E-Mail-Kampagne

A email campaign refers to the strategic use of emails to reach a specific target audience and trigger specific actions. It is a key component of email marketing and is often used for initiatives such as product promotion, lead generation, or customer retention.

The structure of an email campaign includes several elements: an engaging subject line to capture the recipient's attention, high-quality content that provides value, and a clear call-to-action. It is essential that the design and text are optimized for mobile devices, as many users read their emails on smartphones.

A major advantage of email campaigns is their high potential for personalization. With personalized greetings and targeted offers, recipients feel more engaged, leading to higher success rates. Additionally, by segmenting contact lists, specific customer groups can be targeted with relevant content.

Example: A SaaS company launches an email campaign to persuade customers to upgrade to a new tariff. The email provides information about additional functions and offers a discount for a quick decision.

The performance of an email campaign is easy to measure. Metrics like open rate, click-through rate, and conversion rate provide insights into the campaign's success and enable targeted optimizations.