KPI – Key Performance Indicator

A "KPI" (Key Performance Indicator), is a measurable value used to assess the success or performance of a company, a project, or a specific activity in relation to predefined objectives. KPIs provide an objective basis for evaluating progress and are crucial for strategic management and decision-making in organizations.

KPIs can relate to various aspects of a business or project, including finance, marketing, sales, production, human resources, and more. Examples of commonly used KPIs include revenue growth, customer satisfaction, market share, employee engagement, and many others. The selection of the right KPIs depends on the specific objectives and context of the organization.

The effectiveness of a KPI lies in its relevance and specificity; it should be directly linked to the strategic goals of the company and deliver clear, measurable outcomes. A well-defined KPI has the following characteristics:

1. Quantifiable: It must provide measurable data that can be objectively evaluated.
2. Relevant: It must be directly related to the goals and priorities of the company.
3. Timely: It should provide up-to-date information to enable quick adjustments and decisions.
4. Understandable: It must be clear and comprehensible to all stakeholders.

Regular monitoring and analysis of KPIs enable companies to identify problem areas, understand performance trends, and assess the effectiveness of strategies and processes. This leads to informed decisions that contribute to continuous improvement and long-term success of the company.

It's important to limit the number of KPIs to a manageable amount to avoid data overload and maintain focus on the essential aspects of performance. Careful selection and regular review of KPIs ensure that they remain relevant and aligned with the dynamic goals and challenges of the company.