kommunikation<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die <a href=\"https:\/\/media-beats.com\/en\/glossar\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Inhalte<\/strong><\/a> entstehen direkt durch <strong>Kunden<\/strong> or <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/community-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Community<\/a>-Mitglieder<\/strong>. Plattformen wie <a href=\"https:\/\/media-beats.com\/en\/glossar\/instagram-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram<\/strong><\/a> or <a href=\"https:\/\/media-beats.com\/en\/glossar\/tiktok-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TikTok<\/strong><\/a> f\u00f6rdern solche Beitr\u00e4ge aktiv. <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nutzer<\/a> teilen Erfahrungen, Empfehlungen oder <a href=\"https:\/\/media-beats.com\/en\/traffic-jam-whopper-burger-king\/\" target=\"_blank\" rel=\"noreferrer noopener\">kreative Inhalte<\/a> rund um <a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Marken<\/strong><\/a> und <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/produktmarketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Produkte<\/a><\/strong>. Unternehmen greifen diese <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inhalte<\/a><\/strong> h\u00e4ufig auf und integrieren sie in ihre Kommunikation. Dadurch entsteht ein st\u00e4rkerer <a href=\"https:\/\/media-beats.com\/en\/glossar\/community-management\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Community-Bezug<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Warum User-Generated Content wichtig ist<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nutzer<\/a> vertrauen anderen <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nutzern<\/a><\/strong> oft st\u00e4rker als <strong>klassischer <a href=\"https:\/\/media-beats.com\/en\/ai-ecommerce-new-era-amazon-sellers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Werbung<\/a><\/strong>. <strong>Authentische Inhalte<\/strong> wirken glaubw\u00fcrdiger und emotionaler. Gleichzeitig erh\u00f6hen sie <a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reach<\/a> und <a href=\"https:\/\/media-beats.com\/en\/glossar\/interaktionsrate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interaktionen<\/a> in <a href=\"https:\/\/media-beats.com\/en\/glossar\/social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">sozialen Netzwerken<\/a>. Besonders im Bereich <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content marketing<\/a><\/strong> unterst\u00fctzt <strong>USC<\/strong> die <a href=\"https:\/\/media-beats.com\/en\/glossar\/brand-awareness\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Markenwahrnehmung<\/strong><\/a> nachhaltig. Unternehmen profitieren zus\u00e4tzlich von neuen Inhalten ohne vollst\u00e4ndige <strong>Eigenproduktion<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Typische Formate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UGC<\/strong> tritt in <strong>verschiedenen Formaten<\/strong> auf:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produktbewertungen und Rezensionen<\/li>\n\n\n\n<li>Fotos oder <a href=\"https:\/\/media-beats.com\/en\/glossar\/video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Videos<\/a> von Kunden<\/li>\n\n\n\n<li>Kommentare und Erfahrungsberichte<\/li>\n\n\n\n<li>Beitr\u00e4ge mit <a href=\"https:\/\/media-beats.com\/en\/glossar\/branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marken<\/a>&#8211; oder <a href=\"https:\/\/media-beats.com\/en\/welche-sea-plattform-kampagne\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kampagnenbezug<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Diese <strong>Inhalte<\/strong> entstehen meist <strong>freiwillig<\/strong> und <a href=\"https:\/\/media-beats.com\/en\/glossar\/organic-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>organisch<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategic Classification<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UGC<\/strong> st\u00e4rkt <a href=\"https:\/\/media-beats.com\/en\/building-trust-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vertrauen<\/a> und <a href=\"https:\/\/media-beats.com\/en\/glossar\/community-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Community-Aufbau<\/a>. Gleichzeitig solltest Du Inhalte sorgf\u00e4ltig moderieren und rechtliche Aspekte beachten. Nicht jeder Beitrag passt automatisch zur <strong><a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">Markenstrategie<\/a><\/strong>. Erfolgreiche Unternehmen f\u00f6rdern kreative Beteiligung und klare Kommunikation. Dadurch entsteht ein ausgewogenes Verh\u00e4ltnis zwischen <strong>Control<\/strong> und <strong>Authentizit\u00e4t<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Du erreichst <a href=\"https:\/\/media-beats.com\/en\/glossar\/target-group-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Target groups<\/a> oft besser durch echte Erfahrungen anderer <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nutzer<\/a>. Authentische Inhalte schaffen N\u00e4he und Glaubw\u00fcrdigkeit. Wer Communitys aktiv einbindet und wertsch\u00e4tzt, st\u00e4rkt <a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reach<\/a> und Vertrauen langfristig. So wird <strong>UGC<\/strong> zu einem wichtigen Bestandteil <a href=\"https:\/\/media-beats.com\/en\/brand\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>moderner Markenkommunikation<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Was ist User-Generated Content einfach erkl\u00e4rt?