{"id":8169,"date":"2024-09-19T14:56:45","date_gmt":"2024-09-19T12:56:45","guid":{"rendered":"https:\/\/media-beats.com\/?p=8169"},"modified":"2025-07-21T15:51:41","modified_gmt":"2025-07-21T13:51:41","slug":"google-rang-seo-strategien","status":"publish","type":"post","link":"https:\/\/media-beats.com\/en\/google-rang-seo-strategien\/","title":{"rendered":"SEO strategies: How to achieve a higher ranking on Google"},"content":{"rendered":"

In today\u2019s internet landscape, well-thought-out SEO strategies are crucial for a higher Google ranking and the success of a website<\/a>. The first search results receive the majority of the traffic. Those who don\u2019t make it to the first page often remain unseen. That\u2019s why SEO<\/a>, or search engine optimization, has become one of the most important disciplines in online marketing<\/a>. A full-service agency<\/a> or a company with an effective SEO strategy can significantly improve visibility. This not only helps them gain more customers but also sustainably increases their revenue.
\nThis article shows you 15 essential steps you should follow to achieve a better Google ranking. This way, you can remain successful in the long term.<\/p>\n

1. Improve on-site SEO<\/h2>\n

On-site SEO encompasses all measures that you implement directly on your website to increase visibility. This primarily includes optimising content, metadata and page structure. A clearly structured website with logical headings (H1, H2, H3) makes it easier for Google to understand your content. The content should be well researched, relevant and of high quality in order to offer users real added value. User-friendliness also plays an important role. Websites with fast loading times, easy navigation and good mobile optimisation are rated higher by Google.<\/p>\n

2. Monitor your technical SEO<\/h2>\n

Technical SEO<\/a> includes all backend measures of your website that ensure search engines can easily crawl and index it. This includes setting up an XML sitemap as well as a well-configured Robots.txt file. You should also make sure that your website uses HTTPS, as Google prefers SSL-encrypted pages. Errors such as 404 pages or duplicate content should be detected and fixed with tools like Google Search Console. Mobile optimization is also crucial, as Google uses the Mobile-First Index and evaluates websites based on their mobile usability.<\/p>\n

3. Find more keywords<\/h2>\n

A solid keyword strategy as part of your SEO approach is crucial to rank higher on Google. In addition to main keywords, you should also consider long-tail keywords<\/a>, as these often have less competition. Such keywords help you reach niche audiences and generate qualified traffic. Use tools like the Google Keyword Planner<\/a> to analyze search volume and competition for specific keywords<\/a>. The keyword strategy should remain dynamic, as search trends constantly change. Regular competitor analysis can also uncover new keywords that your competitors are not sufficiently targeting.<\/p>\n

4. Add LSI keywords<\/h2>\n

LSI keywords (Latent Semantic Indexing) are terms that are thematically related to your main keyword and clarify the context of your content. Instead of repeating a keyword<\/a> unnecessarily often, LSI keywords can increase the relevance and variety of your content. These terms help Google better understand and evaluate your page. For example, if you are writing about \u201conline marketing,\u201d LSI keywords such as \u201cdigital marketing,\u201d \u201cSEO,\u201d or \u201cperformance marketing<\/a>\u201d could be used. This strengthens the context and at the same time improves readability for the user<\/a>.<\/p>\n

5. Tailor your content to the search intent<\/h2>\n

Search intent explains why a user makes a particular search query. You can only optimise your content if you know what the user wants to achieve. There are basically three types of search intent: informational, transactional and navigational. Informational queries serve to gain knowledge, transactional queries serve to make a purchase or take action. Navigational search queries lead the user to a specific website. If you adapt your content to the search intent, it will be more relevant to the user and directly address their needs. Analyse the top rankings of your target keywords to understand what content Google prefers. Based on this, you can then create your own optimised content.<\/p>\n

6. Optimise for RankBrain<\/h2>\n

RankBrain<\/a> is Google\u2019s machine learning system that interprets search queries and finds the most relevant results for the user. It not only evaluates the content of your page but also how users interact with your website. An important signal is dwell time\u2014the longer a user stays, the more valuable the page appears. To impress RankBrain, you should create content that is both informative and engaging. You should also keep the bounce rate low by offering intuitive navigation and clear calls-to-action (calls-to-action<\/a>).<\/p>\n

