{"id":4357,"date":"2022-09-28T13:00:53","date_gmt":"2022-09-28T13:00:53","guid":{"rendered":"https:\/\/media-beats.com\/?p=4357"},"modified":"2025-06-05T16:52:35","modified_gmt":"2025-06-05T14:52:35","slug":"aida-accra","status":"publish","type":"post","link":"https:\/\/media-beats.com\/en\/aida-accra\/","title":{"rendered":"The ACCRA model \u2013 the path from AIDA to ACCRA"},"content":{"rendered":"

In online marketing<\/a>, it's all about guiding potential customers on their customer journey, from the first contact with products or services to the actual purchase. The so-called AIDA<\/a> approach is used, which is divided into the four phases: Attention | Interest | Desire | Action. The ACCRA model extends AIDA by adding a crucial point. The team at our online marketing agency in Munich has taken a closer look at the benefits of ACCRA for you.<\/p>\n

What is the ACCRA model?<\/h1>\n

Similar to the AIDA model, the ACCRA model also combines four phases: Awareness | Consideration | Conversion<\/a> | Retention<\/a>, but it extends these with the fifth phase, Advocacy, which focuses on customer support and retention after the actual purchase.<\/p>\n

We will explain why this expansion is so important for the customer journey and the associated online marketing a little later. First, we will describe the five phases of ACCRA.<\/p>\n

1. AWARENESS: Raise awareness among your target group<\/h2>\n

This first phase is all about making your target group aware of your products or services. This can be achieved through company websites, which provide a range of information that can be accessed at any time to spark potential interest among prospective customers.<\/p>\n

2. CONSIDERATION: Trigger considerations among potential customers<\/h2>\n

In this phase, potential customers begin to consider how your offering can help them fulfill their wishes or solve their problems. They spend a lot of time reading advice guides and blogs.<\/p>\n

Here, businesses need to deliver real value and clearly highlight the advantages of their offering. Web design<\/a> and web development<\/a> help ensure not only a professional and consistent look across websites and social networks but also the proper positioning of key information in the right places. In this context, search engine optimization<\/a> also plays a crucial role.<\/p>\n

3. CONVERSION: Convert your customers<\/h2>\n

In phase 3, it's all about getting your target audience ready for a conversion<\/a>, having them perform it, and turning them into a customer. This doesn't necessarily have to be an immediate purchase; conversions can also include actions such as newsletter subscriptions, downloading whitepapers, scheduling an initial consultation, and many other aspects.<\/p>\n

4. RETENTION: Work on customer loyalty<\/h2>\n

The focus of this phase is on retaining the newly acquired customers for the long term. In this context, it's important to maintain active contact with your customers and continue to provide them with information and offers that offer lasting value, even beyond the initial conversion<\/a>.<\/p>\n

5. ADVOCACY: Turn your customers into brand ambassadors<\/h2>\n

The ACCRA model not only focuses much more intensively on the customer than the AIDA model, but also sees phase 5 as an opportunity to turn loyal customers into brand ambassadors.<\/p>\n

This means that customers recommend your products and services offline and online to family and friends through personal recommendations or to strangers through their experiences and reviews.<\/p>\n

Promote this form of marketing by using appropriate platforms for reviews, which can include your own website, review portals, or comment functions on social networks.<\/p>\n

What are the advantages of the ACCRA model?<\/h2>\n

The ACCRA model takes into account the fundamental areas of customer loyalty and customer referrals. With this approach, the customer journey is further supported by marketing and online marketing activities, ensuring that you never lose sight of your customers.<\/p>\n

Instead, you will ensure that your customers are convinced of your brand, are happy to buy from you again, and become regular customers.<\/p>\n

In addition, you automatically generate high customer loyalty, which ideally develops so well that your customers are happy to recommend your products and services to others.<\/p>\n

What role do touchpoints play?<\/h2>\n

So-called touchpoints, where customers come into contact with your company during their customer journey, can be found throughout the entire customer journey.<\/p>\n

At this point, it is good to know that there are direct and indirect touchpoints. Direct touchpoints are where customers come into direct contact with your company, for example via phone calls, chats, or in person. Indirect touchpoints include your websites, social media channels, and other touchpoints.<\/p>\n

Whether it's a direct or indirect touchpoint, make sure you don't make any false promises and that you are authentic. Make sure you have important information ready so that the customer feels that they are the center of your attention.<\/p>\n

Conclusion: How you can put the ACCRA model into practice in online marketing!<\/h2>\n

Recommendations made by your customers are a powerful selling point and are taken into account in the best possible way within the ACCRA model.<\/p>\n

Put your customers and their needs at the center, fostering strong and lasting customer loyalty that benefits both sides. We are happy to support you with the practical implementation through our full-service agency<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Das AIDA Modell ist jedem gel\u00e4ufig, doch wie sieht es mit dem ACCRA Modell aus? Wir skizzieren Ihnen in unserem neusten Blogbeitrag den Weg von AIDA zum ACCRA Modell…<\/p>","protected":false},"author":1,"featured_media":4361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-4357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing"],"acf":[],"yoast_head":"\nDas ACCRA Modell - der Weg von AIDA zu ACCRA<\/title>\n<meta name=\"description\" content=\"Das ACCRA Modell - Der Weg von AIDA zu ACCRA. 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Das AIDA Modell ist gel\u00e4ufig, doch was hat es mit dem ACCRA Modell auf sich?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media-beats.com\/en\/aida-accra\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Beats\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediabeatsagentur\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-28T13:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T14:52:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-munich-Das-ACCRA-Modell-Der-Weg-von-AIDA-zu-ACCRA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"935\" \/>\n\t<meta property=\"og:image:height\" content=\"564\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin_bigus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:site\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_bigus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/media-beats.com\/das-accra-modell-der-weg-von-aida-zu-accra\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/das-accra-modell-der-weg-von-aida-zu-accra\/\"},\"author\":{\"name\":\"admin_bigus\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/person\/842bb53b5d1bde48558461e222c603f7\"},\"headline\":\"Das ACCRA Modell – der Weg von AIDA zu ACCRA\",\"datePublished\":\"2022-09-28T13:00:53+00:00\",\"dateModified\":\"2025-06-05T14:52:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/media-beats.com\/das-accra-modell-der-weg-von-aida-zu-accra\/\"},\"wordCount\":813,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/das-accra-modell-der-weg-von-aida-zu-accra\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-munich-Das-ACCRA-Modell-Der-Weg-von-AIDA-zu-ACCRA.png\",\"articleSection\":[\"Online Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/media-beats.com\/das-accra-modell-der-weg-von-aida-zu-accra\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media-beats.com\/das-accra-modell-der-weg-von-aida-zu-accra\/\",\"url\":\"https:\/\/media-beats.com\/das-accra-modell-der-weg-von-aida-zu-accra\/\",\"name\":\"Das ACCRA Modell - der Weg von AIDA zu ACCRA\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/media-beats.com\/das-accra-modell-der-weg-von-aida-zu-accra\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/das-accra-modell-der-weg-von-aida-zu-accra\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-munich-Das-ACCRA-Modell-Der-Weg-von-AIDA-zu-ACCRA.png\",\"datePublished\":\"2022-09-28T13:00:53+00:00\",\"dateModified\":\"2025-06-05T14:52:35+00:00\",\"description\":\"Das ACCRA Modell - Der Weg von AIDA zu ACCRA. 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