PPC Agency / PPC Marketing

Have you ever wondered what a PPC agency does or what role PPC marketing plays for your business? In the jungle of terminology, it’s easy to lose track. However, most abbreviations are easy to explain and can be well linked to your marketing strategy. Our team answers the key questions around PPC here.

Inbound marketing combines all pull strategies, including PR, content marketing, and inbound online marketing (social media, email marketing, conversion optimization). Outbound marketing thrives on push strategies like affiliate or performance marketing. Regardless of the type of marketing, terms like PPC marketing or PPC agency often come up.

What does PPC mean?

The abbreviation PPC stands for "Pay per Click" and describes a billing model where a price is paid for each click on an ad. It is a widely used campaign budgeting method in online marketing, such as in search engine advertising with Google Ads. Advertisers pay platform providers like Google or Facebook every time a click on an ad occurs, which leads to their website.

What is PPC marketing?

In PPC marketing, campaigns are created with a focus on the Pay per Click methodology. They are particularly common in the field of SEA (Search Engine Advertising), also known as search engine advertising.

In addition to Google Ads and Yahoo Search Marketing, Facebook and Instagram ads, Amazon, banners, displays, and text links in affiliate marketing also work with a price per click.

How is a PPC campaign set up in practice?

To implement a campaign in PPC marketing, you first need to create a free account with the respective provider, such as Google. This involves signing up for a Google account, under which different business accounts and selected campaigns can later be managed.

The setup is quite simple and can be completed in a few minutes. For billing purposes, you must specify the desired payment method and determine a price for the respective campaign.

As part of your campaign, you define keywords that will play a role when your ads are displayed in Google search results. Your ads will be shown whenever a user searches online for the relevant keywords.

The selected keywords are often used by other companies for advertising purposes. For this reason, advertising space for selected keywords is allocated via an auction. The bidder offering the highest CPC (cost per click) receives the best advertising space.

The ad will then appear in the search engine whenever a user searches for the predefined keyword. The advantage of this is that, as an advertiser, you only pay when your ad has not only appeared but the consumer has also clicked on it.

It is important in this context to experiment with different keywords and determine which ones achieve the highest click-through rate (CTR).

How can a PPC agency support you?

A PPC agency supports you throughout the entire process, from marketing planning to campaign setup, as well as controlling and continuous optimization of ads.

PPC advertising is possible across numerous platforms. As a company, you benefit from personalized and strategically directed campaign management, ensuring a balanced cost-benefit ratio in online marketing. Throughout, the PPC agency keeps an eye on the customer journey of your target audience.

Media Beats is your PPC agency in Munich: As a Google Ads manager, we are certified in search engine advertising, app ads, display ads, video ads, and Google Shopping. We help you leverage a wide variety of PPC channels optimally for your business. Together, we create campaigns that stand out from competitors, achieving optimal search engine rankings and ensuring that your ads are noticed by your target audience.