7. Create comprehensive content<\/h2>\n

Comprehensive content that covers a topic in full is more likely to be rated as valuable by Google. This content, often referred to as \u2018long-form content\u2019, is usually more detailed than typical blog posts. It offers users deeper insights and answers many questions on a topic. Google rewards such content because it helps users obtain comprehensive information without leaving the page. An example would be a 2,000-word guide on the topic of \u2018online marketing\u2019 that covers both the basics and advanced strategies.<\/p>\n

8. Build high-quality backlinks<\/h2>\n

Backlinks<\/a> are among the most important ranking factors on Google. When trustworthy sites link to your content, Google sees this as a positive signal. As a result, Google ranks your website as more relevant. However, quality matters more than quantity. Collecting many links from low-quality sites brings little benefit. Instead, you should focus on backlinks from high-quality, thematically relevant websites. A proven strategy to earn valuable backlinks is creating \u201clinkable assets.\u201d These are pieces of content so valuable that other sites want to link to them voluntarily.<\/p>\n

9. Link your pages internally<\/h2>\n

Internal links are an important SEO factor because they help users find their way around your website more easily. They also make it easier for Google to understand the connection between different pages. If you have thematically related content, you should definitely link it together. Internal links also increase the length of time users stay on your site, as they remain there longer and continue to navigate. Always make sure that the internal links appear natural and offer the user real added value.<\/p>\n

10. Build trust (E-A-T)<\/h2>\n

E-A-T stands for expertise, authoritativeness and trustworthiness. Google places particular emphasis on trustworthy content when it comes to sensitive topics such as health and finance. To meet these criteria, you should provide clear information about the authors and use external, reliable sources. You should also regularly check your content to ensure it is up to date so that you always provide reliable information. Positive reviews and testimonials can also help to increase trust in your website.<\/p>\n

11. Reduce the bounce rate<\/h2>\n

A high bounce rate signals to Google that users did not find what they expected. This negatively affects your ranking. To reduce the bounce rate, your content should be relevant, clear, and well-structured. Also integrate clear calls-to-action so that users know what steps to take next. Visual elements such as images<\/a> and videos can also help capture users\u2019 attention and keep them on the page longer.<\/p>\n

12. Improve your click-through rate (CTR)<\/h2>\n

The CTR<\/a> shows how often users click on your search result after it is displayed to them. A low CTR<\/a> may indicate that your meta titles or descriptions are not compelling enough. To improve the CTR<\/a>, create engaging and concise titles that clearly highlight the main benefits of your content. Meta descriptions should also be written in a way that sparks interest and shows users why it is worthwhile to click on your result.<\/p>\n

13. Optimise for image search<\/h2>\n

Images are particularly important for Google image searches and contribute to SEO. To optimise your images, use relevant alt text that describes the image and contains important keywords. Make sure that the image files are not too large, so as not to slow down the page loading times. The file name should also clearly reflect the subject of the image so that Google can better recognise it.<\/p>\n

14. Optimise your website for mobile use<\/h2>\n

As more and more people access websites via mobile devices, optimisation for mobile devices is essential. Google uses the mobile-first index, which means that the mobile version of your website is given priority in its rankings. Make sure that your site looks good and loads quickly on different devices. A responsive design that automatically adapts to the screen size is particularly important for optimal display and user experience.<\/p>\n

15. Improve your website's loading speed<\/h2>\n

The loading speed of your website<\/a> is an important ranking factor, as users expect pages to load quickly. If users leave the page too early, it has a negative impact. To improve loading times, compress images, remove unnecessary plugins<\/a>, and use tools like Google PageSpeed Insights<\/a>. These help identify potential issues quickly. A fast website not only provides a better user experience but is also ranked higher by Google.<\/p>\n

Conclusion<\/h2>\n

Improving your Google ranking requires a well-thought-out strategy and constant optimization. From keyword strategy to technical SEO aspects to high-quality content\u2014many factors influence your visibility. A successful SEO strategy combines technical sophistication with content quality. By following these 15 steps, you create a solid foundation for better placement in Google search results. This way, you ensure long-term success in online marketing<\/a> and sustainably increase your reach<\/a>.<\/p>\n

