Your website is the flagship of your business online. It’s not just about aesthetics but also a range of factors that determine whether your website is successful. What kind of homepage do you have and what do you want to achieve? What role does a comprehensive SEO strategy play? Which target audience are you addressing? Our web design agency experts will reveal today what matters in web design, the key focus areas you should consider in web development, and how you can get a professional web design created.

1. Keep your goal in sight

You know your target audience and the business you do with them better than anyone else. Set a clear mission and goal for your website. What problems does your product or service solve, and in what ways does your offering truly improve your customers' lives?

Focus on what your audience actually needs and guide them through the entire customer journey from web development to the end. Always keep the bigger picture in mind when getting your web design created, and provide answers and tailored approaches that offer your visitors exactly what they are looking for.

2. Pay attention to holism

When having a web design created, it is important to focus on the holistic nature of the design from the very beginning. Images, text, fonts, and the entire layout should be cohesive, reflecting your company's corporate identity, while also ensuring usability and user-friendliness are not overlooked. A well-thought-out web design signals competence and professionalism.

Go for great design and an awesome UX

Basically, beauty is in the eye of the beholder. However, the design of your website should help to combine your goals with a consistent appearance. Your message must come across and be emphasized with a brand-appropriate and well-thought-out design.

It is particularly important that your website is clear and easy to use for all visitors. Focus on accessibility and user-friendliness. In short, it's not just about how your website looks, but also about the experience your visitors have when using it.

User Experience Design, or simply UX design, ensures your visitors don’t have to wait long. Short page load times, consistent color schemes, buttons, and a mobile-friendly website form a valuable overall package. Guide your customers and make sure that your web design is associated with a positive experience.

4. Offer content that is relevant to your target audience

Stay user-focused and avoid being company-centric. Good content helps your users achieve their goals. Deliver content at the right moment while keeping your business goals firmly in mind. Understand your customers, understand their behavior, and focus your website content accordingly. The content you offer should be clear and easy to understand. Use language that your users understand.

Impress with your expertise and unique content. Let your creativity run wild and clearly set yourself apart from your competitors' content.

5. Focus on SEO

Not only visitors, but also search engines appreciate user-friendly websites. Good web design is therefore a must and an essential component of any SEO strategy.

SEO and web design pursue the same goal: to provide your visitors with relevant information.

A good website is easy to crawl and shows search engines what they can and cannot index. You should be familiar with Google's ranking factors and algorithms and tailor your SEO accordingly.

This is made possible not only by web and keyword analyses, but also by usability checks and ongoing monitoring and associated improvements.

6. Guarantee security and trustworthiness

Users in particular, but also search engines, look for signs that your website is trustworthy. A missing green padlock symbol can indicate poor maintenance or inadequate security.

Work on all levels of your trustworthiness, both technically and in terms of content. Ensure that your software, SSL encryption, passwords, and tools are up to date and protect you from attacks by hackers.

Conclusion: What makes good web design?

Our six tips show you what makes a good website. If you follow them consistently, you'll be well on your way to an appealing web design.

Our full-service agency is happy to assist you with advice and support. In your online marketing (Munich), rely on professional websites. At Media Beats, you can have the perfect web design created for you. Simply send us a non-binding inquiry.