AI in everyday working life: opportunities and risks for companies

Artificial Intelligence (AI) is influencing everyday business operations more than ever — from online marketing to communication and customer service. Some companies are already seeing noticeable efficiency gains, while others remain hesitant and wait-and-see. The 2025 AI Study by Digital Beat highlights how open businesses are, what potential they recognize, and what risks they perceive.

Why is an AI study so important in 2025?

Since the breakthrough of generative AI with tools like ChatGPT, the competitive landscape has intensified significantly. Companies that adopt AI early boost productivity, reduce errors, and make more informed decisions. IBM highlights a clear advantage: AI pioneers achieve an average of 36% higher revenue growth.

What role does knowledge play in success?

The study shows that 91% of respondents are in favor of AI, but 53% consider a lack of expertise to be the main obstacle. Without targeted training and continuous professional development, it is difficult for companies to realistically assess opportunities and manage risks appropriately.

How is AI changing competition?

Which industries benefit most?

Currently, marketing, sales, communication, and customer service are the areas making the most use of AI tools. According to the study, companies that use AI on a daily basis achieve around 24% better results compared to occasional users.

Are there any practical examples of successful implementation?

Bosch uses image AI in quality control and expects this to generate annual savings in the hundreds of millions. This example illustrates how companies can use AI to build and secure sustainable competitive advantages in the long term.

What opportunities do companies see in AI?

According to the study, the greatest potential lies in:

• Process optimization
• Increase in productivity
• Automation of repetitive tasks
• Reduction in response times

These advantages have a direct impact on efficiency, customer satisfaction, and competitiveness.

What risks are companies concerned about?

Why does data protection play such a key role?

57% of respondents see data protection as the greatest risk. Added to this are concerns about dependence on technology and misinformation.

Do users assess risks differently than non-users?

Yes—companies that already work with AI rate the risks significantly lower. Experience builds trust and reduces uncertainty.

How are companies currently using AI tools?

75% of companies are already using AI, particularly in marketing and sales (66%), communication (45%), and customer service (30%). Many businesses rely on tools like ChatGPT, Copilot, Midjourney, Gemini, and Canva. In contrast, AI is currently used only to a very limited extent in human resources.

What role does management play in AI integration?

The results are clear: 95% of decision-makers report measurable success from using AI tools, and 70% plan to increase their investments. However, a lack of expertise remains the biggest hurdle, slowing down AI adoption for many companies.

Recommendations for action from the AI Study 2025

• Promote education & training: Employees must be empowered to use AI responsibly.
• Optimize processes strategically: Start with pilot projects and scale successful tools.
• Leverage openness: High acceptance creates ideal conditions for innovative projects.
• Establish regular use: Only daily application maximizes the benefits.

Conclusion

The AI Study 2025 makes it clear: companies see more opportunities than risks. Those who integrate AI early increase efficiency and competitiveness. What matters most is a clear strategy, continuous training, and a responsible approach to data.

As a full-service agency, we support you in the development and implementation of AI-driven strategies — from performance marketing and email marketing to automated workflows. Contact us and get your business ready for the future!