If you would like to make use of these services or learn more about them, contact us here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Es gibt zahlreiche Hebel, an denen Sie ansetzen k\u00f6nnen, um die Sichtbarkeit Ihrer Website zu steigern \u2013 von einer effektiven Keyword-Strategie \u00fcber technische SEO-Ma\u00dfnahmen bis hin zur Produktion erstklassiger Inhalte…<\/p>","protected":false},"author":1,"featured_media":14043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[20,32,10,30,35,17,33,4,34,36,37,31,38],"tags":[],"class_list":["post-8169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-design","category-ecommerce","category-e-mail-marketing","category-konzept_strategie","category-kuenstliche-intelligenz","category-online-marketing","category-performance-marketing","category-responsive-webdesign","category-sea","category-seo","category-social-media-marketing","category-webdesign","category-webentwicklung"],"acf":[],"yoast_head":"\nSEO-Strategien: 15 Schritte, f\u00fcr einen h\u00f6heren Rang bei Google<\/title>\n<meta name=\"description\" content=\"Steigern Sie Sichtbarkeit, Kundengewinn und Umsatz mit diesen 15 SEO-Strategien und erreichen Sie einen h\u00f6heren Google-Rang.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/media-beats.com\/en\/google-rang-seo-strategien\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO-Strategien: 15 Schritte, f\u00fcr einen h\u00f6heren Rang bei Google\" \/>\n<meta property=\"og:description\" content=\"Steigern Sie Sichtbarkeit, Kundengewinn und Umsatz mit diesen 15 SEO-Strategien und erreichen Sie einen h\u00f6heren Google-Rang.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/media-beats.com\/en\/google-rang-seo-strategien\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Beats\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediabeatsagentur\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-19T12:56:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T13:51:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-seo-strategie-google-rang.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"935\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin_bigus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:site\" content=\"@BeatsGmbh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_bigus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/media-beats.com\/google-rang-seo-strategien\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/google-rang-seo-strategien\/\"},\"author\":{\"name\":\"admin_bigus\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/person\/842bb53b5d1bde48558461e222c603f7\"},\"headline\":\"SEO-Strategien: Wie man bei Google einen h\u00f6heren Rang erreicht\",\"datePublished\":\"2024-09-19T12:56:45+00:00\",\"dateModified\":\"2025-07-21T13:51:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/media-beats.com\/google-rang-seo-strategien\/\"},\"wordCount\":1507,\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/google-rang-seo-strategien\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-seo-strategie-google-rang.webp\",\"articleSection\":[\"Corporate Design\",\"E-Commerce\",\"E-Mail Marketing\",\"Konzept & Strategie\",\"K\u00fcnstliche Intelligenz\",\"Online Marketing\",\"Performance Marketing\",\"Responsive Webdesign\",\"SEA\",\"SEO\",\"Social Media Marketing\",\"Webdesign\",\"Webentwicklung\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/media-beats.com\/google-rang-seo-strategien\/\",\"url\":\"https:\/\/media-beats.com\/google-rang-seo-strategien\/\",\"name\":\"SEO-Strategien: 15 Schritte, f\u00fcr einen h\u00f6heren Rang bei Google\",\"isPartOf\":{\"@id\":\"https:\/\/media-beats.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/media-beats.com\/google-rang-seo-strategien\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/google-rang-seo-strategien\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-seo-strategie-google-rang.webp\",\"datePublished\":\"2024-09-19T12:56:45+00:00\",\"dateModified\":\"2025-07-21T13:51:41+00:00\",\"description\":\"Steigern Sie Sichtbarkeit, Kundengewinn und Umsatz mit diesen 15 SEO-Strategien und erreichen Sie einen h\u00f6heren Google-Rang.