Young companies face numerous challenges after founding their business. Often, the hurdles are so great that startups have to give up within the first or second year after establishment. To help prevent this, we, as a full-service agency for online marketing (Munich), have clearly summarized the biggest hurdles and the right startup consulting in our blog article.

Hurdle 1: The business model

Start-ups tend to fixate on the idea itself and throw themselves into their work with euphoria and enthusiasm. While such motivation is commendable, it does not guarantee business success.

The idea alone is not enough. What matters is a sound business model that is viable in the long term. Take the first hurdle by not confusing your business idea with your business model.

You can't earn money based on a business idea alone. It is important to develop a business model and a business plan that can, for example, convince potential supporters through crowdfunding and clearly highlight the economic potential. Take your time and develop your business model in detail—one that truly convinces.

Hurdle 2: Consulting

Für Start Ups ist es sinnvoll, sich externe Expertise einzuholen und womöglich auch eine operative Unterstützung in Form einer Start Up Beratung in Anspruch zu nehmen.

In many cases, the founding team brings important expertise to the table, but sometimes they lack the necessary experience, especially when it comes to implementing start-up costs and expenses, but also potential financing for the business model or targeted marketing.

Young companies should not be afraid to seek help and professional advice in order to overcome existing hurdles smoothly and avoid beginner's mistakes.

Hurdle 3: The numbers

You are surely aware that starting a business costs money and involves expenses and investments. Costs arise in various areas, including buildings, office equipment, personnel, administration, and sales and marketing. The development and marketing of products and services also involve costs, for example for design, product development, and materials.

In addition, there is a risk that, especially at the beginning of your start-up, no profits will be generated and costs will still have to be covered during this period.

Take a close look at the figures to avoid the risks of excessive debt and impending insolvency, and to act in a well-founded and secure manner right from the start. Rely on detailed controlling and keep an eye on all figures and developments at all times.

Hurdle 4: Financing

Financing your young company is one of the most important steps on the path from a business idea to a viable business model.

In this context, explore the financing options and ensure access to them. Financing can be obtained, for example, through bank loans, subsidy programs, venture capital, business angels, or crowdfunding.

The latter is an interesting alternative. Crowdfunding is a form of collective financing through equity capital or equity-like funds in the form of loans or silent partnerships. Investors are usually individuals who are recruited through a crowdfunding campaign.

In order to attract investors for crowdfunding projects, it is crucial to have already overcome hurdles 1-3 in order to provide convincing evidence of long-term viability and make the company attractive to investors.

You can find more information on this topic in our blog post Start Up – Crowdfunding & Consulting – Online Marketing Munich.

Hurdle 5: Marketing

It's good if you are convinced of your product, but that doesn't mean your target audience is. That's why marketing and the right marketing strategies are essential building blocks for successful start-ups.

Möglicherweise mangelt es Ihnen vielleicht an Ideen für eine geeignete Marketingkampagne oder die Ressourcen zur Erstellung einer eigenen Webseite.
Lassen Sie sich passend dazu von unserem Online Marketing München Team beraten und finden Sie mit uns gemeinsam Wege, um die Aufmerksamkeit ihrer Zielgruppe auf sich zu ziehen und eine optimale Customer Journey zu gestalten.

Conclusion: Utilize start-up consulting and overcome obstacles in a targeted manner!

Get your newly founded company off to a flying start and overcome the obstacles that stand between you and success.

Erfahren Sie mehr darüber, wie Sie unter anderem eine Schwarmfinanzierung, Crowdfunding Kampagne oder Marketing für StartUps realisieren. Sprechen Sie mit uns über die bestehenden Optionen.