{"id":11352,"date":"2025-05-19T11:30:27","date_gmt":"2025-05-19T09:30:27","guid":{"rendered":"https:\/\/media-beats.com\/?p=11352"},"modified":"2025-11-11T18:21:51","modified_gmt":"2025-11-11T17:21:51","slug":"munich-city-marketing-most-walkable-city","status":"publish","type":"post","link":"https:\/\/media-beats.com\/en\/munich-city-marketing-most-walkable-city\/","title":{"rendered":"City marketing in Munich \u2013 the most walkable city in the world"},"content":{"rendered":"<p class=\"translation-block\"><a href=\"https:\/\/stadt.muenchen.de\/rathaus.html\" target=\"_blank\" rel=\"noopener\">Munich<\/a> now holds the title of the <strong>most walkable city in the world<\/strong>, gaining prestige and attention as a result. This title brings recognition and simultaneously creates great potential for a <b>modern, effective marketing strategy<\/b>. Urban planners, tourism officials, and every <a href=\"https:\/\/media-beats.com\/en\/\" target=\"_blank\" rel=\"noopener\">full-service marketing agency<\/a> offering <a href=\"https:\/\/media-beats.com\/en\/performance-marketing\/\" target=\"_blank\" rel=\"noopener\">performance marketing<\/a> recognize this opportunity. They develop strategies to transform this title into a strong and credible brand message\u2014and use it as a powerful impetus for future-oriented <b>city marketing<\/b>.<\/p>\n<h2>Why Munich ranks number one worldwide<\/h2>\n<p class=\"translation-block\">An international comparative study by the platform \u2018Compare the Market\u2019 shows that <a href=\"https:\/\/www.muenchen.travel\/\" target=\"_blank\" rel=\"noopener\">Munich<\/a> outperforms all major metropolises in pedestrian-friendliness. Relevant media such as <i>Travel + Leisure<\/i> and the <i>Daily Mail<\/i> also reported on the results of this study. The criteria evaluated included:<\/p>\n<ul>\n<li aria-level=\"1\">Number and quality of pedestrian zones<\/li>\n<li aria-level=\"1\">Infrastructure for cyclists and pedestrians<\/li>\n<li aria-level=\"1\">Safety in public spaces<\/li>\n<li aria-level=\"1\">Access to healthcare facilities and education<\/li>\n<li aria-level=\"1\">Costs and accessibility of public transportation<\/li>\n<li aria-level=\"1\">Climatic conditions, such as average precipitation<\/li>\n<\/ul>\n<p class=\"translation-block\"><a href=\"https:\/\/www.muenchen.travel\/\" target=\"_blank\" rel=\"noopener\">Munich<\/a> scored over 5 points in the overall rating, leaving all other cities far behind. Particularly noteworthy: <b>86% of residents live less than one kilometer from a car-free zone<\/b>. Additionally, the city offers a dense network of bike and pedestrian paths, significantly improving mobility. Munich also stands out for its <b>high safety<\/b> and a <b>reliable, efficient public transport system<\/b>.<img src=\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-digital-marketing-blog-muenchen-stadtmarketing-1.jpg\" alt=\"\"><\/p>\n<h3>The European leader in international comparison<\/h3>\n<p class=\"translation-block\"><b>Munich<\/b> outperformed cities like Milan, Warsaw, Helsinki, and Paris to claim the top spot. Each of these cities has its own unique strengths\u2014Milan captivates with its street caf\u00e9s, Paris with its historic boulevards. However, <strong>Munich<\/strong> combines all these advantages at once: safety, infrastructure, recreational areas, and easily walkable attractions.<\/p>\n<h2>What makes Munich the most walkable city in the world<\/h2>\n<p><b>Pedestrian-friendly urban planning since the 1970s<\/b><\/p>\n<p>Bereits zur Olympiade 1972 wandelte <a href=\"https:\/\/stadtgeschichte-muenchen.de\/muenchen\/olympia\/index.php\" target=\"_blank\" rel=\"noopener\">Munich<\/a> zentrale Stra\u00dfen wie die Kaufingerstra\u00dfe und Neuhauser Stra\u00dfe in autofreie Zonen um. Diese fr\u00fche Entscheidung zahlt sich langfristig aus und st\u00e4rkt die Attraktivit\u00e4t des gesamten Stadtzentrums. Heute bietet das Zentrum ein pulsierendes Areal f\u00fcr Einzelhandel, Gastronomie und Tourismus. Besucher k\u00f6nnen es vollst\u00e4ndig und bequem zu Fu\u00df erschlie\u00dfen.<\/p>\n<p><b>Umfangreiche Infrastruktur f\u00fcr Fu\u00dfg\u00e4nger und Radfahrer<\/b><\/p>\n<p>Von der Isarpromenade bis zum Englischen Garten bietet <a href=\"https:\/\/stadt.muenchen.de\/infos\/muenchner-radlnetz.html\" target=\"_blank\" rel=\"noopener\">Munich<\/a> hunderte Kilometer attraktive Wege f\u00fcr Spazierg\u00e4nger und Radfahrer. Die Wege wirken gepflegt, verlaufen breit und sicher, wodurch sie eine angenehme Nutzung erm\u00f6glichen. Au\u00dferdem f\u00fchren sie durch einige der sch\u00f6nsten und beliebtesten Gr\u00fcnfl\u00e4chen Europas.