Google Active View

Google Active View is a technology by Google that measures the viewability of online ads. It helps advertisers and publishers understand how often their ads are actually displayed in the visible area of a user's screen. This metric is crucial for evaluating the effectiveness of ad campaigns, as it ensures that ads are not just loaded but also seen.

A central aspect of Google Active View is the measurement of visibility. An ad is considered "viewable" if at least 50% of its area is in the visible part of the screen for at least one second. For video ads, it is considered "viewable" if at least 50% of the video is visible for at least two seconds. These standards comply with the guidelines of the Media Rating Council (MRC).

Another important aspect is real-time reporting. Google Active View provides detailed reports and analyses in real-time, offering insights into the performance of ad campaigns. Advertisers can see which ads have the highest viewability and how different placements and formats affect visibility.

Example: An advertiser can use Google Active View to determine that their ad on a particular website has low viewability. With this information, they can optimize the placement to ensure more users see the ad.

Google Active View is integrated into various Google products, including Google Ads, Google Marketing Platform, and YouTube. This allows advertisers to seamlessly incorporate viewability metrics into their campaign analyses and optimization strategies.

In summary, Google Active View is an important technology for measuring the viewability of online ads. By providing detailed real-time data, it helps advertisers and publishers maximize the visibility and effectiveness of their ads by ensuring that ads are actually seen by users.