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Reach In marketing, it refers to the number of people reached through an advertising campaign, a social media post, an ad, or other marketing activities. It indicates how many people come into contact with a specific message, regardless of whether they respond to it or not.

A key aspect of reach is the measurement of the potential target audience. Reach can be measured in different ways depending on whether it's digital media, television, radio, or print media. In digital marketing, reach is often measured by the number of unique users who have viewed a piece of content.

Another important aspect is the distinction between organic and paid reach.

Organic reach includes the number of people who see content without paid promotion, such as through the sharing of posts or via search engines.

Paid reach, on the other hand, refers to the number of people who see an ad or post because money was spent on its distribution.

Example: A company publishes a post on its Facebook page. The reach of the post indicates how many individual users have seen it in their newsfeed.

In summary, reach is an important metric in marketing that indicates how many people are reached with a specific marketing message. High reach is often a goal in campaigns because it increases brand visibility and can potentially lead to more interactions, customer inquiries, and sales.