Consumer-to-Consumer (C2C)

Consumer-to-Consumer (C2C) refers to a business model in which private individuals buy and sell goods or services directly among themselves, without a company acting as an intermediary. Trade usually takes place via online platforms or marketplaces that facilitate the exchange between buyers and sellers.

A key feature of C2C is the direct interaction between consumers. Buyers and sellers negotiate prices, delivery conditions, and payment methods independently. The platforms usually act only as intermediaries, providing the technical infrastructure without being directly involved in the transactions.

Another important aspect is the versatility of the offered products. C2C marketplaces cover a wide range of goods, from used household items and clothing to digital products and services. Popular platforms such as eBay, Vinted, or Facebook Marketplace make it easier for users to offer their products to a broad audience.

Example: A user wants to sell their used smartphone and creates an offer on eBay. Another user buys the device directly without eBay itself intervening in the sales process - apart from providing the platform and possible buyer protection functions.

Consumer-to-Consumer platforms offer a straightforward way for direct trade between private individuals. They promote sustainable consumption through the resale of used goods and enable individuals to generate income easily.