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UGC<\/strong> sind Inhalte, die von <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nutzern<\/strong><\/a> statt von Unternehmen erstellt werden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Welche Beispiele gibt es f\u00fcr User-Generated Content?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dazu geh\u00f6ren Bewertungen, Fotos, Videos, Kommentare und <a href=\"https:\/\/media-beats.com\/en\/social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social-Media-Beitr\u00e4ge<\/a> von <a href=\"https:\/\/media-beats.com\/en\/glossar\/user\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nutzern<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Warum ist User-Generated Content wichtig?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Er wirkt <strong>authentisch<\/strong>, st\u00e4rkt <strong><a href=\"https:\/\/media-beats.com\/en\/building-trust-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vertrauen<\/a><\/strong> und erh\u00f6ht oft <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/reichweite\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reach<\/a><\/strong> sowie <strong><a href=\"https:\/\/media-beats.com\/en\/glossar\/interaktionsrate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interaktionen<\/a><\/strong>.<\/p>\n\n\n\n<script type=\"application\/ld+json\"> { \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [ { \"@type\": \"Question\", \"name\": \"Was ist User-Generated Content einfach erkl\u00e4rt?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"User-Generated Content sind Inhalte, die von Nutzern statt von Unternehmen erstellt werden.\" } }, { \"@type\": \"Question\", \"name\": \"Welche Beispiele gibt es f\u00fcr User-Generated Content?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Dazu geh\u00f6ren Bewertungen, Fotos, Videos, Kommentare und Social-Media-Beitr\u00e4ge von Nutzern.\" } }, { \"@type\": \"Question\", \"name\": \"Warum ist User-Generated Content wichtig?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Er wirkt authentisch, st\u00e4rkt Vertrauen und erh\u00f6ht oft Reichweite sowie Interaktionen.\" } } ] } <\/script>","protected":false},"excerpt":{"rendered":"<p>User-Generated Content (UGC) beschreibt Inhalte, die nicht von Unternehmen, sondern von Nutzern selbst erstellt werden. Dazu geh\u00f6ren Bewertungen, Fotos, Videos, Kommentare oder Social-Media-Beitr\u00e4ge. Du findest solche Inhalte auf Plattformen, Websites oder in Communities. Unternehmen nutzen sie, um Vertrauen, Reichweite und Interaktionen zu st\u00e4rken. Im digitalen Marketing z\u00e4hlt UGC zu den wichtigsten Formen authentischer Kommunikation. Die&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"glossary-cat":[45,49,50,52,53,274,55],"class_list":["post-9978","glossary","type-glossary","status-publish","hentry","glossary-cat-branding-glossar","glossary-cat-online-marketing-glossar","glossary-cat-performance-marketing-glossar","glossary-cat-seo-glossar","glossary-cat-social-media-marketing-glossar","glossary-cat-videomarketing-glossar","glossary-cat-webdesign-glossar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>User-Generated Content erkl\u00e4rt<\/title>\n<meta name=\"description\" content=\"User-Generated Content sind Inhalte von Nutzern. Du verstehst Vorteile, Beispiele und Bedeutung f\u00fcr digitales Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/glossar\/user-generated-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User-Generated Content erkl\u00e4rt\" \/>\n<meta property=\"og:description\" content=\"User-Generated Content sind Inhalte von Nutzern. Du verstehst Vorteile, Beispiele und Bedeutung f\u00fcr digitales Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media-beats.com\/en\/glossar\/user-generated-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Beats\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediabeatsagentur\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-17T13:39:32+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media-beats.com\/glossar\/user-generated-content\/\",\"url\":\"https:\/\/media-beats.com\/glossar\/user-generated-content\/\",\"name\":\"User-Generated Content erkl\u00e4rt\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/#website\"},\"datePublished\":\"2025-02-13T10:00:04+00:00\",\"dateModified\":\"2026-05-17T13:39:32+00:00\",\"description\":\"User-Generated Content sind Inhalte von Nutzern. Du verstehst Vorteile, Beispiele und Bedeutung f\u00fcr digitales Marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/media-beats.com\/glossar\/user-generated-content\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/media-beats.com\/glossar\/user-generated-content\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/media-beats.com\/glossar\/user-generated-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/media-beats.