\",\"breadcrumb\":{\"@id\":\"https:\/\/media-beats.com\/google-rang-seo-strategien\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/media-beats.com\/google-rang-seo-strategien\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/media-beats.com\/google-rang-seo-strategien\/#primaryimage\",\"url\":\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-seo-strategie-google-rang.webp\",\"contentUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-seo-strategie-google-rang.webp\",\"width\":935,\"height\":563,\"caption\":\"SEO-Strategie f\u00fcr bessere Google-Rankings auf verschiedenen Ger\u00e4ten.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/media-beats.com\/google-rang-seo-strategien\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/media-beats.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO-Strategien: Wie man bei Google einen h\u00f6heren Rang erreicht\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/media-beats.com\/#website\",\"url\":\"https:\/\/media-beats.com\/\",\"name\":\"Media Beats\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/media-beats.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/media-beats.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/media-beats.com\/#organization\",\"name\":\"Media Beats\",\"url\":\"https:\/\/media-beats.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"contentUrl\":\"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg\",\"width\":114,\"height\":16,\"caption\":\"Media Beats\"},\"image\":{\"@id\":\"https:\/\/media-beats.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediabeatsagentur\",\"https:\/\/x.com\/BeatsGmbh\",\"https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/\",\"https:\/\/www.instagram.com\/media_beats_gmbh\/\",\"https:\/\/medium.com\/@mediabeats\",\"https:\/\/www.xing.com\/pages\/mediabeatsgmbh\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/media-beats.com\/#\/schema\/person\/842bb53b5d1bde48558461e222c603f7\",\"name\":\"admin_bigus\",\"sameAs\":[\"http:\/\/media-beats.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO-Strategien: 15 Schritte, f\u00fcr einen h\u00f6heren Rang bei Google","description":"Steigern Sie Sichtbarkeit, Kundengewinn und Umsatz mit diesen 15 SEO-Strategien und erreichen Sie einen h\u00f6heren Google-Rang.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/media-beats.com\/en\/google-rang-seo-strategien\/","og_locale":"en_GB","og_type":"article","og_title":"SEO-Strategien: 15 Schritte, f\u00fcr einen h\u00f6heren Rang bei Google","og_description":"Steigern Sie Sichtbarkeit, Kundengewinn und Umsatz mit diesen 15 SEO-Strategien und erreichen Sie einen h\u00f6heren Google-Rang.","og_url":"https:\/\/media-beats.com\/en\/google-rang-seo-strategien\/","og_site_name":"Media Beats","article_publisher":"https:\/\/www.facebook.com\/mediabeatsagentur","article_published_time":"2024-09-19T12:56:45+00:00","article_modified_time":"2025-07-21T13:51:41+00:00","og_image":[{"width":935,"height":563,"url":"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-seo-strategie-google-rang.webp","type":"image\/webp"}],"author":"admin_bigus","twitter_card":"summary_large_image","twitter_creator":"@BeatsGmbh","twitter_site":"@BeatsGmbh","twitter_misc":{"Written by":"admin_bigus","Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/media-beats.com\/google-rang-seo-strategien\/#article","isPartOf":{"@id":"https:\/\/media-beats.com\/google-rang-seo-strategien\/"},"author":{"name":"admin_bigus","@id":"https:\/\/media-beats.com\/#\/schema\/person\/842bb53b5d1bde48558461e222c603f7"},"headline":"SEO-Strategien: Wie man bei Google einen h\u00f6heren Rang erreicht","datePublished":"2024-09-19T12:56:45+00:00","dateModified":"2025-07-21T13:51:41+00:00","mainEntityOfPage":{"@id":"https:\/\/media-beats.com\/google-rang-seo-strategien\/"},"wordCount":1507,"publisher":{"@id":"https:\/\/media-beats.com\/#organization"},"image":{"@id":"https:\/\/media-beats.com\/google-rang-seo-strategien\/#primaryimage"},"thumbnailUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-seo-strategie-google-rang.webp","articleSection":["Corporate Design","E-Commerce","E-Mail Marketing","Konzept & Strategie","K\u00fcnstliche Intelligenz","Online Marketing","Performance Marketing","Responsive Webdesign","SEA","SEO","Social Media Marketing","Webdesign","Webentwicklung"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/media-beats.com\/google-rang-seo-strategien\/","url":"https:\/\/media-beats.com\/google-rang-seo-strategien\/","name":"SEO-Strategien: 15 Schritte, f\u00fcr einen h\u00f6heren Rang bei Google","isPartOf":{"@id":"https:\/\/media-beats.