{"id":23164,"date":"2026-08-27T10:00:00","date_gmt":"2026-08-27T08:00:00","guid":{"rendered":"https:\/\/media-beats.com\/?p=23164"},"modified":"2026-08-26T18:54:37","modified_gmt":"2026-08-26T16:54:37","slug":"ai-search-companies","status":"publish","type":"post","link":"https:\/\/media-beats.com\/en\/ai-search-companies\/","title":{"rendered":"Wenn Google keine Klicks mehr bringt: Was Unternehmen jetzt tun m\u00fcssen"},"content":{"rendered":"

June and July 2026 once again bring numerous developments in AI search<\/strong>. Particularly important are GEO<\/a><\/strong>, traditional SEO<\/a><\/strong>, and the question of how companies can remain visible<\/a><\/strong> in the digital purchasing decision process in the future.<\/p>\n\n\n\n

More and more Google searches<\/a><\/strong> end without users<\/a> opening a website<\/a><\/strong>. At the same time, AI Overviews<\/a><\/strong>, ChatGPT<\/a><\/strong>, Perplexity<\/strong>, and other AI systems<\/strong><\/a> provide direct answers<\/strong>, comparisons<\/strong>, and recommendations<\/strong>.<\/p>\n\n\n\n

Visibility<\/a><\/strong> is therefore no longer created solely through rankings<\/a><\/strong> and organic traffic<\/a><\/strong>. Increasingly, what matters is whether a brand appears in AI-generated answers<\/a><\/strong> as a source, supporting reference, or potential provider.<\/p>\n\n\n\n

This development does not only affect SEO<\/a> departments. It is changing content marketing<\/a><\/strong>, PR<\/a><\/strong>, social media<\/a><\/strong>, performance marketing<\/a><\/strong>, and the measurement of digital campaign success<\/a><\/strong>.<\/p>\n\n\n\n

In addition to GEO<\/a><\/strong>, other topics are in focus in summer 2026: Google AI Max for Shopping<\/a><\/strong>, podcast advertising<\/strong><\/a>, Instagram Reels<\/a><\/strong>, LinkedIn's Creator Marketplace<\/a><\/strong>, Reddit Ads<\/strong>, and affiliate marketing<\/a><\/strong>.<\/p>\n\n\n\n

What changes are currently taking place in online marketing?<\/strong><\/h2>\n\n\n\n

The most significant change<\/strong> concerns the role of the website<\/strong>. Until now, the traditional approach<\/strong> often worked as follows:<\/p>\n\n\n\n

    \n
  1. A user<\/a> enters a search query.<\/li>\n\n\n\n
  2. A website<\/a> appears in the search results.<\/li>\n\n\n\n
  3. The user<\/a> clicks on the result.<\/li>\n\n\n\n
  4. The website<\/a> handles information delivery and conversion<\/a>.<\/li>\n<\/ol>\n\n\n\n

    This order still works. However, it is not to be taken for granted.<\/p>\n\n\n\n

    AI systems<\/a> already answer many questions within their own interfaces. They summarize content, compare offers, and recommend next steps. As a result, the click<\/strong><\/a> to a website<\/strong><\/a> may happen later or may not happen at all.<\/p>\n\n\n\n

    Google<\/strong> has significantly expanded its generative search features<\/a><\/strong> recently. At the same time, new reporting for generative visibility<\/a><\/strong> has been introduced in the Search Co<\/a>n<\/a>sole<\/a>. This makes visibility<\/a> in AI<\/a> features<\/strong> a distinct measurable area.<\/p>\n\n\n\n

    Why are zero-click searches becoming more important?<\/strong><\/h2>\n\n\n\n

    Zero-click searches<\/strong> are search queries<\/strong> in which no click<\/a> on a traditional search result<\/strong> occurs.<\/p>\n\n\n\n

    The user<\/a> receives their answer, for example, through:<\/p>\n\n\n\n