<\/p>\n<p><b>Sauberkeit, Sicherheit und Verl\u00e4sslichkeit<\/b><\/p>\n<p><a href=\"https:\/\/stadt.muenchen.de\/infos\/statistik-sicherheit.html\" target=\"_blank\" rel=\"noopener\">Munich<\/a> z\u00e4hlt zu den sichersten St\u00e4dten Deutschlands und erreicht international sogar den vierten Platz beim Thema Sicherheit. Gut beleuchtete Stra\u00dfen, regelm\u00e4\u00dfige Reinigung und sichtbare Polizeipr\u00e4senz st\u00e4rken das Sicherheitsgef\u00fchl der Bev\u00f6lkerung. Dieser Faktor spielt eine wichtige Rolle f\u00fcr Fu\u00dfg\u00e4nger, besonders f\u00fcr Familien und \u00e4ltere Menschen.<\/p>\n<p><b>Touristische Hotspots direkt zu Fu\u00df erreichbar<\/b><\/p>\n<p class=\"translation-block\"><a href=\"https:\/\/stadt.muenchen.de\/infos\/statistik-sicherheit.html\" target=\"_blank\" rel=\"noopener\">Munich<\/a> is one of the safest cities in Germany and even ranks fourth internationally in terms of safety. Well-lit streets, regular cleaning, and visible police presence enhance the population\u2019s sense of security. This factor plays an important role for pedestrians, especially for families and elderly people. <b>Tourist hotspots directly accessible on foot<\/b><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-digitales-marketing-blog-muenchen-stadtmarketing-1.jpg\" alt=\"\" \/><\/p>\n<h2>How Munich should exploit this potential in its marketing<\/h2>\n<p class=\"translation-block\">The award not only provides a reason to celebrate but also offers a clear advantage for <b>strategic city marketing.<\/b> It also creates an ideal starting point for targeted <a href=\"https:\/\/media-beats.com\/en\/online-marketing\/\" target=\"_blank\" rel=\"noopener\">online marketing<\/a> with a strong tourist focus. A <a href=\"https:\/\/media-beats.com\/en\/\" target=\"_blank\" rel=\"noopener\">full-service agency<\/a> can develop and implement a <a href=\"https:\/\/media-beats.com\/en\/omnichannel-retailing-kunden-erreichen\/\" target=\"_blank\" rel=\"noopener\">cross-media campaign<\/a> based on this. This campaign places <strong>Munich<\/strong> at the center, not only as a travel destination but also as an urban experience.<\/p>\n<h3>1. Brand messages for communication<\/h3>\n<ul>\n<li aria-level=\"1\" class=\"translation-block\"><b>\u201cExperience Munich \u2013 completely car-free.\u201d<\/b><b><br> <\/b>Ideal for tourists who value sustainability and simplicity.<\/li>\n<li aria-level=\"1\" class=\"translation-block\"><b>\u201cEvery step an experience.\u201d<\/b><b><br> <\/b>An emotional slogan for culture-interested travelers who want to explore history and the present on foot.<\/li>\n<li aria-level=\"1\" class=\"translation-block\"><b>\u201cSafe, green, stress-free.\u201d<\/b><b><br> <\/b>A slogan that appeals to families and older target groups.<\/li>\n<li class=\"translation-block\"><b>\u201cFrom the park to the beer garden \u2013 the direct way.\u201d<\/b><b><br> <\/b>With a wink for connoisseurs and Munich fans.<\/li>\n<\/ul>\n<h3>2. Sample campaign ideas<\/h3>\n<ul>\n<li aria-level=\"1\" class=\"translation-block\"><b>\u201cWalk Munich Week\u201d<\/b><b><br> <\/b>An event week featuring guided themed walks, challenges, and special promotions from local shops.<\/li>\n<li aria-level=\"1\" class=\"translation-block\"><b>\u201cStep into Munich\u201d \u2013 influencer campaign<\/b><b><br> <\/b>Collaboration with travel bloggers who experience Munich car-free and share their experiences.<\/li>\n<li aria-level=\"1\" class=\"translation-block\"><b>Digital experiences<\/b><b><br> <\/b>Interactive maps, route planners for walks, augmented reality tours via app.<\/li>\n<li class=\"translation-block\"><b>Content strategies with email marketing<\/b><b><br> <\/b>Segmented campaigns for different target groups: families, city explorers, sustainability tourists. Including tips, route suggestions, and hotel offers.<\/li>\n<\/ul>\n<h3>3. Target groups and how to address them<\/h3>\n<ul>\n<li aria-level=\"1\" class=\"translation-block\"><b>Young travelers and backpackers<\/b><b><br> <\/b>Focus: \u201cNo car \u2013 no problem. Discover Munich on a small budget.