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/media-beats.com\/google-rang-seo-strategien\/#primaryimage"},"image":{"@id":"https:\/\/media-beats.com\/google-rang-seo-strategien\/#primaryimage"},"thumbnailUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-seo-strategie-google-rang.webp","datePublished":"2024-09-19T12:56:45+00:00","dateModified":"2025-07-21T13:51:41+00:00","description":"Steigern Sie Sichtbarkeit, Kundengewinn und Umsatz mit diesen 15 SEO-Strategien und erreichen Sie einen h\u00f6heren Google-Rang.","breadcrumb":{"@id":"https:\/\/media-beats.com\/google-rang-seo-strategien\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/media-beats.com\/google-rang-seo-strategien\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/media-beats.com\/google-rang-seo-strategien\/#primaryimage","url":"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-seo-strategie-google-rang.webp","contentUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-seo-strategie-google-rang.webp","width":935,"height":563,"caption":"SEO-Strategie f\u00fcr bessere Google-Rankings auf verschiedenen Ger\u00e4ten."},{"@type":"BreadcrumbList","@id":"https:\/\/media-beats.com\/google-rang-seo-strategien\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/media-beats.com\/"},{"@type":"ListItem","position":2,"name":"SEO-Strategien: Wie man bei Google einen h\u00f6heren Rang erreicht"}]},{"@type":"WebSite","@id":"https:\/\/media-beats.com\/#website","url":"https:\/\/media-beats.com\/","name":"Media Beats","description":"","publisher":{"@id":"https:\/\/media-beats.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/media-beats.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/media-beats.com\/#organization","name":"Media Beats","url":"https:\/\/media-beats.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/","url":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","contentUrl":"https:\/\/media-beats.com\/wp-content\/uploads\/logo_black.svg","width":114,"height":16,"caption":"Media Beats"},"image":{"@id":"https:\/\/media-beats.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediabeatsagentur","https:\/\/x.com\/BeatsGmbh","https:\/\/www.linkedin.com\/company\/media-beats-gmbh\/about\/","https:\/\/www.instagram.com\/media_beats_gmbh\/","https:\/\/medium.com\/@mediabeats","https:\/\/www.xing.com\/pages\/mediabeatsgmbh"]},{"@type":"Person","@id":"https:\/\/media-beats.com\/#\/schema\/person\/842bb53b5d1bde48558461e222c603f7","name":"admin_bigus","sameAs":["http:\/\/media-beats.com"]}]}},"taxonomy_info":{"category":[{"value":20,"label":"Corporate Design"},{"value":32,"label":"E-Commerce"},{"value":10,"label":"E-Mail Marketing"},{"value":30,"label":"Konzept & Strategie"},{"value":35,"label":"K\u00fcnstliche Intelligenz"},{"value":17,"label":"Online Marketing"},{"value":33,"label":"Performance Marketing"},{"value":4,"label":"Responsive Webdesign"},{"value":34,"label":"SEA"},{"value":36,"label":"SEO"},{"value":37,"label":"Social Media Marketing"},{"value":31,"label":"Webdesign"},{"value":38,"label":"Webentwicklung"}]},"featured_image_src_large":["https:\/\/media-beats.com\/wp-content\/uploads\/media-beats-gmbh-online-marketing-blog-seo-strategie-google-rang.webp",935,563,false],"author_info":{"display_name":"admin_bigus","author_link":"https:\/\/media-beats.com\/en\/author\/admin_bigus\/"},"comment_info":0,"category_info":[{"term_id":20,"name":"Corporate Design","slug":"corporate-design","term_group":0,"term_taxonomy_id":20,"taxonomy":"category","description":"","parent":0,"count":79,"filter":"raw","cat_ID":20,"category_count":79,"category_description":"","cat_name":"Corporate Design","category_nicename":"corporate-design","category_parent":0},{"term_id":32,"name":"E-Commerce","slug":"ecommerce","term_group":0,"term_taxonomy_id":32,"taxonomy":"category","description":"","parent":0,"count":129,"filter":"raw","cat_ID":32,"category_count":129,"category_description":"","cat_name":"E-Commerce","category_nicename":"ecommerce","category_parent":0},{"term_id":10,"name":"E-Mail