Bumper-Anzeigen

Bumper Ads are short, non-skippable video ads displayed on platforms like YouTube. They last a maximum of six seconds and appear before, during, or after a video. Due to their brevity, they are particularly suitable for concise advertising messages that need to get straight to the point.

A key advantage of bumper ads is their maximum attention. Since they cannot be skipped and last only a few seconds, they are ideal for effectively conveying brand messages or short advertising notes. They compel advertisers to craft their messages in a compact and creative way.

Another advantage is their reach strength. Bumper ads are billed as part of Cost-per-Mille (CPM) campaigns, meaning advertisers pay per 1,000 impressions. This makes them particularly suitable for cost-effectively reaching a broad target audience and increasing brand awareness.

Example: A car manufacturer could place a bumper ad that advertises the launch of a new model in six seconds with a short slogan and a striking image of the vehicle.

Bumper ads are an effective choice for brands looking to advertise quickly and with high impact. Their brevity and non-skippable nature make them a powerful format for delivering a strong message in a short time and enhancing brand presence.