Online marketing channels in brief

Performance Marketing – Success through measurability
Good marketing is not only based on creative ideas and an attractive, professional implementation. To evaluate the success of individual measures or entire campaigns, measurability is essential. In performance marketing (which translates to "performance-based marketing" in German), clear goals are defined in advance for all marketing measures. These goals must be quantifiable to evaluate the success or failure of a measure through data analysis and to derive further recommendations for action. As a full-service agency in Munich, we want to introduce you to the function and advantages of performance marketing.

Online Marketing Munich: Fully exploit the potential of SEA, SEO, and more
Online marketing offers advertisers numerous opportunities. However, many companies waste valuable potential because, although they design appealing measures and campaigns, they do not analyze their success based on data. As a full-service agency in Munich, we help you formulate the right goals for your company and define corresponding KPIs, so-called key performance indicators. For example, these can be conversion rates or click rates. The big advantage: Based on this, measures can be further optimized during the ongoing campaign. For example, if you run various ads within the framework of SEA measures, you will see from data analysis which ad performs better. This allows you to adjust your budget accordingly. In the area of SEO, however, the existing need for optimization of your landing pages can be precisely identified through rankings and page views. This way, you do not operate blindly but make well-founded decisions.

Make optimal use of email marketing and social media marketing
In addition to SEA and SEO, email marketing and social media marketing are also part of the fixed repertoire in online marketing in Munich. We support you not only in creating attractive mailings and exciting content for your social media channels but also in controlling your success within these online marketing channels based on the previously defined KPIs. For this, we use appropriate mailing tools and set up the necessary interfaces for your social media channels to enable reliable tracking.

The advantages of performance-based marketing
In the analog age, marketing had two major disadvantages. On the one hand, the effectiveness of measures could only be measured with difficulty or not at all. On the other hand, ongoing campaigns could not be adjusted. Online marketing now offers advertisers the opportunity to make dynamic optimizations based on continuous data analysis. In this way, all the levers of a campaign can be ideally aligned step by step. This allows advertisers to use their marketing budgets particularly efficiently.

Full-service agency – We are your competent partner
Defining goals, setting up campaigns, analyzing data – performance-based marketing places high demands on advertisers. As a full-service agency, we combine the necessary skills under one roof. We therefore have both the creative minds to design your campaigns attractively and the strategists and analysts who evaluate data and derive recommendations for action. For maximum success, we stand by your side as an experienced partner for long-term cooperation. This ensures that your marketing measures achieve sustainably optimal success.

Do you have questions about our services or would you like to make an inquiry? Then feel free to contact our marketing experts.