Klickrate (CTR)

The click-through rate (CTR) is a metric in online marketing that indicates how many users clicked on a link or an ad relative to the total number of people who saw the ad or link. The CTR is expressed as a percentage and is calculated by dividing the number of clicks by the number of impressions and multiplying by 100.

A central aspect of the click-through rate (CTR) is measuring the effectiveness of ads. A high CTR indicates that the ad or link is relevant and appealing to the target audience, while a low CTR suggests that the ad should be optimized to encourage more users to click.

Another important aspect is the significance of CTR for the Quality Score in search engine advertising, especially on platforms like Google Ads. A high CTR can improve the Quality Score of an ad, leading to lower costs per click (CPC) and better ad placements.

Example: An advertisement is displayed 1,000 times and receives 50 clicks. The click rate in this case is 5% (50 clicks / 1,000 impressions * 100).

In summary, the click-through rate is a crucial metric for evaluating the relevance and effectiveness of online ads and links. It helps advertisers analyze and optimize the success of their campaigns to increase interaction with the target audience and enhance advertising efficiency.