The 5 marketing trends for 2022

At a glance: 5 Marketing Trends 2022
What does the coming year bring in terms of marketing trends 2022? Which existing developments are worth further expansion, and which tips are suitable for a future-oriented concept and development in your company? How are marketing hubs or artificial intelligence used? Our full-service agency Munich team has identified the most important trends for you.

Trend 1: Customer Journey in the Marketing Hub
In a so-called marketing hub, data from various channels and programs are consolidated on a central platform, and important functions—such as online marketing or email marketing, campaign planning, or website tracking—are combined.

This enables companies to communicate with their target audience at exactly the right time and on the right channel. This allows important marketing processes to be coordinated. It enables a complete customer journey to be mapped in the marketing hub and allows companies to respond to changes in customer behavior in real time.

A marketing hub ensures optimal management of customer relationships across all touchpoints, enabling solid support of the customer journey in online marketing. Besides personalized email marketing, it also enables tracking of all activities in the area of social media and integration of sales and services.

Based on previous behavior, for example with regard to website clicks, purchases, downloads, customers are offered personalized information that is tailored to them.

Trend 2: Further Expansion of the Mobile-First Strategy
Mobile, digital measures and targeted advertising already played an important role in 2021 and will continue to be at the forefront of online marketing activities in companies in 2022.

More and more customers are not only relying on online information gathering and purchasing, but also value remote interaction with companies.

Mobile first stands for mobile web design of websites, advertisements, and more, optimized for mobile devices.

For companies, it is important to offer all content of the digital platform optimized for mobile with a focus on responsive design. We are happy to support you in our agency with online marketing and help you plan and practically implement your mobile-first strategy.

Trend 3: Hybrid Customer Experiences with Artificial Intelligence
Virtual meetings and events are gaining popularity and will continue to be of central importance for companies in 2022. Hybrid events allow new ideas and information to be conveyed and reach an on-site audience as well as virtually connected employees, business partners, and customers.

In this context, approaches and mechanisms for personal feedback can help to strengthen customer loyalty and personalize the offering.

Artificial intelligence and associated AI algorithms are used to create end-to-end customer experiences that enable, for example, inquiries to be better assessed in advance and suitable solutions or contact persons to be offered. This allows artificial intelligence and flexible customer service to be optimally combined by experienced employees.

Trend 4: Cookie-Free Zones for Users
Various recent studies, including a Deloitte analysis, conclude that users have concerns regarding the processing of their personal data. Different browsers are already responding to this issue and blocking third-party cookies.

It is essential for companies to gain customer trust. This is made possible by absolute transparency and the assurance that users themselves decide how their personal data is used.

Show your customers that you mean business and offer them real added value when they are willing to share their data with you.

Trend 5: Quality Content and Organic Search
Organic content is becoming increasingly important to customers and has become an important trust factor. Through the use of various content strategies, high-quality information and tips with real customer benefits are delivered, creating trust and sparking interest in getting to know your company’s products better.

Besides text and images, high-quality video content as well as podcasts continue to play an important role. Engage your customers and generate high-quality content that supports organic search.

Organic searches and the associated hits are considered particularly authentic by many users and generate high-quality traffic.

Conclusion: Marketing Trends 2022
Our online marketing agency Munich has summarized the 5 marketing trends 2022 for you. Some of these continue from the past year, while others are further developed in new directions.

It is crucial that you are aware of the trends and take them into account in your marketing campaigns in 2022 in order to stay one step ahead of your competitors.

Get advice on the right concept and entrust the practical implementation to experienced hands. Our agency for online marketing Munich is here to support you with advice and assistance.