During cookie tracking, cookies are used to monitor users' behavior on the internet. Websites place cookies to collect information on visited pages, clicks, interactions, purchases, and other activities. These data are then used to create user profiles and display personalized advertising, recommendations, or other content.
Cookie tracking is employed by many businesses, especially advertisers and online marketing agencies, to analyze user behavior and deliver personalized advertising. By collecting information on online behavior, companies can target advertising to relevant audiences and create personalized user experiences.
In some cases, users can give or refuse their consent to cookie tracking by adjusting the cookie settings in their web browser or accepting or rejecting cookie banners on websites. Additionally, browser extensions or privacy tools can be used to block or limit the tracking of cookies.