{"id":2121,"date":"2020-08-06T10:37:55","date_gmt":"2020-08-06T10:37:55","guid":{"rendered":"https:\/\/media-beats.com\/?p=2121"},"modified":"2025-06-05T19:19:39","modified_gmt":"2025-06-05T17:19:39","slug":"is-email-marketing-still-a-recommended-strategy-in-2020","status":"publish","type":"post","link":"https:\/\/media-beats.com\/en\/is-email-marketing-still-a-recommended-strategy-in-2020\/","title":{"rendered":"Is email marketing still a recommendable strategy in 2020?"},"content":{"rendered":"<p>Even in the age of social media, direct marketing via email remains an effective way of addressing individual target groups. If newsletters are deleted or unsubscribed, it is because they do not contain any information of interest to the addressees and therefore offer no added value. Successful integration into your marketing mix requires a good strategy. Used correctly, email marketing 2020 will boost your sales and increase customer loyalty.<\/p>\n<h2 class=\"translation-block\"><strong>The steps to effective <a href=\"https:\/\/media-beats.com\/en\/e-mail-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email campaigns<\/a><\/strong><\/h2>\n<p>Targeted mailing campaigns motivate recipients to engage with your company and take the desired action. Every successful marketing concept is based on specific goals, typically:<\/p>\n<p class=\"translation-block\">\u2022 Expand your <a href=\"https:\/\/media-beats.com\/en\/e-mail-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">subscriber list<\/a><br> \u2022 Spread important information<br> \u2022 Introduce new products or services<br> \u2022 Increase cross and upselling<br> \u2022 Generate more <a href=\"https:\/\/media-beats.com\/en\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> followers<br> \u2022 Turn existing customers into fans and brand ambassadors<br> \u2022 Re-engage less active subscribers<br> \u2022 Better segment your subscribers.<\/p>\n<p class=\"translation-block\">Your goals determine the choice of the appropriate email type. <a href=\"https:\/\/media-beats.com\/en\/e-mail-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Promotional emails<\/a> promote offers or new products, while relationship emails strengthen customer loyalty through relevant information.<br> To effectively tailor content to your target audience, it goes without saying that you need to know them. Gathering and analyzing relevant information about their interests is a fundamental prerequisite for successful <a href=\"https:\/\/media-beats.com\/en\/e-mail-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">direct marketing<\/a>.<\/p>\n<h2><strong>Success booster content and personalization<\/strong><\/h2>\n<p>As with content marketing, useful content is very important for your target group. Instead of self-promotion, the focus should be on the interests and problems of your readers. As a rule of thumb, content should consist of 90% useful and helpful information and only 10% promotion for your company or product. Think carefully about what added value your recipients will gain from reading your message.<\/p>\n<p class=\"translation-block\">If you want to <a href=\"https:\/\/media-beats.com\/en\/kontakt\/\" target=\"_blank\" rel=\"noopener noreferrer\">reduce scatter losses<\/a>, there is no way around personalization and segmentation. While traditional marketing offers hardly any possibilities in this regard, personalization is trump in online marketing. Meaningful segmentation, based on demographic, geographic, or behavior-based data, guarantees that your message reaches the right recipients. Sending the same message indiscriminately to all subscribers leads to deliverability problems, unsubscribes, or spam complaints and ultimately to revenue losses. Personalization goes far beyond addressing recipients by name. Only when your readers feel that the emails they receive are tailored to their needs and contain high-quality content will they become passionate followers.<\/p>\n<h2 class=\"translation-block\"><strong><a href=\"https:\/\/media-beats.com\/en\/e-mail-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email Marketing Munich<\/a> \u2013 more success tips<\/strong><\/h2>\n<p>A meaningful subject line decides whether to open or not. This clearly communicates what content and benefits your readers can expect and arouses emotions. The call-to-action, a clearly defined request for action in the form of a button that is intended to initiate an immediate reaction, is also crucial to the success of your campaign. Effective CTAs draw attention to themselves and entice the desired click by means of appropriate placement, colors and imperative wording (\u201cRequest a free sample now\u201d).<\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p class=\"translation-block\">Email marketing remains an essential part of your <a href=\"https:\/\/media-beats.com\/en\/online-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing mix<\/a> and offers especially e-commerce companies a high return on investment. Professionally executed email campaigns achieve response rates of 5\u201315%. Extensive evaluation options make results measurable and allow for quick adjustments.<\/p>\n<p>Supplement your classic marketing and enter into direct dialog with your target group. Email Marketing Munich - we provide you with competent and comprehensive support in terms of address generation, content conception, layout design, programming of your templates, dispatch and reporting.<\/p>\n<p class=\"translation-block\"><strong><a href=\"https:\/\/media-beats.com\/en\/e-mail-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">EMAIL MARKETING MUNICH<\/a> | EMAIL MARKETING COLOGNE | EMAIL MARKETING BERLIN | EMAIL MARKETING FRANKFURT | EMAIL MARKETING 2020<br> <\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Im Gegensatz zu vielen anderen Werbemethoden k\u00f6nnen Sie mit Email-Marketing einen viel pers\u00f6nlicheren und direkteren Kontakt zu Ihren Kunden aufnehmen&#8230;<\/p>","protected":false},"author":1,"featured_media":2655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ist E-Mail Marketing 2020 noch eine empfehlenswerte Strategie?<\/title>\n<meta name=\"description\" content=\"E-Mail Marketing 2020. Lassen Sie sich von unseren Spezialisten beraten und generieren mehr \u2705Traffic \u2705Leads und \u2705Sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/is-email-marketing-still-a-recommended-strategy-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ist E-Mail Marketing 2020 noch eine empfehlenswerte Strategie?\" \/>\n<meta property=\"og:description\" content=\"E-Mail Marketing 2020. 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