Title-Tag

The title tag is an HTML element that defines the title of a webpage and is displayed in search engine results as well as in the browser tab. It is one of the most important on-page SEO factors because it signals to both search engines and users what the page is about.

A well-crafted title tag should be concise, meaningful, and include relevant keywords to increase visibility in search results while also improving the click-through rate. The ideal length is about 50 to 60 characters, as longer titles are often truncated.

Example: For a website of an online shop for organic coffee, the title tag could be: “Buy Organic Coffee Online – Fresh & Fair Trade | Coffee Enjoyment.”

Besides its SEO relevance, the title tag is also important for the user experience. A clear and appealing title sparks interest and helps users quickly determine if the page answers their query. It also supports tab organization in the browser, making navigation easier.

For website operators, optimizing the title tag is one of the easiest and most effective measures to improve search engine discoverability. Regular reviews and adjustments to current search trends can sustainably increase performance.