Marketing","slug":"e-mail-marketing","term_group":0,"term_taxonomy_id":10,"taxonomy":"category","description":"","parent":0,"count":90,"filter":"raw","cat_ID":10,"category_count":90,"category_description":"","cat_name":"E-Mail Marketing","category_nicename":"e-mail-marketing","category_parent":0},{"term_id":30,"name":"Konzept & Strategie","slug":"konzept_strategie","term_group":0,"term_taxonomy_id":30,"taxonomy":"category","description":"","parent":0,"count":154,"filter":"raw","cat_ID":30,"category_count":154,"category_description":"","cat_name":"Konzept & Strategie","category_nicename":"konzept_strategie","category_parent":0},{"term_id":35,"name":"K\u00fcnstliche Intelligenz","slug":"kuenstliche-intelligenz","term_group":0,"term_taxonomy_id":35,"taxonomy":"category","description":"","parent":0,"count":150,"filter":"raw","cat_ID":35,"category_count":150,"category_description":"","cat_name":"K\u00fcnstliche Intelligenz","category_nicename":"kuenstliche-intelligenz","category_parent":0},{"term_id":17,"name":"Online Marketing","slug":"online-marketing","term_group":0,"term_taxonomy_id":17,"taxonomy":"category","description":"","parent":0,"count":206,"filter":"raw","cat_ID":17,"category_count":206,"category_description":"","cat_name":"Online Marketing","category_nicename":"online-marketing","category_parent":0},{"term_id":33,"name":"Performance Marketing","slug":"performance-marketing","term_group":0,"term_taxonomy_id":33,"taxonomy":"category","description":"","parent":0,"count":152,"filter":"raw","cat_ID":33,"category_count":152,"category_description":"","cat_name":"Performance Marketing","category_nicename":"performance-marketing","category_parent":0},{"term_id":4,"name":"Responsive Webdesign","slug":"responsive-webdesign","term_group":0,"term_taxonomy_id":4,"taxonomy":"category","description":"","parent":0,"count":94,"filter":"raw","cat_ID":4,"category_count":94,"category_description":"","cat_name":"Responsive Webdesign","category_nicename":"responsive-webdesign","category_parent":0},{"term_id":34,"name":"SEA","slug":"sea","term_group":0,"term_taxonomy_id":34,"taxonomy":"category","description":"","parent":0,"count":117,"filter":"raw","cat_ID":34,"category_count":117,"category_description":"","cat_name":"SEA","category_nicename":"sea","category_parent":0},{"term_id":36,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":36,"taxonomy":"category","description":"","parent":0,"count":125,"filter":"raw","cat_ID":36,"category_count":125,"category_description":"","cat_name":"SEO","category_nicename":"seo","category_parent":0},{"term_id":37,"name":"Social Media Marketing","slug":"social-media-marketing","term_group":0,"term_taxonomy_id":37,"taxonomy":"category","description":"","parent":0,"count":135,"filter":"raw","cat_ID":37,"category_count":135,"category_description":"","cat_name":"Social Media Marketing","category_nicename":"social-media-marketing","category_parent":0},{"term_id":31,"name":"Webdesign","slug":"webdesign","term_group":0,"term_taxonomy_id":31,"taxonomy":"category","description":"","parent":0,"count":101,"filter":"raw","cat_ID":31,"category_count":101,"category_description":"","cat_name":"Webdesign","category_nicename":"webdesign","category_parent":0},{"term_id":38,"name":"Webentwicklung","slug":"webentwicklung","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":83,"filter":"raw","cat_ID":38,"category_count":83,"category_description":"","cat_name":"Webentwicklung","category_nicename":"webentwicklung","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/posts\/8169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/comments?post=8169"}],"version-history":[{"count":7,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/posts\/8169\/revisions"}],"predecessor-version":[{"id":14770,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/posts\/8169\/revisions\/14770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/media\/14043"}],"wp:attachment":[{"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/media?parent=8169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/categories?post=8169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/media-beats.com\/en\/wp-json\/wp\/v2\/tags?post=8169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}