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"User-Generated Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/media-beats.com\/#website\",\"url\":\"https:\/\/media-beats.com\/\",\"name\":\"Media Beats\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/media-beats.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/media-beats.com\/#organization\",\"name\":\"Media Beats\",\"url\":\"https:\/\/media-beats.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"contentUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"width\":114,\"height\":16,\"caption\":\"Media Beats\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediabeatsagentur\",\"https:\/\/x.com\/BeatsGmbh\",\"https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/\",\"https:\/\/www.instagram.com\/media_beats_gmbh\/\",\"https:\/\/medium.com\/@mediabeats\",\"https:\/\/www.xing.com\/pages\/mediabeatsgmbh\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"User-Generated Content erkl\u00e4rt","description":"User-Generated Content sind Inhalte von Nutzern. Du verstehst Vorteile, Beispiele und Bedeutung f\u00fcr digitales Marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/media-beats.com\/en\/glossar\/user-generated-content\/","og_locale":"en_GB","og_type":"article","og_title":"User-Generated Content erkl\u00e4rt","og_description":"User-Generated Content sind Inhalte von Nutzern. Du verstehst Vorteile, Beispiele und Bedeutung f\u00fcr digitales Marketing.","og_url":"https:\/\/media-beats.com\/en\/glossar\/user-generated-content\/","og_site_name":"Media Beats","article_publisher":"https:\/\/www.facebook.com\/mediabeatsagentur","article_modified_time":"2026-05-17T13:39:32+00:00","twitter_card":"summary_large_image","twitter_site":"@BeatsGmbh","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/media-beats.com\/glossar\/user-generated-content\/","url":"https:\/\/media-beats.com\/glossar\/user-generated-content\/","name":"User-Generated Content erkl\u00e4rt","isPartOf":{"@id":"https:\/\/media-beats.com\/#website"},"datePublished":"2025-02-13T10:00:04+00:00","dateModified":"2026-05-17T13:39:32+00:00","description":"User-Generated Content sind Inhalte von Nutzern. Du verstehst Vorteile, Beispiele und Bedeutung f\u00fcr digitales Marketing.","breadcrumb":{"@id":"https:\/\/media-beats.com\/glossar\/user-generated-content\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/media-beats.com\/glossar\/user-generated-content\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/media-beats.com\/glossar\/user-generated-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/media-beats.com\/"},{"@type":"ListItem","position":2,"name":"User-Generated Content"}]},{"@type":"WebSite","@id":"https:\/\/media-beats.com\/#website","url":"https:\/\/media-beats.com\/","name":"Media Beats","description":"","publisher":{"@id":"https:\/\/media-beats.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/media-beats.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/media-beats.com\/#organization","name":"Media Beats","url":"https:\/\/media-beats.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/","url":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","contentUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","width":114,"height":16,"caption":"Media Beats"},"image":{"@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediabeatsagentur","https:\/\/x.com\/BeatsGmbh","https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/","https:\/\/www.instagram.com\/media_beats_gmbh\/","https:\/\/medium.com\/@mediabeats","https:\/\/www.xing.com\/pages\/mediabeatsgmbh"]}]}},"taxonomy_info":{"glossary-cat":[{"value":45,"label":"Branding Glossar"},{"value":49,"label":"Online Marketing Glossar"},{"value":50,"label":"Performance Marketing Glossar"},{"value":52,"label":"SEO Glossar"},{"value":53,"label":"Social Media Marketing Glossar"},{"value":274,"label":"Videomarketing Glossar"},{"value":55,"label":"Webdesign Glossar"}]},"featured_image_src_large":false,"author_info":{"display_name":"Oriol","author_link":"https:\/\/media-beats.com\/en\/author\/oriol\/"},"comment_info":"","related_terms":"UGC","external_url":"","internal_reference_id":"","_links":{"self":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/9978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":6,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/9978\/revisions"}],"predecessor-version":[{"id":21718,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary\/9978\/revisions\/21718"}],"wp:attachment":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/media?parent=9978"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/glossary-cat?post=9978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}