\u201d<\/li>\n<li aria-level=\"1\" class=\"translation-block\"><b>Cultural enthusiasts and connoisseurs<\/b><b><br> <\/b>Focus: \u201cSlow down \u2013 experience history and culinary delights at every step.\u201d<\/li>\n<li aria-level=\"1\" class=\"translation-block\"><b>Families with children<\/b><b><br> <\/b>Focus: \u201cSafe on the move \u2013 from park to park, without traffic stress.\u201d<\/li>\n<li aria-level=\"1\" class=\"translation-block\"><b>Sustainability-conscious tourists<\/b><b><br> <\/b>Focus: \u201cCO\u2082-free through Munich \u2013 experience with a clear conscience.\u201d<\/li>\n<\/ul>\n<h3>4. Channels for the campaign<\/h3>\n<ul>\n<li aria-level=\"1\" class=\"translation-block\"><b>Social media<\/b>: <a href=\"https:\/\/media-beats.com\/en\/glossar\/instagram-ads\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> &amp; <a href=\"https:\/\/media-beats.com\/en\/glossar\/tiktok-ads\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> with <a href=\"https:\/\/media-beats.com\/en\/glossar\/hashtag\/\" target=\"_blank\" rel=\"noopener\">hashtags<\/a> like <em>#WalkMunich<\/em> or <em>#MunichOnFoot<\/em><\/li>\n<li aria-level=\"1\" class=\"translation-block\"><b>Email marketing<\/b>: Targeted <a href=\"https:\/\/media-beats.com\/en\/newsletter-gestaltung\/\" target=\"_blank\" rel=\"noopener\">newsletters<\/a> with thematic routes and event information<\/li>\n<li aria-level=\"1\" class=\"translation-block\"><b>Performance marketing<\/b>: <a href=\"https:\/\/media-beats.com\/en\/glossar\/google-ads\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a> &amp; <a href=\"https:\/\/media-beats.com\/en\/display-ads\/\" target=\"_blank\" rel=\"noopener\">display banners<\/a> targeting city travelers in key markets<\/li>\n<li aria-level=\"1\" class=\"translation-block\"><b>Partnerships<\/b>: Travel platforms, airlines, DB, local hotels, and <a href=\"https:\/\/edeltraud-ulbing.de\/\" target=\"_blank\" rel=\"noopener\">gastronomy<\/a><\/li>\n<\/ul>\n<h2>Conclusion: A city worth experiencing<\/h2>\n<p class=\"translation-block\"><a href=\"https:\/\/www.muenchen.travel\/\" target=\"_blank\" rel=\"noopener\">Munich<\/a> is more than just a city; it offers an urban experience that unfolds step by step. As a <a href=\"https:\/\/media-beats.com\/en\/\" target=\"_blank\" rel=\"noopener\">full-service agency<\/a> for <a href=\"https:\/\/media-beats.com\/en\/online-marketing\/\" target=\"_blank\" rel=\"noopener\">digital marketing<\/a>, we see this award as a great strategic opportunity. With targeted campaigns, thoughtful content strategy, and emotional brand management, we reach new target groups. At the same time, we strengthen tourism and positively and sustainably shape the cityscape.<\/p>\n<p class=\"translation-block\"><b>Would you like to develop a similar strategy for your city or brand?<\/b> Then feel free to <a href=\"https:\/\/media-beats.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">contact<\/a> us anytime!<\/p>\n<p class=\"translation-block\">As experts in <a href=\"https:\/\/media-beats.com\/en\/e-mail-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>, <a href=\"https:\/\/media-beats.com\/en\/online-marketing\/\" target=\"_blank\" rel=\"noopener\">online marketing<\/a>, and <a href=\"https:\/\/media-beats.com\/en\/sea\/\" target=\"_blank\" rel=\"noopener\">search engine advertising<\/a>, we support you from start to finish. In doing so, we also provide targeted assistance within the framework of effective and <b>sustainable city marketing<\/b>.<\/p>\n<p class=\"translation-block\">\ud83d\udc49 Get in <a href=\"https:\/\/media-beats.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">contact<\/a> now and let\u2019s bring ideas into motion together!<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-muenchen-stadtmarketing.jpg\" alt=\"\" \/><\/p>\n<p><i>Sources:<\/i><\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/www.travelandleisure.com\/munich-germany-most-walkable-city-in-world-11721214#:~:text=,the%20most%20walkable%20of%20all\">travelandleisure.com<\/a><a href=\"https:\/\/www.travelandleisure.com\/munich-germany-most-walkable-city-in-world-11721214#:~:text=,free%20space\">travelandleisure.com<\/a><a href=\"https:\/\/www.travelandleisure.com\/munich-germany-most-walkable-city-in-world-11721214#:~:text=,it%20added\">travelandleisure.com<\/a><a href=\"https:\/\/www.travelandleisure.com\/munich-germany-most-walkable-city-in-world-11721214#:~:text=Coming%20in%20a%20close%20second,health%20care%20and%20educational%20services\">travelandleisure.com<\/a><a