The website is the figurehead of your company on the web. Associated with this is not only the pure appearance, but a whole range of factors that determine whether your website is successful. What kind of homepage do you have and what do you want to achieve? What role does holistic SEO play? Which target group do you address? Today, our web design agency experts will tell you what matters in web design, what you should focus on in web development and how you can get a professional web design created.

You know your target audience and the business you are using to reach them better than anyone else. Set a clear mission and goal for your homepage. What problems does your product or service solve and where does your offering truly make your customers' lives better?

Be guided by what your audience actually needs, and follow the customer journey from A to Z right from the web development stage. Always keep the big picture in mind when you have the web design created and provide answers and individual approaches that offer their visitors exactly what they are looking for.

If you have a web design created, it is important to pay attention to the holistic nature of the design from the very beginning. Images, lettering, fonts and the entire layout should be of one piece and reflect the corporate identity of your company, while at the same time not disregarding the operation and user-friendliness. With a well thought-out web design you signal competence and professionalism.

Basically, beauty is in the eye of the beholder. However, the design of your website should help combine the goals you set and a consistent look. In doing so, your message needs to come across and be emphasized with a brand-appropriate and thoughtful design.

Especially crucial is the point that your website is clear and easy to use for all visitors. Focus on the issues of accessibility and usability. In short, it's not just about how your website looks, but what experience your visitors have with it.

User-Experience-Design oder kurz UXUser Experience (UX) bezieht sich auf das Gesamterlebnis, das Nutzer bei der Interaktion mit einer Website, einer Softwa... Design lässt Ihre Besucher nicht lange warten. Kurze Seitenladezeiten, aber auch stimmige Farbschemas und Schaltflächen sowie eine mobile Website bilden ein wertvolles Gesamtpaket. Begleiten Sie Ihre Kunden und sorgen Sie dafür, dass Sie mit Ihrem Webdesign eine positive Erfahrung in Verbindung bringen.

Stay user centered and avoid corporate centricity. Offer content at the right moment while keeping your business goals firmly in mind.Understand your customers, understand their behavior and be able to focus your website content on them. The content you offer should be clear and easy to understand. Use language that your users understand.

Convince with expertise and uniqueness of your content. Let your creativity play and clearly stand out from the content of your competitors.

Not only visitors, but also search engines appreciate user-friendly websites. A good web design is for this reason a must and an essential building block in the SEO strategy.

In doing so, SEO and web design pursue the same goal: to provide your visitors with relevant information.

A good website is easily crawlable and shows search engines what they can and cannot index. You should know Google's ranking factors and algorithms and align your SEO accordingly.

This is made possible not only by web and keyword analyses, but also by usability checks and ongoing monitoring and the associated improvements.

Users in particular, but also search engines, look for indications that your website is trustworthy. A missing green lock icon may indicate poor maintenance or lack of security.

Work on all levels of your trustworthiness, both technical and content. Make sure your software, SSL encryption, passwords and tools used are up to date and keep you safe from attacks by hackers.

Our 6 tips will show you what makes a good website. If you follow these consistently, nothing stands in the way of an appealing web design.

Our full service agency is happy to help you with words and deeds. Rely on professional websites in your online marketing (Munich). At Media Beats you can have the right web design created for you. Simply send us a non-binding request.