Meta-Beschreibung

The meta description is an HTML element that summarizes the content of a webpage. It serves as a preview text in search results, helping users decide whether to visit the page.

The meta description does not directly affect search engine rankings, but it is crucial for the click-through rate (CTR). A well-crafted description containing keywords and a clear message can drive more users to a page.

Example: For a page about email marketing, the meta description could be: "Optimize your campaigns with our tips on email marketing. Increase your open and click-through rates!"

The length should ideally be between 150 and 160 characters, as longer texts are cut off in the search results. In addition, the description should be targeted and unique for each page.

A well-thought-out meta description can make the difference between a user visiting your page or not. It is a crucial element of on-page optimization and should not be overlooked in your SEO strategy.