href=\"https:\/\/www.travelandleisure.com\/munich-germany-most-walkable-city-in-world-11721214#:~:text=The%20findings%20also%20noted%20that,Amsterdam%2C%20completing%20the%20top%2010\" target=\"_blank\" rel=\"noopener\">travelandleisure.com<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.thelocal.de\/20250328\/munich-named-most-walkable-city-in-the-world#:~:text=Visitors%20to%20Munich%20will%20likely,Town%20feeling%20like%20a%20fairytale\">thelocal.de<\/a><a href=\"https:\/\/www.thelocal.de\/20250328\/munich-named-most-walkable-city-in-the-world#:~:text=picture%20alliance%2Fdpa%20\" target=\"_blank\" rel=\"noopener\">thelocal.de<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.polisnetwork.eu\/article\/best-foot-forward\/#:~:text=Munich%20established%20its%20central%20pedestrian,Based%20on%20its\" target=\"_blank\" rel=\"noopener\">polisnetwork.eu<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.livemint.com\/news\/trends\/the-worlds-most-walkable-city-revealed-and-its-not-new-york-or-amsterdam-11746240485869.html#:~:text=4\" target=\"_blank\" rel=\"noopener\">livemint.com<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.travelandtourworld.com\/news\/article\/germany-unveils-the-ultimate-summer-escape-with-munich-crowned-the-worlds-most-walkable-and-budget-friendly-city-for-2025-travel\/#:~:text=If%20you%E2%80%99re%20searching%20for%20the,a%20rich%20and%20immersive%20experience\">travelandtourworld.com<\/a><a href=\"https:\/\/www.travelandtourworld.com\/news\/article\/germany-unveils-the-ultimate-summer-escape-with-munich-crowned-the-worlds-most-walkable-and-budget-friendly-city-for-2025-travel\/#:~:text=As%20travel%20costs%20continue%20to,flight%20from%20the%20United%20Kingdom\" target=\"_blank\" rel=\"noopener\">travelandtourworld.com<\/a><a href=\"https:\/\/www.travelandtourworld.com\/news\/article\/germany-unveils-the-ultimate-summer-escape-with-munich-crowned-the-worlds-most-walkable-and-budget-friendly-city-for-2025-travel\/#:~:text=A%20recent%20study%20conducted%20by,summer%20getaway%20for%20British%20travelers\">travelandtourworld.com<\/a>.<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.dailymail.co.uk\/travel\/article-14686973\/European-city-worlds-walkable-cheap-beer.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.dailymail.co.uk\/travel\/article-14686973\/European-city-worlds-walkable-cheap-beer.html<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>M\u00fcnchen ist weit mehr als nur eine Stadt \u2013 es ist ein lebendiges, urbanes Erlebnis, das man Schritt f\u00fcr Schritt entdecken, genie\u00dfen und immer wieder neu erleben kann&#8230;<\/p>","protected":false},"author":1,"featured_media":14061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1,17],"tags":[],"class_list":["post-11352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-online-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stadtmarketing in M\u00fcnchen - die begehbarste Stadt der Welt<\/title>\n<meta name=\"description\" content=\"M\u00fcnchen ist laut Studie die begehbarste Stadt der Welt. Wir zeigen, wie die Stadt dieses Potenzial durch Stadtmarketing gezielt nutzen kann.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/munich-city-marketing-most-walkable-city\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stadtmarketing in M\u00fcnchen - die begehbarste Stadt der Welt\" \/>\n<meta property=\"og:description\" content=\"M\u00fcnchen ist laut Studie die begehbarste Stadt der Welt. Wir zeigen, wie die Stadt dieses Potenzial durch Stadtmarketing gezielt nutzen kann.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media-beats.com\/en\/munich-city-marketing-most-walkable-city\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Beats\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediabeatsagentur\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T09:30:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T17:21:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-muenchen-stadtmarketing.