Öffnungsrate

The open rate is a metric in email marketing that indicates how many recipients have opened an email. It is calculated as a percentage by dividing the number of opened emails by the number of successfully delivered emails. The open rate is an important indicator of how well an email campaign resonates with the target audience.

A key aspect of the open rate is the relevance and attractiveness of the subject line. The subject line is the first thing recipients see, and it plays a crucial role in whether they open the email or ignore it. Creative and appealing subject lines that spark curiosity or convey a clear value proposition can significantly improve the open rate.

Another important aspect is the segmentation of the email list. By sending emails to specific target groups based on their interests or behavior, the content can be made more relevant. This increases the likelihood that recipients will open the email, as they are more likely to receive content that interests them.

Example: A company sends an email campaign to its subscribers and finds that the open rate is at 25%. To improve the rate, the company decides to change the subject line and segment the email list into smaller, targeted groups to offer more relevant content.

In summary, the open rate is a vital metric that shows how successfully an email campaign captures the recipients' attention. By using engaging subject lines and targeted segmentation of the email list, companies can increase the open rate and enhance the effectiveness of their email marketing efforts.