5 tips for successful SEA marketing

SEA / Search Engine Marketing is an important component of online marketing and helps companies gain the attention of prospects and customers and encourage them to take action, such as making a purchase. Our online marketing agency Munich specializes in search engine advertising and provides you with 5 tips for successful SEA marketing in this article.

Tip 1: Get familiar with tracking options!
The focus of efficient SEA / search engine marketing is meaningful tracking.

Only if you can understand in detail which content, keywords, ad formats, etc. generate the desired conversions or leads in your company can you drive your SEA marketing forward in the long term and use your budget wisely.

With the right tracking, you measure the performance of your ROI (Return on Investment) and can make informed decisions about your advertising expenses. Using metrics such as "target CPA" (the amount you ideally want to pay for a conversion), "auto-optimized CPC" (bidding strategy where CPC (cost-per-click) is adjusted to achieve as many conversions as possible), and "target ROAS" (average conversion value per euro invested), you can automate your campaigns tailored to your business goals.

Tip 2: Work with well-thought-out remarketing!
Remarketing refers to when visitors of a website or other content are addressed again using personalized advertising campaigns.

Especially if you offer services and solutions that require a higher level of consulting, the customer journey will be longer and more complex.

Intermediate steps make it possible for interested parties to first arrange a consultation appointment or book an online demo, for example. Remarketing in SEA/search engine marketing is used to optimally accompany these interested parties on their journey through the sales funnel.

Tip 3: Pay attention to relevance!
Relevance determines whether you actually reach your target audience with the content offered. Take time in advance to clearly define your advertising goals and regularly review their implementation.

Make sure that search engine advertising campaigns and ad groups are thematically well coordinated and keep your goals in mind.

What content is truly relevant not only to Google, but also to your potential customers? How can all the advantages be summarized concisely? What approach is best for conveying the content? The more precise your communication, the easier it will be to generate relevant leads.

Tip 4: Use keywords correctly!
Words or phrases help you better describe your products and services and optimally target ads to users based on keywords.

Reduce the number of keywords in ad groups to a maximum of 10 to 20 well-suited keywords and check the search volume for each individual keyword beforehand.

Make sure you have a good mix and also use negative keywords to exclude terms that you don't want your ads to appear for.

Tip 5: Make regular adjustments!
Optimization of, for example, Google Ads campaigns or YouTube Ads plays a key role in strategic success in SEA / search engine marketing.

The adjustments are a complex and time-consuming process that should be carried out throughout the entire campaign period in order to be able to react flexibly and quickly to market changes and not miss planned advertising targets.

It is also important to regularly adjust the CPC (cost per click) to avoid cost traps, especially when companies are operating in a highly competitive market with their advertisements.

To the point: How to implement strategic and operational SEA / search engine marketing
Search engine advertising is an indispensable part of companies' online marketing. Gain customers with SEA marketing and benefit from optimal placement of your advertising and automation of recurring routines to target your audience with tailored offers.

We are happy to support you with the strategic alignment of your SEA marketing as well as with operational campaign management and regular adjustments.

We offer SEA audit, Google Ads account check, goal-oriented account setup, and continuous performance monitoring. This way, you benefit from comprehensive quality management and collaboration with a personal contact at our full-service agency Munich. We are certified in Google Ads areas including search engine advertising, app advertising, display advertising, video advertising, and Google Shopping. Feel free to contact us.