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"935\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin_bigus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:site\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_bigus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/\"},\"author\":{\"name\":\"admin_bigus\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/person\/842bb53b5d1bde48558461e222c603f7\"},\"headline\":\"M\u00fcnchen: Die begehbarste Stadt der Welt \u2013 neue Chance f\u00fcr Stadtmarketing\",\"datePublished\":\"2025-05-19T09:30:27+00:00\",\"dateModified\":\"2025-11-11T17:21:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/\"},\"wordCount\":1027,\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-muenchen-stadtmarketing.webp\",\"articleSection\":[\"Allgemein\",\"Online Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/\",\"url\":\"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/\",\"name\":\"Stadtmarketing in M\u00fcnchen - die begehbarste Stadt der Welt\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-muenchen-stadtmarketing.webp\",\"datePublished\":\"2025-05-19T09:30:27+00:00\",\"dateModified\":\"2025-11-11T17:21:51+00:00\",\"description\":\"M\u00fcnchen ist laut Studie die begehbarste Stadt der Welt. Wir zeigen, wie die Stadt dieses Potenzial durch Stadtmarketing gezielt nutzen kann.\",\"breadcrumb\":{\"@id\":\"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/#primaryimage\",\"url\":\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-muenchen-stadtmarketing.webp\",\"contentUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-muenchen-stadtmarketing.webp\",\"width\":935,\"height\":563,\"caption\":\"Gezeichnete Szene einer belebten M\u00fcnchner Fu\u00dfg\u00e4ngerzone mit Caf\u00e9s und historischen Wegweisern\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/media-beats.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00fcnchen: Die begehbarste Stadt der Welt \u2013 neue Chance f\u00fcr Stadtmarketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/media-beats.com\/#website\",\"url\":\"https:\/\/media-beats.com\/\",\"name\":\"Media Beats\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/media-beats.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/media-beats.com\/#organization\",\"name\":\"Media Beats\",\"url\":\"https:\/\/media-beats.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"contentUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"width\":114,\"height\":16,\"caption\":\"Media Beats\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediabeatsagentur\",\"https:\/\/x.com\/BeatsGmbh\",\"https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/\",\"https:\/\/www.instagram.com\/media_beats_gmbh\/\",\"https:\/\/medium.com\/@mediabeats\",\"https:\/\/www.xing.com\/pages\/mediabeatsgmbh\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/person\/842bb53b5d1bde48558461e222c603f7\",\"name\":\"admin_bigus\",\"sameAs\":[\"http:\/\/media-beats.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"City marketing in Munich \u2013 the most walkable city in the world","description":"According to a study, Munich is the most walkable city in the world. We show how the city can leverage this potential through targeted city marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/media-beats.com\/en\/munich-city-marketing-most-walkable-city\/","og_locale":"en_GB","og_type":"article","og_title":"Stadtmarketing in M\u00fcnchen - die begehbarste Stadt der Welt","og_description":"M\u00fcnchen ist laut Studie die begehbarste Stadt der Welt. Wir zeigen, wie die Stadt dieses Potenzial durch Stadtmarketing gezielt nutzen kann.","og_url":"https:\/\/media-beats.com\/en\/munich-city-marketing-most-walkable-city\/","og_site_name":"Media Beats","article_publisher":"https:\/\/www.facebook.com\/mediabeatsagentur","article_published_time":"2025-05-19T09:30:27+00:00","article_modified_time":"2025-11-11T17:21:51+00:00","og_image":[{"width":935,"height":563,"url":"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-muenchen-stadtmarketing.webp","type":"image\/webp"}],"author":"admin_bigus","twitter_card":"summary_large_image","twitter_creator":"@BeatsGmbh","twitter_site":"@BeatsGmbh","twitter_misc":{"Written by":"admin_bigus","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/#article","isPartOf":{"@id":"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/"},"author":{"name":"admin_bigus","@id":"https:\/\/media-beats.com\/#\/schema\/person\/842bb53b5d1bde48558461e222c603f7"},"headline":"M\u00fcnchen: Die begehbarste Stadt der Welt \u2013 neue Chance f\u00fcr Stadtmarketing","datePublished":"2025-05-19T09:30:27+00:00","dateModified":"2025-11-11T17:21:51+00:00","mainEntityOfPage":{"@id":"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/"},"wordCount":1027,"publisher":{"@id":"https:\/\/media-beats.com\/#organization"},"image":{"@id":"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/#primaryimage"},"thumbnailUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-muenchen-stadtmarketing.webp","articleSection":["Allgemein","Online Marketing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/","url":"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/","name":"City marketing in Munich \u2013 the most walkable city in the world","isPartOf":{"@id":"https:\/\/media-beats.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/#primaryimage"},"image":{"@id":"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/#primaryimage"},"thumbnailUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-muenchen-stadtmarketing.webp","datePublished":"2025-05-19T09:30:27+00:00","dateModified":"2025-11-11T17:21:51+00:00","description":"According to a study, Munich is the most walkable city in the world. We show how the city can leverage this potential through targeted city marketing.","breadcrumb":{"@id":"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/#primaryimage","url":"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-muenchen-stadtmarketing.webp","contentUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-muenchen-stadtmarketing.webp","width":935,"height":563,"caption":"Gezeichnete Szene einer belebten M\u00fcnchner Fu\u00dfg\u00e4ngerzone mit Caf\u00e9s und historischen Wegweisern"},{"@type":"BreadcrumbList","@id":"https:\/\/media-beats.com\/muenchen-stadtmarketing-begehbarste-stadt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/media-beats.com\/"},{"@type":"ListItem","position":2,"name":"M\u00fcnchen: Die begehbarste Stadt der Welt \u2013 neue Chance f\u00fcr Stadtmarketing"}]},{"@type":"WebSite","@id":"https:\/\/media-beats.com\/#website","url":"https:\/\/media-beats.com\/","name":"Media Beats","description":"","publisher":{"@id":"https:\/\/media-beats.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/media-beats.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/media-beats.com\/#organization","name":"Media Beats","url":"https:\/\/media-beats.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/","url":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","contentUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","width":114,"height":16,"caption":"Media Beats"},"image":{"@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediabeatsagentur","https:\/\/x.com\/BeatsGmbh","https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/","https:\/\/www.instagram.com\/media_beats_gmbh\/","https:\/\/medium.com\/@mediabeats","https:\/\/www.xing.com\/pages\/mediabeatsgmbh"]},{"@type":"Person","@id":"https:\/\/media-beats.com\/#\/schema\/person\/842bb53b5d1bde48558461e222c603f7","name":"admin_bigus","sameAs":["http:\/\/media-beats.com"]}]}},"taxonomy_info":{"category":[{"value":1,"label":"Allgemein"},{"value":17,"label":"Online Marketing"}]},"featured_image_src_large":["https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-muenchen-stadtmarketing.webp",935,563,false],"author_info":{"display_name":"admin_bigus","author_link":"https:\/\/media-beats.com\/en\/author\/admin_bigus\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"Allgemein","slug":"allgemein","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":46,"filter":"raw","cat_ID":1,"category_count":46,"category_description":"","cat_name":"Allgemein","category_nicename":"allgemein","category_parent":0},{"term_id":17,"name":"Online Marketing","slug":"online-marketing","term_group":0,"term_taxonomy_id":17,"taxonomy":"category","description":"","parent":0,"count":206,"filter":"raw","cat_ID":17,"category_count":206,"category_description":"","cat_name":"Online Marketing","category_nicename":"online-marketing","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/posts\/11352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/comments?post=11352"}],"version-history":[{"count":7,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/posts\/11352\/revisions"}],"predecessor-version":[{"id":17987,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/posts\/11352\/revisions\/17987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/media\/14061"}],"wp:attachment":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/media?parent=11352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/categories?post=11352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/tags?post=11352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}